Pearson

Foundations of Business Specialization

Pearson

Foundations of Business Specialization

Business Foundations And Strategic Decision Making.

Build Skills In Strategy Management, Marketing, Finance, And Business Operations

Pearson

Instructor: Pearson

Access provided by DAVIbank y BNP Paribas Cardif

Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Analyze the core functions of a business and the environmental forces that impact its strategy and structure.

  • Develop a foundational business plan that integrates key management, marketing, and financial concepts.

Details to know

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Taught in English
Recently updated!

July 2026

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Specialization - 8 course series

The Business Environment

The Business Environment

Course 1, 2 hours

What you'll learn

  • Analyze how foundational economic principles, including supply, demand, and competition, govern business operations within a market economy.

  • Evaluate the core functions of business in relation to the external environment, emerging challenges, and strategic opportunities.

Skills you'll gain

Category: Business Operations
Category: Business
Category: Market Dynamics
Category: Production Process
Category: Social Studies
Category: Consumer Behaviour
Category: Economic Development
Category: Business-To-Consumer
Category: Market Trend
Category: Economics, Policy, and Social Studies
Category: Economics
Category: Supply And Demand
Category: Business Economics
Category: Competitive Analysis
Category: Market Opportunities
Business Ethics and Social Responsibility

Business Ethics and Social Responsibility

Course 2, 2 hours

What you'll learn

  • Apply ethical principles and decision-making models to navigate common business challenges.

  • Analyze the dimensions of social responsibility and its impact on a company's stakeholders.

Skills you'll gain

Category: Business Ethics
Category: Social Impact
Category: Ethical Standards And Conduct
Category: Decision Making
Category: Stakeholder Analysis
Category: Philanthropy
Category: Stakeholder Management
Global Business

Global Business

Course 3, 3 hours

What you'll learn

  • Assess the critical factors for launching and structuring a new business, from initial planning to long-term success.

  • Analyze the core strategies and challenges of expanding a business into the global marketplace.

Skills you'll gain

Category: Strategic Decision-Making
Category: Entrepreneurship
Category: Market Dynamics
Category: Corporate Strategy
Category: Business Management
Category: Leadership
Category: Risk Analysis
Category: Business Planning
Category: Organizational Structure
Category: Market Opportunities
Category: Competitive Analysis
Category: Business Risk Management
Category: Innovation
Category: Decision Making
Category: Business Development
Category: New Business Development
Category: Business Strategy
Category: Global Marketing
Managing Business through Operations

Managing Business through Operations

Course 4, 4 hours

What you'll learn

  • Evaluate different management styles and organizational structures to lead teams and foster a strong corporate culture.

  • Apply principles of operations, quality, and supply chain management to improve organizational productivity.

Skills you'll gain

Category: Operations Management
Category: Organizational Structure
Category: Production Schedule
Category: Workforce Management
Category: Operations
Category: Resource Planning
Category: Business Operations
Category: Demand Planning
Category: Capacity Planning
Category: Business Management
Category: Quality Improvement
Category: Supply Chain
Category: Organizational Effectiveness
Category: Scheduling
Category: Production Management
Category: Product Quality (QA/QC)
Category: Quality Management
Category: Business Planning
Category: Process Management
Category: Supply Chain Planning
Organizational Behavior and HR Management

Organizational Behavior and HR Management

Course 5, 3 hours

What you'll learn

  • Analyze the core functions of human resource management, including staffing, employee development, and legal compliance.

  • Apply motivational theories and labor relations strategies to foster a productive and satisfied workforce.

Skills you'll gain

Category: Employee Training
Category: Staff Management
Category: Human Resources
Category: Training and Development
Category: People Development
Category: Employee Relations
Category: Workforce Development
Category: Employee Retention
Category: Compensation Management
Category: Compensation and Benefits
Category: Training Programs
Category: Human Resources Management and Planning
Category: Human Resource Management
Category: Compensation Strategy
Category: Labor Law
Category: Labor Relations
Category: Human Resource Strategy
Category: Human Resource Policies
Category: Recruitment
Category: Employee Engagement
Marketing

Marketing

Course 6, 4 hours

What you'll learn

  • Analyze market research and buyer behavior to develop effective target marketing strategies.

  • Develop integrated marketing strategies by applying the marketing mix elements: product, price, promotion, and distribution.

Skills you'll gain

Category: Branding
Category: Marketing
Category: New Product Development
Category: Market Research
Category: Promotional Strategies
Category: Product Lifecycle Management
Category: Consumer Behaviour
Category: Strategic Marketing
Category: Product Planning
Category: Marketing Management
Category: Product Strategy
Category: Target Audience
Category: Product Management
Category: Product Promotion
Category: Marketing Planning
Category: Target Market
Category: Product Marketing
Category: Business Marketing
Category: Global Marketing
Category: Brand Marketing
Finances

Finances

Course 7, 3 hours

What you'll learn

  • Analyze financial statements and key accounting principles to assess a company's fiscal health and performance.

  • Evaluate the role of financial institutions and central banking systems in shaping the domestic and global economies.

Skills you'll gain

Category: Accounting
Category: Banking
Category: Ethical Standards And Conduct
Category: Standard Accounting Practices
Category: Corporate Accounting
Category: Public Accounting
Category: Financial Accounting
Category: Financial Statements
Category: Budgeting
Category: Business Ethics
Category: General Accounting
Category: Balance Sheet
Category: Income Statement
Category: Operating Budget
Category: Financial Systems
Category: Financial Statement Analysis
Category: Cash Flows
Category: Banking Services
Category: Fiscal Management
Category: Commercial Banking
Risk Management

Risk Management

Course 8, 2 hours

What you'll learn

  • Evaluate corporate finance strategies for securing capital and making investment decisions within regulated securities markets.

  • Apply a structured risk management process to identify, analyze, and mitigate financial and operational threats to a business.

Skills you'll gain

Category: Corporate Finance
Category: Cash Management
Category: Risk Management
Category: Financial Planning
Category: Capital Expenditure
Category: Wealth Management
Category: Investment Management
Category: General Finance
Category: Business Risk Management
Category: Financial Regulations
Category: Equities
Category: Risk Management Framework
Category: Financial Management
Category: Finance
Category: Securities (Finance)
Category: Investments
Category: Operating Expense
Category: Risk Mitigation
Category: Financial Market
Category: Securities Trading

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