Coursera

Sales Excellence Specialization

Coursera

Sales Excellence Specialization

Sales Excellence: From Fundamentals to AI Mastery.

Transform your sales career by mastering proven techniques and AI-powered tools for success.

Julian Jenkins
Fatimata Hane
Starweaver

Instructors: Julian Jenkins

Access provided by Special Competitive Studies Project

5,180 already enrolled

Get in-depth knowledge of a subject

from 478 reviews of courses in this program

Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 478 reviews of courses in this program

Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply fundamental to advanced sales methodologies across B2B, B2C, and territory management contexts

  • Build and optimize sales pipelines using CRM tools, automation, and data-driven strategies

  • Leverage generative AI for personalized outreach, market insights, and sales process optimization

Details to know

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Taught in English

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Specialization - 9 course series

How to Sell: An Overview of Fundamental Selling Techniques

How to Sell: An Overview of Fundamental Selling Techniques

Course 1, 3 hours

What you'll learn

  • Analyze the sales process and its alignment with the buyer's journey.

  • Demonstrate effective cold calling techniques using social media, telephone, and email.

  • Apply listening and questioning skills to discover customer needs and build rapport.

  • Master strategies for overcoming objections and maintaining momentum in sales conversations.

B2B and Territory Sales Strategies and Techniques

B2B and Territory Sales Strategies and Techniques

Course 2, 3 hours

What you'll learn

  • Gain the ability to analyze market data and geographic information to segment territories strategically.

  • Develop skills in applying advanced sales methodologies, specifically in B2B environments.

  • Learn to conduct thorough assessments of client needs through direct interaction, observation, and the use of analytical tools.

  • Acquire proficiency in using modern CRM software and analytics platforms.

How to Generate and Maintain a Healthy Sales Pipeline

How to Generate and Maintain a Healthy Sales Pipeline

Course 3, 3 hours

What you'll learn

  • Develop strategies for generating leads and nurturing them through the sales pipeline.

  • Master techniques for effective sales prospecting, including social selling and cold calling.

  • Analyze the importance of CRM and sales automation tools in managing the sales pipeline.

  • Understand and use key metrics to maintain the health of their sales pipeline.

Business-to-Consumer (B2C) Sales Strategies and Techniques

Business-to-Consumer (B2C) Sales Strategies and Techniques

Course 4, 3 hours

What you'll learn

  • Demonstrate an understanding of B2C Sales and identify relevant examples.

  • Apply strategies to identify your target audience.

  • Demonstrate effective communication and product knowledge to build consumer trust.

  • Apply basic sales techniques to convert prospects into customers.

GenAI for Inside Sales: Crafting Effective Outreach

GenAI for Inside Sales: Crafting Effective Outreach

Course 5, 4 hours

What you'll learn

  • Analyze how Generative AI can enhance existing sales outreach processes and identify high-value application areas in the sales cycle.

  • Create AI-driven personalized outreach campaigns that increase engagement and response rates.

  • Evaluate the effectiveness of AI-generated sales messaging and implement data-driven optimization strategies.

  • Design automated AI workflows that maintain personalization while scaling outreach efforts.

Foundations of Effective Sales Pipeline Management

Foundations of Effective Sales Pipeline Management

Course 6, 2 hours

What you'll learn

  • Demonstrate the knowledge of the key stages and components of a sales pipeline

  • Apply various lead generation techniques in building a robust sales pipeline

  • Utilize CRM tools and sales automation technologies to streamline the sales process and improve efficiency

  • Create and maintain a healthy pipeline for sales success

GenAI for Field Sales Agents: Local Market Insights

GenAI for Field Sales Agents: Local Market Insights

Course 7, 4 hours

What you'll learn

  • Explain how Generative AI transforms field sales through local market analysis and customer intelligence.

  • Apply AI-powered tools to extract, analyze, and interpret real-time market trends for territory optimization.

  • Develop dynamic sales strategies tailored to local insights and customer behaviors.

  • Evaluate the effectiveness of AI-driven sales approaches while maintaining ethical standards.

Automating Sales Tasks with Zapier

Automating Sales Tasks with Zapier

Course 8, 2 hours

What you'll learn

  • Create a Zap with Google Forms

  • Create a Zap with Trello

  • Create a Welcome Email with Zap

Copilot for Beginners: Create a Sales Pitch Presentation

Copilot for Beginners: Create a Sales Pitch Presentation

Course 9, 2 hours

What you'll learn

  • Apply a sales methodology using Copilot

  • Tailor content on product and customer data

  • Model an economic offer with Copilot

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Instructors

Julian Jenkins
10 Courses72,832 learners
Fatimata Hane
Coursera
1 Course11,731 learners
Starweaver
Coursera
559 Courses1,091,368 learners

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Coursera

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