Every creative idea starts with a spark — a sketch, a note, a thought. In this course, you’ll discover how to use generative AI as your creative partner to bring those sparks to life. Through Adobe Firefly and Express, you’ll learn to write prompts that express style, tone, and mood, and to transform early inspiration into clear visual direction. From brainstorming with AI to crafting concept boards and story pitches, you’ll practice hands-on techniques that merge imagination and technology. By the end, you’ll have built your first AI-enhanced concept gallery, visual board, and narrative presentation — ready to share, refine, or present as the foundation for professional creative work.

Ideate and Visualize Creative Ideas Using AI Tools

Ideate and Visualize Creative Ideas Using AI Tools
This course is part of Generative AI for Creative Workflows Specialization

Instructor: Adobe
Access provided by Interbank
Recommended experience
What you'll learn
Explore how generative AI enhances creative ideation and exploration.
Use Firefly to generate and curate visuals that communicate tone and story.
Build and share concept boards that align with real-world creative workflows.
Present creative ideas confidently using storytelling and design principles.
Skills you'll gain
Details to know

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5 assignments
December 2025
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There are 3 modules in this course
Have you ever needed to turn a half-formed idea into something visual you can actually show? This module shows you how to jump-start the creative process with AI. You’ll use Firefly to generate ideas, test creative directions, and build a gallery of possible moods and styles. You’ll see how prompts can act as creative partners, not shortcuts, helping you get to visual clarity faster.
What's included
3 videos4 readings1 assignment
Do you ever wish you could organize all your creative sparks — AI images, sketches, screenshots — into one clear vision? In this module, you’ll combine Firefly visuals, stock images, and sketches to create a professional concept board in Express. This is where creativity becomes communication — transforming inspiration into a presentation that can be shared with clients or collaborators.
What's included
2 videos1 reading2 assignments
Have you ever had a great idea but struggled to explain it visually? This module helps you turn visuals into a cohesive story. You’ll use Firefly to create narrative elements and Express to structure them into a pitch or short story presentation. Along the way, you’ll learn AI-assisted storytelling techniques that balance human voice and generated content.
What's included
2 videos3 readings2 assignments
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