University of Pennsylvania

Business Analytics Specialization

University of Pennsylvania

Business Analytics Specialization

Make Data-Driven Business Decisions.

Achieve fluency in business data strategies in four discipline-specific courses.

Noah Gans
Sergei Savin
Senthil Veeraraghavan

Instructors: Noah Gans

Access provided by Technical University of Munich

219,768 already enrolled

Get in-depth knowledge of a subject

from 18,406 reviews of courses in this program

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 18,406 reviews of courses in this program

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Explain how data is used for recruiting and performance evaluation

  • Model supply and demand for various business scenarios

  • Solve business problems with data-driven decision-making

  • Understand the tools used to predict customer behavior

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

Customer Analytics

Customer Analytics

Course 1, 14 hours

What you'll learn

Skills you'll gain

Category: Model Optimization
Category: Data-Driven Decision-Making
Category: Customer Analysis
Category: Data Collection
Category: Predictive Modeling
Category: Consumer Behaviour
Category: Customer Insights
Category: Predictive Analytics
Category: Descriptive Analytics
Category: Business Marketing
Category: Advanced Analytics
Category: Correlation Analysis
Category: Business Analytics
Category: Customer Data Management
Category: Regression Analysis
Category: Marketing Analytics
Category: Analytics
Category: Data-Driven Marketing
Category: Revenue Management
Operations Analytics

Operations Analytics

Course 2, 12 hours

What you'll learn

Skills you'll gain

Category: Risk Analysis
Category: Simulation and Simulation Software
Category: Decision Making
Category: Forecasting
Category: Descriptive Analytics
Category: Decision Tree Learning
Category: Microsoft Excel
Category: Spreadsheet Software
Category: Data Analysis
Category: Business Analytics
Category: Predictive Analytics
Category: Strategic Decision-Making
Category: Operational Analysis
Category: Risk Modeling
Category: Operations Management
Category: Supply Chain Planning
Category: Business Modeling
Category: Analytics
Category: Predictive Modeling
Category: Demand Planning
People Analytics

People Analytics

Course 3, 11 hours

What you'll learn

Skills you'll gain

Category: Talent Management
Category: Performance Measurement
Category: Organizational Effectiveness
Category: Employee Performance Management
Category: People Analytics
Category: Analytics
Category: Performance Metric
Category: Performance Management
Category: Staff Management
Category: Data-Driven Decision-Making
Category: Performance Analysis
Category: Human Resources
Category: Workforce Management
Category: Human Resources Management and Planning
Category: Human Resource Strategy
Category: People Management
Category: Social Network Analysis
Category: Performance Appraisal
Category: Workforce Planning
Category: Collaboration
Accounting Analytics

Accounting Analytics

Course 4, 12 hours

What you'll learn

Skills you'll gain

Category: Financial Forecasting
Category: Financial Statement Analysis
Category: Predictive Analytics
Category: Accrual Accounting
Category: Financial Analysis
Category: Accruals
Category: Accounting
Category: Financial Statements
Category: Operational Analysis
Category: Process Improvement and Optimization
Category: Finance
Category: Corporate Accounting
Category: Process Optimization
Category: Performance Measurement
Category: Financial Data
Category: Analytics
Category: Advanced Analytics
Category: Financial Accounting
Category: Business Metrics
Category: Corporate Strategy
Business Analytics Capstone

Business Analytics Capstone

Course 5, 16 hours

What you'll learn

Skills you'll gain

Category: Analysis
Category: Data Strategy
Category: Operational Efficiency
Category: Data-Driven Decision-Making
Category: Business Strategy
Category: Online Advertising
Category: Data Analysis
Category: Business Metrics
Category: Operations
Category: Problem Management
Category: Peer Review
Category: People Analytics
Category: Strategic Decision-Making
Category: Digital Advertising
Category: Advertising
Category: Marketing Strategies
Category: Business Analytics
Category: Performance Measurement
Category: Marketing Effectiveness
Category: Presentations

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Noah Gans
University of Pennsylvania
1 Course130,362 learners
Sergei Savin
University of Pennsylvania
2 Courses181,264 learners

Offered by

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."