Track & Grow Brand Mentions
Track & Grow Brand Mentions
This course is part of Customer Analytics & Intelligence Specialization
Instructor: ansrsource instructors
Access provided by University of Arkansas at Pine Bluff
Beginner level
Recommended experience
Flexible schedule
Learn at your own pace
What you'll learn
Set up and manage brand mention tracking systems using tools like Google Alerts and web monitoring dashboards
Analyze brand mention metrics (impressions, mentions, share of voice) to measure visibility trends and awareness growth
Create reports that connect monitoring insights to marketing campaign performance and decision-making
Skills you'll gain
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
February 2026
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Customer Analytics & Intelligence Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Explore more from Business
Coursera
Coursera
