Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

A-Z of Digital Marketing: Social Media And SEO.

Start with sound planning and fundaments, and go on to master social media marketing and SEO

Alex Genadinik

Instructor: Alex Genadinik

Access provided by University of Kragujevac

Get in-depth knowledge of a subject

from 25 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 25 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create an ideal marketing strategy and a marketing plan.

  • Promote any business by using a combination of social media marketing and SEO.

  • Achieve traffic and revenue growth by using the most modern and optimal strategies.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 16 course series

What you'll learn

Skills you'll gain

Category: Business Planning
Category: Strategic Marketing
Category: Advertising
Category: Marketing Strategies
Category: Growth Strategies
Category: Digital Advertising
Category: Customer Acquisition Management
Category: Marketing
Category: Digital Marketing
Category: Business Marketing
Category: Marketing Effectiveness
Category: Target Market
Category: Marketing Strategy and Techniques
Category: Customer Retention
Category: Marketing Planning
2026 Marketing Introduction And Fundamentals

2026 Marketing Introduction And Fundamentals

Course 2, 2 hours

What you'll learn

Skills you'll gain

Category: Target Market
Category: Customer Analysis
Category: Marketing
Category: Target Audience
Category: Marketing Strategy and Techniques
Category: Estimation
Category: Persona Development
2026 Reddit Marketing To Boost Traffic And Sales

2026 Reddit Marketing To Boost Traffic And Sales

Course 3, 2 hours

What you'll learn

Skills you'll gain

Category: Driving engagement
Category: Online Advertising
Category: Community Development
Category: Social Media Marketing
Category: Content Marketing
Category: Target Audience
Category: Advertising
Category: Social Media
Category: Brand Awareness
Category: Blogs
Category: Product Promotion
Category: Promotional Strategies
2026 Instagram Marketing: Viral Algorithms Plus Ads

2026 Instagram Marketing: Viral Algorithms Plus Ads

Course 4, 5 hours

What you'll learn

Skills you'll gain

Category: Content Strategy
Category: Content Creation
Category: Subcontracting
Category: Drive Engagement
Category: Social Media Strategy
Category: Advertising Campaigns
Category: Social Media Content
Category: Social Media Management
Category: Social Media Campaigns
Category: Marketing Automation
Category: Instagram
Category: Facebook
Category: Digital Advertising
Category: Social Media Marketing
Category: Advertising

What you'll learn

Skills you'll gain

Category: Advertising
Category: Marketing Strategies
Category: Product Promotion
Category: Growth Strategies
Category: TikTok
Category: Social Media Content
Category: Social Media Strategy
Category: Driving engagement
Category: Social Media
Category: Case Studies
Category: Content Creation
Category: Social Media Marketing
Category: Paid media
Category: Online Advertising
Category: Advertising Campaigns
Category: Promotional Strategies
Category: Target Audience
Category: Social Media Campaigns

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Driving engagement
Category: Advertising
Category: Online Advertising
Category: Social Media Campaigns
Category: Social Media Management
Category: Copywriting
Category: Digital Marketing Tools
Category: Social Media Strategy
Category: Professional Networking
Category: Marketing
Category: Drive Engagement
Category: Content Creation
Category: Branding
Category: Social Media Content
Category: Advertising Campaigns
Category: Social Media
Category: Digital Advertising

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Promotional Strategies
Category: Content Creation
Category: Promotions and Campaigns
Category: Brand Awareness
Category: Social Media
Category: Marketing
Category: Driving engagement
Category: Branding
Category: Social Media Strategy
Category: Product Promotion
Category: User Feedback
Category: Social Media Content
Category: Web Presence
Category: Drive Engagement
Category: Brand Marketing
Category: Product Marketing

What you'll learn

Skills you'll gain

Category: Facebook
Category: Drive Engagement
Category: Social Media Marketing
Category: Social Media Content
Category: Social Media
Category: Marketing
Category: Advertising Campaigns
Category: Promotional Strategies
Category: Meta Ads Manager
Category: Copywriting
Category: Customer Engagement
Category: Digital Advertising
Category: Instagram
Category: Social Media Management
Category: Event Marketing
Category: Advertising
Category: Social Media Strategy
Category: Social Media Campaigns
Category: Driving engagement
Category: Content Creation
2026 Market Research: Consumer Behavior & Psychology

2026 Market Research: Consumer Behavior & Psychology

Course 9, 4 hours

What you'll learn

Skills you'll gain

Category: User Feedback
Category: Data-Driven Marketing
Category: Market Analysis
Category: Survey Creation
Category: Google Analytics
Category: Surveys
Category: Performance Measurement
Category: Target Market
Category: Marketing Analytics
Category: Marketing Psychology
Category: Consumer Behaviour
Category: Business Research
Category: Marketing Strategies
Category: Data-Driven Decision-Making
Category: User Research
Category: Market Research
Category: Qualitative Research
Category: Target Audience
Category: Key Performance Indicators (KPIs)
Category: Customer Analysis
YouTube Marketing 2026: YouTube SEO & Algorithms

YouTube Marketing 2026: YouTube SEO & Algorithms

Course 10, 11 hours

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Content Creation
Category: Driving engagement
Category: Social Media Marketing
Category: Live Streaming
Category: Product Promotion
Category: Video Production
Category: Strategic Partnership
Category: Content Optimization
Category: Social Media Strategy
Category: Keyword Research
Category: Social Media Content
Category: Promotional Strategies
Category: Marketing Strategies
Category: Content Strategy
Category: Digital Advertising
Category: Performance marketing
Category: Paid media
Category: Web Analytics and SEO
Category: Online Advertising
YouTube Ads & Video Marketing - 2026

YouTube Ads & Video Marketing - 2026

Course 11, 4 hours

What you'll learn

Skills you'll gain

Category: Target Audience
Category: Growth Strategies
Category: Copywriting
Category: Campaign Management
Category: Advertising Campaigns
Category: Online Advertising
Category: Video Production
Category: Product Promotion
Category: Advertising
Category: Google Ads
Category: Paid media
Category: Digital Advertising
Category: Drive Engagement

What you'll learn

Skills you'll gain

Category: Web Presence
Category: Blogs
Category: Brand Awareness
Category: Brand Management
Category: Search Engine Optimization
Category: Lead Generation
Category: Product Promotion
Category: Promotional Strategies
Category: Public Relations
Category: Podcasting
Category: Earned Media
Category: Media Relations

What you'll learn

Skills you'll gain

Category: Content Marketing
Category: Drive Engagement
Category: Social Media Campaigns
Category: Copywriting
Category: Content Creation
Category: Shared Media
Category: Content Performance Analysis
Category: Promotional Strategies
Category: Social Media Marketing
Category: Driving engagement
Category: Social Media
Category: Social Media Content
Category: Content Strategy
2026 Most Beginner SEO Course For Complete Beginners

2026 Most Beginner SEO Course For Complete Beginners

Course 14, 1 hour

What you'll learn

Skills you'll gain

Category: Content Optimization
Category: Web Presence
Category: Search Engine Optimization
Category: Web Analytics and SEO
Category: Digital Marketing
Category: Keyword Research
Category: Blogs
SEO Keyword Research - First Step In Your SEO - 2026

SEO Keyword Research - First Step In Your SEO - 2026

Course 15, 4 hours

What you'll learn

Skills you'll gain

Category: Marketing Strategies
Category: Market Research
Category: Keyword Research
Category: Content Optimization
Category: Web Analytics and SEO
Category: Target Market
Category: Competitive Analysis
Category: Web Analytics
Category: Search Engine Marketing
Category: Google Analytics
Category: Search Engine Optimization
Category: Digital Marketing Tools
On-Page SEO

On-Page SEO

Course 16, 5 hours

What you'll learn

Skills you'll gain

Category: Content Strategy
Category: Generative AI
Category: Blogs
Category: Digital Marketing Tools
Category: Web Analytics and SEO
Category: Content Creation
Category: Keyword Research
Category: Sales Strategy
Category: Search Engine Optimization
Category: Copywriting
Category: Content Optimization
Category: Web Content

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
124 Courses48,287 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews across Digital Marketing Masterclass: A-Z Marketing Strategy - 2026

avg. across 16 courses

  • 5 stars

    86.11%

  • 4 stars

    5.55%

  • 3 stars

    2.77%

  • 2 stars

    0%

  • 1 star

    5.55%

LZ
Course: 2026 Instagram Marketing: Viral Algorithms Plus Ads

Reviewed on May 18, 2026

LZ
Course: How I Got 1k Followers In 1 Day: TikTok Marketing & Ads

Reviewed on May 18, 2026

LZ
Course: Twitter Marketing And Ads: 1000% Engagement And Followers

Reviewed on May 28, 2026