Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

A-Z of Digital Marketing: Social Media And SEO.

Start with sound planning and fundaments, and go on to master social media marketing and SEO

Alex Genadinik

Instructor: Alex Genadinik

Access provided by VPs commerce and science college

Get in-depth knowledge of a subject

from 26 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 26 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create an ideal marketing strategy and a marketing plan.

  • Promote any business by using a combination of social media marketing and SEO.

  • Achieve traffic and revenue growth by using the most modern and optimal strategies.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 16 course series

What you'll learn

Skills you'll gain

Category: Digital Marketing
Category: Marketing Strategy and Techniques
Category: Business Marketing
Category: Advertising
Category: Marketing Strategies
Category: Marketing Effectiveness
Category: Target Market
Category: Customer Acquisition Management
Category: Marketing
Category: Marketing Planning
Category: Business Planning
Category: Digital Advertising
Category: Customer Retention
Category: Strategic Marketing
Category: Growth Strategies
2026 Marketing Introduction And Fundamentals

2026 Marketing Introduction And Fundamentals

Course 2, 2 hours

What you'll learn

Skills you'll gain

Category: Marketing Strategy and Techniques
Category: Customer Analysis
Category: Persona Development
Category: Estimation
Category: Marketing
Category: Target Market
Category: Target Audience
2026 Reddit Marketing To Boost Traffic And Sales

2026 Reddit Marketing To Boost Traffic And Sales

Course 3, 2 hours

What you'll learn

Skills you'll gain

Category: Community Development
Category: Brand Awareness
Category: Blogs
Category: Online Advertising
Category: Advertising
Category: Product Promotion
Category: Promotional Strategies
Category: Content Marketing
Category: Driving engagement
Category: Target Audience
Category: Social Media Marketing
Category: Social Media
2026 Instagram Marketing: Viral Algorithms Plus Ads

2026 Instagram Marketing: Viral Algorithms Plus Ads

Course 4, 5 hours

What you'll learn

Skills you'll gain

Category: Social Media Campaigns
Category: Social Media Content
Category: Content Creation
Category: Digital Advertising
Category: Advertising
Category: Social Media Marketing
Category: Subcontracting
Category: Drive Engagement
Category: Social Media Strategy
Category: Content Strategy
Category: Marketing Automation
Category: Instagram
Category: Social Media Management
Category: Advertising Campaigns
Category: Facebook

What you'll learn

Skills you'll gain

Category: Advertising
Category: Marketing Strategies
Category: Social Media Content
Category: Growth Strategies
Category: Case Studies
Category: Social Media Strategy
Category: Driving engagement
Category: Social Media
Category: Online Advertising
Category: Social Media Marketing
Category: TikTok
Category: Promotional Strategies
Category: Product Promotion
Category: Content Creation
Category: Advertising Campaigns
Category: Digital Advertising
Category: Paid media

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Marketing
Category: Drive Engagement
Category: Branding
Category: Social Media Content
Category: Copywriting
Category: Advertising Campaigns
Category: Social Media Campaigns
Category: Social Media Management
Category: Content Creation
Category: Social Media
Category: Digital Advertising
Category: Online Advertising
Category: Driving engagement
Category: Advertising
Category: Social Media Strategy
Category: Professional Networking
Category: Digital Marketing Tools

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Product Promotion
Category: Drive Engagement
Category: Content Creation
Category: Driving engagement
Category: Social Media
Category: Marketing
Category: User Feedback
Category: Social Media Content
Category: Social Media Strategy
Category: Brand Marketing
Category: Web Presence
Category: Promotions and Campaigns
Category: Promotional Strategies
Category: Brand Awareness
Category: Branding
Category: Product Marketing

What you'll learn

Skills you'll gain

Category: Drive Engagement
Category: Social Media Marketing
Category: Facebook
Category: Social Media Content
Category: Driving engagement
Category: Advertising
Category: Social Media Management
Category: Advertising Campaigns
Category: Social Media Strategy
Category: Online Advertising
Category: Instagram
Category: Meta Ads Manager
Category: Social Media Campaigns
Category: Promotional Strategies
Category: Copywriting
Category: Marketing
Category: Digital Advertising
Category: Event Marketing
Category: Customer Engagement
Category: Content Creation
2026 Market Research: Consumer Behavior & Psychology

2026 Market Research: Consumer Behavior & Psychology

Course 9, 4 hours

What you'll learn

Skills you'll gain

Category: Business Research
Category: Marketing Strategies
Category: Data-Driven Marketing
Category: Qualitative Research
Category: Surveys
Category: Performance Measurement
Category: Data-Driven Decision-Making
Category: User Research
Category: Google Analytics
Category: Target Audience
Category: Market Research
Category: Consumer Behaviour
Category: Key Performance Indicators (KPIs)
Category: Customer Analysis
Category: Survey Creation
Category: User Feedback
Category: Market Analysis
Category: Marketing Analytics
Category: Marketing Psychology
Category: Target Market
YouTube Marketing 2026: YouTube SEO & Algorithms

YouTube Marketing 2026: YouTube SEO & Algorithms

Course 10, 11 hours

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Paid media
Category: Promotional Strategies
Category: Marketing Strategies
Category: Driving engagement
Category: Social Media Marketing
Category: Live Streaming
Category: Product Promotion
Category: Strategic Partnership
Category: Content Strategy
Category: Digital Advertising
Category: Content Creation
Category: Performance marketing
Category: Web Analytics and SEO
Category: Online Advertising
Category: Social Media Content
Category: Social Media Strategy
Category: Keyword Research
Category: Video Production
Category: Content Optimization
YouTube Ads & Video Marketing - 2026

YouTube Ads & Video Marketing - 2026

Course 11, 4 hours

What you'll learn

Skills you'll gain

Category: Drive Engagement
Category: Online Advertising
Category: Advertising Campaigns
Category: Campaign Management
Category: Video Production
Category: Performance marketing
Category: Copywriting
Category: Target Audience
Category: Growth Strategies
Category: Google Ads
Category: Advertising
Category: Digital Advertising

What you'll learn

Skills you'll gain

Category: Promotional Strategies
Category: Product Promotion
Category: Podcasting
Category: Brand Awareness
Category: Brand Management
Category: Lead Generation
Category: Search Engine Optimization
Category: Media Relations
Category: Web Presence
Category: Blogs
Category: Public Relations
Category: Earned Media

What you'll learn

Skills you'll gain

Category: Content Marketing
Category: Promotional Strategies
Category: Copywriting
Category: Driving engagement
Category: Content Creation
Category: Social Media Campaigns
Category: Shared Media
Category: Social Media Content
Category: Content Strategy
Category: Social Media
Category: Drive Engagement
Category: Content Performance Analysis
Category: Social Media Marketing
2026 Most Beginner SEO Course For Complete Beginners

2026 Most Beginner SEO Course For Complete Beginners

Course 14, 1 hour

What you'll learn

Skills you'll gain

Category: Blogs
Category: Content Optimization
Category: Search Engine Optimization
Category: Keyword Research
Category: Digital Marketing
Category: Web Presence
Category: Web Analytics and SEO
SEO Keyword Research - First Step In Your SEO - 2026

SEO Keyword Research - First Step In Your SEO - 2026

Course 15, 4 hours

What you'll learn

Skills you'll gain

Category: Market Research
Category: Web Analytics and SEO
Category: Google Analytics
Category: Web Analytics
Category: Search Engine Marketing
Category: Competitive Analysis
Category: Target Market
Category: Digital Marketing Tools
Category: Content Optimization
Category: Keyword Research
Category: Marketing Strategies
Category: Search Engine Optimization
On-Page SEO

On-Page SEO

Course 16, 5 hours

What you'll learn

Skills you'll gain

Category: Copywriting
Category: Web Content
Category: Keyword Research
Category: Sales Strategy
Category: Digital Marketing Tools
Category: Content Optimization
Category: Content Creation
Category: Search Engine Optimization
Category: AI Integrations
Category: Blogs
Category: Competitive Analysis

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
129 Courses52,345 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews across Digital Marketing Masterclass: A-Z Marketing Strategy - 2026

avg. across 16 courses

  • 5 stars

    86.48%

  • 4 stars

    5.40%

  • 3 stars

    2.70%

  • 2 stars

    0%

  • 1 star

    5.40%

LZ
Course: 2026 Instagram Marketing: Viral Algorithms Plus Ads

Reviewed on May 18, 2026

LZ
Course: How I Got 1k Followers In 1 Day: TikTok Marketing & Ads

Reviewed on May 18, 2026

LZ
Course: Twitter Marketing And Ads: 1000% Engagement And Followers

Reviewed on May 28, 2026