Want to write web copy that gets seen and gets results? Instructor Ruth Clowes takes you on a journey in this hands-on, in-depth masterclass to show you how to combine compelling writing with smart SEO strategies to grow your online presence and boost your business.

Perfect for business owners, creative entrepreneurs, and personal brands, this course will teach you to craft content that ranks in search engines, attracts the right audience, and drives real action—whether that's clicks, sign-ups, or sales. By the end of the course, you’ll be able to: * Conduct effective keyword research and choose the right focus keyphrases * Define a clear content strategy based on your audience and goals * Write high-performing copy with strong structure, subheadings, and calls to action * Create microcopy, blog posts, and other web content that’s optimized and persuasive * Edit and maintain your copy to keep it fresh, relevant, and ranking You don’t need prior writing or SEO experience—just a passion for your brand and a solid understanding of what makes it unique. With detailed walkthroughs, real examples, and a downloadable workbook, you’ll be able to apply what you learn right away and start seeing results. Instructor bio: Ruth Clowes is a professional copywriter and copywriting trainer with more than 20 years of experience in marketing and communications. Throughout her career, she has helped businesses craft promotional copy that drives sales, boosts customer engagement, and achieves measurable marketing goals across digital, social, and print platforms. Ruth is a member of ProCopywriters and trained with the Chartered Institute of Marketing and the Andy Maslen Copywriting Academy. With additional training in SEO, Google Ads, and Google Analytics, she combines creativity with data-driven insight to deliver copy that not only sounds great but performs effectively. Her students include entrepreneurs, bloggers, influencers, affiliate marketers, in-house professionals, and seasoned writers alike—anyone looking to sharpen their copywriting skills and achieve stronger results.

Want to learn how to spot and fix the exact issues that are holding a website back from ranking? In this practical, step-by-step course, your instructor, award-winning SEO expert Joshua George walks you through the full SEO audit process his agency uses to get real results.

This class is perfect for freelancers, marketers, business owners, or aspiring SEOs who want to strengthen their technical skills and build a strong SEO foundation that actually gets websites onto the first page of Google. By the end of the course, you’ll be able to: * Understand what an SEO audit is and why it’s essential * Identify and fix the most common technical SEO issues * Audit key elements like site speed, URLs, XML sitemaps, broken links, duplicate content, and more * Analyze on-page elements like title tags, headings, and thin content * Evaluate internal linking structures and backlink profiles * Use free and paid tools to carry out detailed audits with confidence To be successful in this course, you should have a basic understanding of SEO concepts and website structure. With a clear, hands-on format and real-time demos, Joshua makes every step actionable—so you can start applying your new skills immediately. Instructor bio: Joshua George is the founder of ClickSlice, an award-winning SEO agency based in London. His journey into SEO began in 2013 when he built his own eCommerce site and discovered the power of ranking on Google. Within three years, Joshua had mastered SEO and has since helped countless businesses boost their visibility and revenue online. Dedicated to staying ahead in the ever-changing digital landscape, Joshua frequently attends global SEO conferences to keep up with Google’s latest algorithm updates and trends. When he’s not consulting for businesses, he values time with his family and believes deeply in the motto: family is everything.

Join LAMZ as your instructor to learn how to use AI to build a content strategy that actually connects with your audience. In this course, you'll master how to research, plan, and organize content ideas using ChatGPT. By the end, you'll be able to define your niche, deeply understand your audience, and create content that solves real problems—all with the help of AI.

This course is ideal for content creators, digital entrepreneurs, YouTubers, coaches, and marketers who want to plan smarter and faster. No AI background is required; if you’ve got basic digital literacy and a goal to grow your content presence, you’re ready. By the end of this course, you’ll be able to: * Use ChatGPT to research your audience and define a target avatar. * Identify your audience’s core problems and generate content ideas that address them. * Build a content foundation that feels aligned with your goals and your audience’s needs. Whether you're just starting or trying to scale what you’ve built, this course gives you a blueprint for using AI to create high-impact, high-value content with clarity and confidence. Instructor Bio: Lambros (Lamz) is an educator and entrepreneur dedicated to helping creators turn their knowledge into thriving businesses. With over 60,000 students worldwide, he has built a successful Course Creation Academy that empowers teachers to become entrepreneurs. Through proven strategies and hands-on coaching, Lambros teaches the core principles of content creation—helping creators identify the right audience, design impactful info-products, and build sustainable income around their passions. His mission is to guide individuals into the digital renaissance, transforming expertise into opportunity.

Learn how to give the right prompts to ChatGPT with detailed examples, understand how you can reinforce the desired output, and build skills so you can correct the undesired output. Join me, Peggy Dean, as your instructor as I share the ins and outs of how to integrate AI into your workflow with examples of prompt engineering, commands and requests to use, as well as tips and best practices for using ChatGPT effectively so you actually get the results you want.

In this AI crash course, you'll learn: - How to craft ChatGPT prompts that are tailored to your specific needs and objectives - How to identify which prompts are most likely to be successful - How to evaluate the quality of prompts - How to pivot your prompts when you’re not getting the right results - And best of all, how to apply all of these tools to exactly what you need in your creative workflow. A common issue users encounter is having difficulty maintaining a clear purpose and focus throughout a ChatGPT conversation. This can lead to unproductive interactions and wasted time. This course will teach creatives of all kinds--artists, makers, bloggers, instructors, and content creators--how to craft the ideal prompt recipes that result in more productive conversations and a higher return. I’m an artist and fellow creative, myself, so I’m going to break this stuff down in a way that's easy to understand and even easier to implement. We'll cover everything you need to know, from the basics of ChatGPT and how it works, to advanced techniques for crafting compelling prompts and troubleshooting common issues. With real-world examples and expert insights tailored specifically to the needs of creative entrepreneurs and artists, you'll gain the confidence and expertise you need to maximize the potential of ChatGPT as a tool for your creative business. I'm about to show you how AI can transform the way you work and bring your creative pursuits to new heights. And what I think you’ll find MOST exciting about this class: You’re getting a fully customizable template stack FILLED with formulas to use for high-quality results. Plus, I’ll show you the behind-the-scenes of how to AI will write for you so you know exactly how to use AI to craft content that sounds like you, in YOUR own voice. Ready to join the AI revolution and take your creative workflow to an untapped level? If so, grab a notebook or 5 and let's dive in. A common issue users encounter is having difficulty maintaining a clear purpose and focus throughout a ChatGPT conversation. This can lead to unproductive interactions and wasted time. This course will teach you how to craft the ideal prompt recipes that result in more productive conversations and a higher return. I’m an artist and fellow creative, myself, so I’m going to break this stuff down in a way that's easy to understand and even easier to implement. We'll cover everything you need to know, from the basics of ChatGPT and how it works, to advanced techniques for crafting compelling prompts and troubleshooting common issues. With real-world examples and expert insights tailored specifically to the needs of creative entrepreneurs and artists, you'll gain the confidence and expertise you need to maximize the potential of ChatGPT as a tool for your creative business. I'm about to show you how AI can transform the way you work and bring your creative pursuits to new heights. And what I think you’ll find MOST exciting about this class: You’re getting a fully customizable template stack FILLED with formulas to use for high-quality results. Plus, I’ll show you the behind-the-scenes of how to AI will write for you so you know exactly how to use AI to craft content that sounds like you, in YOUR own voice. Instructor bio: Peggy Dean is an artist, educator, and best-selling author with a passion for sparking creativity in others. Native to the Pacific Northwest, Peggy has explored nearly every artistic avenue—from ballet and fire dancing to calligraphy, hand lettering, painting, illustration, and beyond. Her curiosity and love for learning fuel her teaching, where she shares approachable techniques to help others find joy in the creative process. Peggy is the founder of The Pigeon Letters and the author of the best-selling books Nature Drawing & Watercolor, The Ultimate Brush Lettering Guide, and Botanical Line Drawing. Through her classes, blog, and social platforms, she continues to inspire a global community of artists and makers to embrace their own unique style and creative journey.