University of Illinois at Urbana-Champaign
Digital Marketing Specialization
University of Illinois at Urbana-Champaign

Digital Marketing Specialization

Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.

Taught in English

Some content may not be translated

Vishal Sachdev
Mike Yao
Steve Raquel

Instructors: Vishal Sachdev

83,765 already enrolled

Included with Coursera Plus

Specialization - 7 course series

Get in-depth knowledge of a subject

4.6

(16,813 reviews)

Beginner level
No prior experience required
4 months at 10 hours a week
Flexible schedule
Learn at your own pace

Specialization - 7 course series

Get in-depth knowledge of a subject

4.6

(16,813 reviews)

Beginner level
No prior experience required
4 months at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Illinois at Urbana-Champaign
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

Specialization - 7 course series

The Digital Marketing Revolution

Course 125 hours4.7 (1,589 ratings)

What you'll learn

Skills you'll gain

Category: Marketing Plan
Category: Marketing Performance Measurement And Management
Category: Search Advertising
Category: Digital Marketing
Category: Marketing Analytics

Marketing in a Digital World

Course 228 hours4.7 (16,889 ratings)

What you'll learn

Skills you'll gain

Category: Data Collection
Category: Data Analysis
Category: Analytics
Category: Data Visualization
Category: Digital Marketing

Digital Marketing Analytics in Theory

Course 320 hours4.5 (4,742 ratings)

What you'll learn

  • Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals

  • Understand frameworks and approaches to measuring consumers’ digital actions

  • Learn to evaluate and choose appropriate web analytics tools and techniques

  • Earn familiarity with the unique measurement opportunities and challenges presented by New Media

Skills you'll gain

Category: Marketing
Category: Digital Marketing
Category: Marketing Mix
Category: Product Strategies
Category: Pricing Strategies

Digital Marketing Analytics in Practice

Course 420 hours4.5 (3,293 ratings)

What you'll learn

  • Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data

  • Learn to evaluate and choose appropriate web analytics tools and techniques

  • Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages

  • Understand approaches to visualizing data effectively

Skills you'll gain

Category: Mobile Marketing
Category: Integrated Marketing Communications
Category: Social Media
Category: Digital Marketing
Category: Marketing Channel

Digital Media and Marketing Principles

Course 520 hours4.4 (2,840 ratings)

What you'll learn

Digital Media and Marketing Strategies

Course 619 hours4.6 (3,077 ratings)

What you'll learn

Skills you'll gain

Category: Analytics
Category: Digital Marketing
Category: Marketing Analytics
Category: Marketing Performance

Digital Marketing Capstone

Course 713 hours4.5 (585 ratings)

What you'll learn

Skills you'll gain

Category: Brand Communication
Category: Social Media
Category: Content Marketing
Category: Digital Marketing
Category: search marketing

Instructors

Vishal Sachdev
University of Illinois at Urbana-Champaign
2 Courses49,378 learners
Mike Yao
University of Illinois at Urbana-Champaign
5 Courses175,931 learners
Steve Raquel
University of Illinois at Urbana-Champaign
2 Courses613,579 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions