University of Illinois Urbana-Champaign
Digital Media and Marketing Strategies
University of Illinois Urbana-Champaign

Digital Media and Marketing Strategies

This course is part of Digital Marketing Specialization

Mike Yao
Marisa Peacock

Instructors: Mike Yao

135,125 already enrolled

Included withCoursera Plus

Gain insight into a topic and learn the fundamentals.
4.6

(3,101 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 19 hours
Learn at your own pace
95%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.6

(3,101 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 19 hours
Learn at your own pace
95%
Most learners liked this course

Details to know

Earn a career certificate

Add to your LinkedIn profile

Assessments

5 quizzes

Taught in English

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Build your subject-matter expertise

This course is part of the Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

In this module, you will learn to strategically align business and marketing goals through strategic communication. You will also learn how to evaluate and prepare your digital assets for launching a digital campaign.

What's included

9 videos7 readings2 quizzes

In this module, you will learn key concepts and tactical considerations in managing online advertising, search optimization, content-based marketing, and CRM to discover and reach prospective consumers. 

What's included

9 videos3 readings1 quiz1 peer review

In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and effective campaign measurement.

What's included

8 videos3 readings1 quiz

In this module, you will learn how to strategically select the appropriate KPIs and metrics to evaluate digital campaign success. You will also learn about the challenges and pitfalls in digital marketing. 

What's included

9 videos4 readings1 quiz1 peer review1 plugin

Instructors

Instructor ratings
4.7 (536 ratings)
Mike Yao
University of Illinois Urbana-Champaign
5 Courses180,651 learners

Offered by

Recommended if you're interested in Marketing

Build toward a degree

This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹

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Learner reviews

Showing 3 of 3101

4.6

3,101 reviews

  • 5 stars

    71.60%

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    20.20%

  • 3 stars

    4.76%

  • 2 stars

    1.80%

  • 1 star

    1.61%

SK
5

Reviewed on Jun 16, 2020

YA
5

Reviewed on Oct 12, 2021

CF
5

Reviewed on Mar 7, 2021

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