About this Specialization

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Para dirigir personas, equipos y proyectos con éxito, es tan importante dominar los conocimientos adecuados como estar presente en el día a día de tu empresa. Sea cual sea el sector en el que trabajes o el cargo que ocupes, un aprendizaje básico sobre finanzas, marketing, contabilidad y otras claves de la dirección de empresas te ayudará a comprender mejor tu entorno y a tomar decisiones más acertadas. Unos conocimientos que, además, serán fundamentales para impulsar tu evolución profesional: ya sea para estudiar un MBA, optar a una promoción, iniciar tu propio proyecto emprendedor o cambiar de carrera. Esta especialización te brindará la oportunidad de acceder a una introducción integral a la dirección de empresas, a través de cuatro disciplinas fundamentales: la contabilidad, las finanzas, el marketing y la gestión de personas. En cada curso analizarás casos reales a la vez que estudiarás los conceptos clave de cada área. Para finalizar la especialización, el curso Capstone te permitirá aplicar todo lo que has aprendido para resolver un problema empresarial real.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 6 months to complete
Suggested pace of 3 hours/week
Spanish
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 6 months to complete
Suggested pace of 3 hours/week
Spanish

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

There are 5 Courses in this Specialization

Course1

Course 1

Introducción a la Contabilidad Financiera

4.8
stars
1,163 ratings
Course2

Course 2

Finanzas para directivos

4.9
stars
345 ratings
Course3

Course 3

Marketing estratégico: claves para competir con éxito

4.8
stars
645 ratings
Course4

Course 4

La gestión de personas y equipos

4.8
stars
1,389 ratings

Offered by

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IESE Business School

Frequently Asked Questions

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