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  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • C

    Coursera

    ChatGPT for Beginners: Using AI for Market Research

    Skills you'll gain: ChatGPT, Market Research, Market Analysis, Marketing, Prompt Engineering, Language Interpretation, Translation, and Studies, Generative AI, Content Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    88 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Musician’s Professional Toolbox: Your Portfolio Career

    Skills you'll gain: Target Audience, Productivity, Market Research, Social Media, Social Media Marketing, Professional Networking, Time Management, Business Modeling, Competitive Analysis, Prioritization, Photo/Video Production and Technology, Promotional Materials, Goal Setting, Business Strategy, Marketing Materials, Business Planning, Branding, Recruitment, Presentations, Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Publicidad Digital con Google AdWords

    Skills you'll gain: Google Ads, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Performance Analysis, Online Advertising, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Bidding, Content Strategy, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    280 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Using Microsoft Copilot to Understand Your Customer

    Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Import/Export

    4.2
    Rating, 4.2 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Institut Mines-Télécom

    Digital Business

    Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Transformation, Business Analysis, Analysis, Business Transformation, Digital Assets, Business Development, Market Analysis, Business Strategy, Marketing Management, Business Valuation, Case Studies, Entrepreneurship, Strategic Decision-Making, Technology Strategies, Business Technologies, E-Commerce, Emerging Technologies, Law, Regulation, and Compliance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    181 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Career Discovery

    Skills you'll gain: Professional Networking, LinkedIn, Mentorship, Professional Development, Interviewing Skills, Social Media, Relationship Building, Social Media Strategy, Planning, Strategic Communication, Communication, Adaptability, Collaboration, Business Research, Negotiation, Leadership, Professionalism, Goal Setting, Personal Development, Market Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Understanding the Campaign Components

    Skills you'll gain: Strategic Communication, Advertising, Campaign Management, Media Strategy, Marketing Communications, Social Media Campaigns, Key Performance Indicators (KPIs), Promotions and Campaigns, Communication Strategies, Marketing Effectiveness, Earned Media, Integrated Marketing Communications, Brand Management, Owned Media, Brand Strategy, Public Relations, Target Audience, Shared Media, Research and Design, Market Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California San Diego

    Introduction to Algae

    Skills you'll gain: Biotechnology, Biochemistry, Manufacturing and Production, Food and Beverage, Sustainable Design, Chemical Engineering, Pharmaceuticals, Environment and Resource Management, Biology, Taxonomy, Environmental Science, Microbiology, Process Engineering, Laboratory Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Healthcare Law

    Skills you'll gain: Intellectual Property, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Medical Privacy, General Data Protection Regulation (GDPR), Health Systems, Personally Identifiable Information, Law, Regulation, and Compliance, Health Care Procedure and Regulation, Information Privacy, Primary Care, Health Care Administration, Medicaid, Healthcare Industry Knowledge, Medicare, Health Care, Pharmaceuticals, Managed Care, Compliance Management, Health Policy, Regulation and Legal Compliance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    599 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Introducción a CRM con HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines

    4.7
    Rating, 4.7 out of 5 stars
    ·
    78 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    Epic Games

    Introduction to Game Design

    Skills you'll gain: Game Design, Video Game Development, Software Design Documents, Ideation, Software Documentation, Animation and Game Design, Interactive Design, Conceptual Design, Design Strategies, User Experience Design, Prototyping, Presentations, Creativity, Collaborative Software, Target Market

    4.3
    Rating, 4.3 out of 5 stars
    ·
    458 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Georgia Institute of Technology

    Mechanics of Materials III: Beam Bending

    Skills you'll gain: Structural Engineering, Structural Analysis, Mechanical Engineering, Engineering Design Process, Engineering Analysis, Engineering Calculations, Mechanics, Schematic Diagrams, Mathematical Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    954 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • ChatGPT for Beginners: Using AI for Market Research: Coursera
  • Musician’s Professional Toolbox: Your Portfolio Career: University of Colorado Boulder
  • Publicidad Digital con Google AdWords: Universidad Austral
  • Using Microsoft Copilot to Understand Your Customer: Microsoft
  • Digital Business: Institut Mines-Télécom
  • Career Discovery: Kennesaw State University
  • Understanding the Campaign Components: University of Colorado Boulder
  • Introduction to Algae: University of California San Diego
  • Healthcare Law: University of Pennsylvania
  • Introducción a CRM con HubSpot: Coursera

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