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  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • C

    Coursera

    Python for Data Analysis: Pandas & NumPy

    Skills you'll gain: Pandas (Python Package), NumPy, Data Analysis, Data Science, Python Programming, Data Structures, Exploratory Data Analysis, Data Manipulation, Computer Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    371 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    F

    Fractal Analytics

    GenAI for Everyone

    Skills you'll gain: Generative AI, ChatGPT, Responsible AI, Artificial Intelligence, AI Personalization, Operational Efficiency, Human Centered Design, Ethical Standards And Conduct, Application Development, Natural Language Processing, Strategic Thinking, Problem Solving, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
    ·
    451 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Introduction to Financial Engineering and Risk Management

    Skills you'll gain: Financial Market, Securities (Finance), Derivatives, Financial Systems, Actuarial Science, Mathematical Modeling, Applied Mathematics, Financial Trading, Capital Markets, Financial Services, Securities Trading, Futures Exchange, Equities, Finance, Financial Modeling, Market Liquidity, Risk Modeling, Probability, Risk Management, Portfolio Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    307 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Introduction to Economic Theories

    Skills you'll gain: Consumer Behaviour, Market Dynamics, Financial Market, Economics, Market Analysis, Tax, Economics, Policy, and Social Studies, Public Policies, Environmental Issue, Socioeconomics, Sustainable Development, Supply And Demand, Behavioral Economics, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    375 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Reports, Dashboards, and Customer Success in Salesforce

    Skills you'll gain: Customer Success Management, Salesforce, Dashboard, Sales Operations, Sales Enablement, Customer Relationship Management, Data Visualization, Customer Support, Sales Management, Customer and Client Support, Customer Service, Sales Strategy, Performance Reporting, Business Reporting, Data-Driven Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    263 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea Videos para Redes Sociales con PicsArt

    Skills you'll gain: Marketing Budgets, Social Media Content, Collaborative Software, Social Media Marketing, Content Creation, Video Editing, Social Media, Marketing Materials, Marketing, Graphic Design, Photo Editing

    3.9
    Rating, 3.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Foundations of Neuroscience

    Skills you'll gain: Marketing Psychology, Influencing, Persuasive Communication, Consumer Behaviour, Advertising, Marketing Communications, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Promotional Strategies, Psychology, Anatomy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Six Sigma Tools for Analyze

    Skills you'll gain: Six Sigma Methodology, Root Cause Analysis, Process Analysis, Probability Distribution, Process Capability, Statistical Process Controls, Lean Methodologies, Probability & Statistics, Process Improvement, Quality Improvement, Process Mapping, Statistical Analysis, Systems Of Measurement, Data Analysis, Statistics, Risk Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Using Microsoft Copilot to Understand Your Customer

    Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Import/Export

    4.2
    Rating, 4.2 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Institut Mines-Télécom

    Digital Business

    Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Transformation, Business Analysis, Analysis, Business Transformation, Digital Assets, Business Development, Market Analysis, Business Strategy, Marketing Management, Business Valuation, Case Studies, Entrepreneurship, Strategic Decision-Making, Technology Strategies, Business Technologies, E-Commerce, Emerging Technologies, Law, Regulation, and Compliance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    181 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Career Discovery

    Skills you'll gain: Professional Networking, LinkedIn, Mentorship, Professional Development, Interviewing Skills, Social Media, Relationship Building, Social Media Strategy, Planning, Strategic Communication, Communication, Adaptability, Collaboration, Business Research, Negotiation, Leadership, Professionalism, Goal Setting, Personal Development, Market Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Hospitality Luxury Brand Management

    Skills you'll gain: Hospitality Management, Hospitality, Hospitality and Food Services, Brand Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Brand Loyalty, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    162 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Python for Data Analysis: Pandas & NumPy: Coursera
  • GenAI for Everyone: Fractal Analytics
  • Introduction to Financial Engineering and Risk Management: Columbia University
  • Introduction to Economic Theories: Erasmus University Rotterdam
  • Reports, Dashboards, and Customer Success in Salesforce: Salesforce
  • Crea Videos para Redes Sociales con PicsArt: Coursera
  • Foundations of Neuroscience: Johns Hopkins University
  • Six Sigma Tools for Analyze: Kennesaw State University
  • Using Microsoft Copilot to Understand Your Customer: Microsoft
  • Digital Business: Institut Mines-Télécom

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