Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Skills you'll gain: Pandas (Python Package), NumPy, Data Analysis, Data Science, Python Programming, Data Structures, Exploratory Data Analysis, Data Manipulation, Computer Programming
Beginner · Guided Project · Less Than 2 Hours

Fractal Analytics
Skills you'll gain: Generative AI, ChatGPT, Responsible AI, Artificial Intelligence, AI Personalization, Operational Efficiency, Human Centered Design, Ethical Standards And Conduct, Application Development, Natural Language Processing, Strategic Thinking, Problem Solving, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Columbia University
Skills you'll gain: Financial Market, Securities (Finance), Derivatives, Financial Systems, Actuarial Science, Mathematical Modeling, Applied Mathematics, Financial Trading, Capital Markets, Financial Services, Securities Trading, Futures Exchange, Equities, Finance, Financial Modeling, Market Liquidity, Risk Modeling, Probability, Risk Management, Portfolio Management
Intermediate · Course · 1 - 3 Months

Erasmus University Rotterdam
Skills you'll gain: Consumer Behaviour, Market Dynamics, Financial Market, Economics, Market Analysis, Tax, Economics, Policy, and Social Studies, Public Policies, Environmental Issue, Socioeconomics, Sustainable Development, Supply And Demand, Behavioral Economics, Decision Making
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer Success Management, Salesforce, Dashboard, Sales Operations, Sales Enablement, Customer Relationship Management, Data Visualization, Customer Support, Sales Management, Customer and Client Support, Customer Service, Sales Strategy, Performance Reporting, Business Reporting, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Budgets, Social Media Content, Collaborative Software, Social Media Marketing, Content Creation, Video Editing, Social Media, Marketing Materials, Marketing, Graphic Design, Photo Editing
Intermediate · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Marketing Psychology, Influencing, Persuasive Communication, Consumer Behaviour, Advertising, Marketing Communications, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Promotional Strategies, Psychology, Anatomy
Intermediate · Course · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Six Sigma Methodology, Root Cause Analysis, Process Analysis, Probability Distribution, Process Capability, Statistical Process Controls, Lean Methodologies, Probability & Statistics, Process Improvement, Quality Improvement, Process Mapping, Statistical Analysis, Systems Of Measurement, Data Analysis, Statistics, Risk Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Import/Export
Beginner · Course · 1 - 4 Weeks

Institut Mines-Télécom
Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Transformation, Business Analysis, Analysis, Business Transformation, Digital Assets, Business Development, Market Analysis, Business Strategy, Marketing Management, Business Valuation, Case Studies, Entrepreneurship, Strategic Decision-Making, Technology Strategies, Business Technologies, E-Commerce, Emerging Technologies, Law, Regulation, and Compliance
Beginner · Specialization · 3 - 6 Months

Kennesaw State University
Skills you'll gain: Professional Networking, LinkedIn, Mentorship, Professional Development, Interviewing Skills, Social Media, Relationship Building, Social Media Strategy, Planning, Strategic Communication, Communication, Adaptability, Collaboration, Business Research, Negotiation, Leadership, Professionalism, Goal Setting, Personal Development, Market Research
Beginner · Specialization · 3 - 6 Months

Starweaver
Skills you'll gain: Hospitality Management, Hospitality, Hospitality and Food Services, Brand Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Brand Loyalty, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation, Consumer Behaviour
Intermediate · Course · 1 - 4 Weeks