Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Marketing Analytics, Marketing Channel, Target Audience, Content Strategy, Marketing Effectiveness, Business Marketing, Social Media Marketing, Goal Setting
Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Extract, Transform, Load, Decision Support Systems, Data Warehousing, Data Mining, Database Design, Business Intelligence, Dashboard, Star Schema, Relational Databases, Database Management, Data Visualization Software, Snowflake Schema, Data Visualization, Business Reporting, SAS (Software), Data Modeling, Interactive Data Visualization, SQL, Data Mart, Descriptive Statistics
Beginner · Specialization · 1 - 3 Months

Copenhagen Business School
Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Sustainable Development, Business Modeling, Innovation, Environmental Social And Corporate Governance (ESG), Marketing Communications, Business Strategies, Case Studies, Systems Thinking, Strategic Partnership
Beginner · Course · 1 - 3 Months

The University of Notre Dame
Skills you'll gain: Data Ethics, Analytics, Responsible AI, Big Data, Data Analysis, Ethical Standards And Conduct, Machine Learning, Business Ethics, Artificial Intelligence and Machine Learning (AI/ML), Information Privacy, Artificial Intelligence, Technology Strategies, Law, Regulation, and Compliance, Predictive Analytics, Social Justice, Case Studies
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Data Ethics, Responsible AI, Emerging Technologies, Business Ethics, Big Data, Information Privacy, Personally Identifiable Information, Diversity Awareness, Data Security, Artificial Intelligence
Beginner · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Driving engagement, Social Media Marketing, Customer Insights, Social Media, Social Media Management, Advertising, Marketing, Content Marketing, Performance Analysis, Content Creation, Digital Marketing, Performance Metric
Intermediate · Guided Project · Less Than 2 Hours

Starweaver
Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Sales Presentation, Concision, Sales Strategy, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Customer Relationship Management (CRM) Software, Storytelling, Emotional Intelligence, Sales, Business Communication, Communication Strategies, Technical Communication, Communication, Marketing Communications
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Supervised Learning, Applied Machine Learning, Matlab, Regression Analysis, Predictive Modeling, Classification And Regression Tree (CART), Machine Learning, Feature Engineering, Predictive Analytics, Statistical Modeling, Data Processing, Sampling (Statistics)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media Campaigns, Email Marketing, Content Creation, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Facebook, LinkedIn, Content Creation, Social Media Content, Social Media, Graphic Design, Social Media Marketing, Marketing Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Generative AI, Fraud detection, Predictive Analytics, Financial Services, Personalized Service, Financial Modeling, Financial Trading, Financial Reporting, FinTech, Compliance Management, Artificial Intelligence, Risk Analysis, Emerging Technologies, Banking, Investment Management, Automation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Target Audience, Blogs, Marketing Psychology, Online Advertising, Copywriting, Marketing Materials, Advertising Campaigns, Generative AI, Content Creation
Beginner · Course · 1 - 4 Weeks