Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Virginia
Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Matplotlib, Pandas (Python Package), NumPy, Data Visualization, Data Cleansing, Data Structures, Data Visualization Software, Predictive Analytics, Debugging, Object Oriented Programming (OOP), Data Manipulation, Regression Analysis, Python Programming, Data Science, Algorithms, Simulations, Exploratory Data Analysis, Data Preprocessing, Predictive Modeling, Data Analysis
Beginner · Specialization · 3 - 6 Months
Johns Hopkins University
Skills you'll gain: Health Policy, Epidemiology, Infectious Diseases, Public Health, Policy Analysis, Mathematical Modeling, Case Studies, Biostatistics, Predictive Modeling
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Transportation, Supply Chain, and Logistics, International Finance, Transportation Operations, International Relations, Transportation Management, Tax, General Shipping and Receiving, Logistics, Global Marketing, Logistics Management, Export Control, Competitive Analysis, Insurance, Business Risk Management, Risk Management, Strategic Partnership, Strategic Decision-Making, Strategic Thinking, Market Dynamics, Economics
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Infographics, Canva (Software), Graphic and Visual Design, Design Elements And Principles
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Advertising Campaigns, Account Management, Advertising, Social Media Management, Digital Advertising, User Accounts, Social Media, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Starweaver
Skills you'll gain: Revenue Management, Vendor Management, Capital Expenditure, Financial Statement Analysis, Advanced Analytics, Hospitality, Hospitality Management, Cost Control, Budget Management, Performance Measurement, Budgeting, Hotel Operations, Financial Analysis, Financial Forecasting, Variance Analysis, Forecasting, Financial Management, Business Relationship Management, Finance, Leadership
Intermediate · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Statistical Analysis, Data Analysis Software, STATA (Software), Data Integration, Data Ethics, Stata, R Programming, Sampling (Statistics), Statistical Modeling, Descriptive Statistics, Regression Analysis, Logistic Regression, Informed Consent
Mixed · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Intellectual Property, Digital Transformation, Business Modeling, Business Strategy, Technology Strategies, Innovation, Data-Driven Decision-Making, Value Propositions, Market Dynamics, Competitive Analysis, Computing Platforms, Emerging Technologies
Beginner · Course · 1 - 4 Weeks

Splunk Inc.
Skills you'll gain: Splunk, Dashboard, Incident Management, Information Management, Event Monitoring, Data Modeling, Data Processing, Query Languages, Business Intelligence, Data Management, Data Analysis, Big Data, Business Analytics
Beginner · Course · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: ChatGPT, Personalized Service, Prompt Engineering, AI Personalization, Customer Communications Management, Customer Engagement, Generative AI, Customer Service, Target Audience, Customer experience improvement, Customer Support
Beginner · Course · 1 - 4 Weeks
The University of Sydney
Skills you'll gain: Health Technology, Patient Communication, Health Informatics, Health Care, Health Systems, Health Information Management, Health Care Procedure and Regulation, Data Quality, Health Policy, Clinical Data Management, Electronic Medical Record, Digital Communications, Data Governance, Data Analysis, Data Integrity, Digital Transformation, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks