Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
West Virginia University
Skills you'll gain: Sales Territory Management, Sales Management, Sales, Marketing Budgets, Business Ethics, Sales Strategy, Legal Risk, Forecasting, Budgeting, Performance Analysis, Pareto Chart, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Descriptive Statistics, Statistical Analysis, Data Analysis, Probability Distribution, Statistics, Data Visualization, Statistical Methods, Statistical Hypothesis Testing, Regression Analysis, Probability & Statistics, Scientific Visualization, Data Science, Matplotlib, Exploratory Data Analysis, Probability, Correlation Analysis, Pandas (Python Package), Jupyter
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: MySQL, SQL, Relational Databases, Data Analysis, Computer Programming, Computer Science
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Biostatistics, Bioinformatics, Exploratory Data Analysis, Statistical Analysis, Statistical Methods, Statistical Hypothesis Testing, Statistical Modeling, Statistics, R Programming, Probability & Statistics, Data Analysis, Statistical Inference, Regression Analysis, Data Pipelines, Data Transformation, Data Processing
Mixed · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Business Metrics, Analytics, Digital Transformation, Business Analytics, Business Intelligence, Big Data, Business Analysis, Data Analysis, Performance Metric, Key Performance Indicators (KPIs), E-Commerce, Financial Services, Case Studies, Cash Flows
Mixed · Course · 1 - 3 Months
University of Minnesota
Skills you'll gain: Performance Metric, Performance Measurement, Benchmarking, Usability Testing, A/B Testing, User Feedback, Analysis, Data-Driven Decision-Making, Predictive Analytics, Diversity and Inclusion
Mixed · Course · 1 - 3 Months

Skills you'll gain: Report Writing, Digital Transformation, AI Personalization, Automation, Generative AI, Business Reporting, Business Process Automation, Operational Efficiency, Artificial Intelligence, Data Collection, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Cleansing, Prompt Engineering, Data Processing, Microsoft Excel, Data Manipulation, Microsoft Copilot, Data Wrangling, Data Quality, Data Transformation, Data Integrity, Data Validation, Excel Formulas, Data Analysis
Beginner · Course · 1 - 3 Months
Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Compensation Analysis, Compensation Management, Compensation Strategy, Job Evaluation, Benefits Administration, Data Collection, Compensation and Benefits, Data Visualization, Job Analysis, Data-Driven Decision-Making, Project Management, Data Analysis, Microsoft Excel, Google Sheets, Human Resource Policies, Regulatory Compliance, Labor Compliance, Law, Regulation, and Compliance, Payroll, Program Management
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Data Storytelling, Data Visualization, Data Presentation, Data Visualization Software, Dashboard, Looker (Software), Data Modeling, Data Access, Business Analytics, UI/UX Strategy, Data Analysis, Data Governance, Performance Tuning, Cloud Services, Self Service Technologies, Version Control
Beginner · Course · 1 - 3 Months

Multiple educators
Skills you'll gain: Sustainable Business, Sustainable Development, Organizational Leadership, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Systems Thinking, Brand Marketing, Change Management, Strategic Leadership, Professional Development, Waste Minimization, Packaging and Labeling, Environment and Resource Management, Business Leadership, Regulatory Compliance, Engineering Management, Market Opportunities, Key Performance Indicators (KPIs), Emerging Technologies, Digital Marketing
Build toward a degree
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Canva (Software), Social Media Campaigns, Email Marketing, Content Creation, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours