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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    W

    West Virginia University

    Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues

    Skills you'll gain: Sales Territory Management, Sales Management, Sales, Marketing Budgets, Business Ethics, Sales Strategy, Legal Risk, Forecasting, Budgeting, Performance Analysis, Pareto Chart, Market Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    58 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Statistics for Data Science with Python

    Skills you'll gain: Descriptive Statistics, Statistical Analysis, Data Analysis, Probability Distribution, Statistics, Data Visualization, Statistical Methods, Statistical Hypothesis Testing, Regression Analysis, Probability & Statistics, Scientific Visualization, Data Science, Matplotlib, Exploratory Data Analysis, Probability, Correlation Analysis, Pandas (Python Package), Jupyter

    4.5
    Rating, 4.5 out of 5 stars
    ·
    451 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    SQL Joins

    Skills you'll gain: MySQL, SQL, Relational Databases, Data Analysis, Computer Programming, Computer Science

    4.5
    Rating, 4.5 out of 5 stars
    ·
    180 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Statistics for Genomic Data Science

    Skills you'll gain: Biostatistics, Bioinformatics, Exploratory Data Analysis, Statistical Analysis, Statistical Methods, Statistical Hypothesis Testing, Statistical Modeling, Statistics, R Programming, Probability & Statistics, Data Analysis, Statistical Inference, Regression Analysis, Data Pipelines, Data Transformation, Data Processing

    4.2
    Rating, 4.2 out of 5 stars
    ·
    378 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    Duke University

    مقاييس الأعمال للشركات التي تعتمد على البيانات

    Skills you'll gain: Business Metrics, Analytics, Digital Transformation, Business Analytics, Business Intelligence, Big Data, Business Analysis, Data Analysis, Performance Metric, Key Performance Indicators (KPIs), E-Commerce, Financial Services, Case Studies, Cash Flows

    4.7
    Rating, 4.7 out of 5 stars
    ·
    77 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Recommender Systems: Evaluation and Metrics

    Skills you'll gain: Performance Metric, Performance Measurement, Benchmarking, Usability Testing, A/B Testing, User Feedback, Analysis, Data-Driven Decision-Making, Predictive Analytics, Diversity and Inclusion

    4.4
    Rating, 4.4 out of 5 stars
    ·
    235 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Automated Report Generation with Generative AI

    Skills you'll gain: Report Writing, Digital Transformation, AI Personalization, Automation, Generative AI, Business Reporting, Business Process Automation, Operational Efficiency, Artificial Intelligence, Data Collection, Data Analysis

    4.1
    Rating, 4.1 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Data Cleaning & Processing with Copilot in Excel

    Skills you'll gain: Data Cleansing, Prompt Engineering, Data Processing, Microsoft Excel, Data Manipulation, Microsoft Copilot, Data Wrangling, Data Quality, Data Transformation, Data Integrity, Data Validation, Excel Formulas, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    ADP Entry-Level Compensation and Benefits Analyst

    Skills you'll gain: Compensation Analysis, Compensation Management, Compensation Strategy, Job Evaluation, Benefits Administration, Data Collection, Compensation and Benefits, Data Visualization, Job Analysis, Data-Driven Decision-Making, Project Management, Data Analysis, Microsoft Excel, Google Sheets, Human Resource Policies, Regulatory Compliance, Labor Compliance, Law, Regulation, and Compliance, Payroll, Program Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    100 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    The Power of Storytelling: How to Visualize Data in the Cloud

    Skills you'll gain: Data Storytelling, Data Visualization, Data Presentation, Data Visualization Software, Dashboard, Looker (Software), Data Modeling, Data Access, Business Analytics, UI/UX Strategy, Data Analysis, Data Governance, Performance Tuning, Cloud Services, Self Service Technologies, Version Control

    4.4
    Rating, 4.4 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U
    S

    Multiple educators

    Transformative Leadership in the Circular Economy

    Skills you'll gain: Sustainable Business, Sustainable Development, Organizational Leadership, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Systems Thinking, Brand Marketing, Change Management, Strategic Leadership, Professional Development, Waste Minimization, Packaging and Labeling, Environment and Resource Management, Business Leadership, Regulatory Compliance, Engineering Management, Market Opportunities, Key Performance Indicators (KPIs), Emerging Technologies, Digital Marketing

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Sell a product or a service with Canva

    Skills you'll gain: Canva (Software), Social Media Campaigns, Email Marketing, Content Creation, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues: West Virginia University
  • Statistics for Data Science with Python: IBM
  • SQL Joins : Coursera
  • Statistics for Genomic Data Science: Johns Hopkins University
  • مقاييس الأعمال للشركات التي تعتمد على البيانات: Duke University
  • Recommender Systems: Evaluation and Metrics: University of Minnesota
  • Automated Report Generation with Generative AI: Coursera
  • Data Cleaning & Processing with Copilot in Excel : Microsoft
  • ADP Entry-Level Compensation and Benefits Analyst: Automatic Data Processing, Inc. (ADP)
  • The Power of Storytelling: How to Visualize Data in the Cloud: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
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Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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