Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Social Media Marketing, Market Research
Beginner · Course · 1 - 3 Months

Skills you'll gain: User Experience, User Experience Design, UI/UX Research, Usability Testing, User Research, UI/UX Strategy, A/B Testing, Design Research, Prioritization, Data Literacy, Usability, Product Improvement, Process Design, Business Priorities, Kanban Principles, Product Testing, Business Research, Creative Design, Statistical Hypothesis Testing, Business Strategy
Intermediate · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Marketing Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, A/B Testing, Web Analytics and SEO, Digital Marketing, Customer experience improvement, Performance Metric, Performance Measurement, Marketing Strategies, Mobile Security, Process Optimization, Marketing, Web Applications, Sales
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Collaborative Software, Brainstorming, Innovation, Design Thinking, Ideation, New Product Development, Product Development, Collaboration, Analysis, Project Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, MarTech, Predictive Analytics, Advanced Analytics, Predictive Modeling, Analytics, Marketing, Marketing Strategies, Customer Analysis, Digital Advertising, Marketing Channel, Data Analysis, Natural Language Processing, Automation, Data Ethics, Business Ethics, Video Production, Machine Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Strategies, Digital Marketing, Competitive Analysis, Marketing Effectiveness, Marketing Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Mobile Banking, Analysis
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Network Analysis, Social Network Analysis, Marketing Analytics, Unstructured Data, Semantic Web, Statistical Methods, Text Mining, Data Structures, JSON, Natural Language Processing, Data Visualization Software, Python Programming
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Backlogs, Product Strategy, Agile Product Development, Stakeholder Management, Business Modeling, Forecasting, Product Planning, Release Management, Product Roadmaps, Product Management, Agile Methodology, Sprint Planning, User Story, Customer Advocacy, Agile Project Management, Delegation Skills, Prioritization, Contract Management, Business Metrics
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Target Audience, Campaign Management, Data-Driven Decision-Making, Marketing Effectiveness, Performance marketing, Data Validation, Real Time Data, Customer Insights, Trend Analysis, Data Quality, Anomaly Detection, Benchmarking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Architecture, Data Infrastructure, Distributed Computing, Data Modeling, Scalability, Data Management, Data Strategy, Microservices, Solution Architecture, Data Governance, Software Architecture, Semantic Web, Data Integration, Information Architecture, CI/CD, Software Design, Maintainability, Enterprise Architecture, Data Analysis, Generative AI
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Marketing Analytics, Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Social Media Strategy, Digital Advertising, Advertising Campaigns, Social Media, Data Analysis, Data Presentation, Marketing, Digital Marketing, Facebook, A/B Testing, Key Performance Indicators (KPIs), Return On Investment, Presentations, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media, Social Media Content, Social Media Marketing, Graphic Design, Marketing Materials, Content Creation, Marketing, Branding
Beginner · Guided Project · Less Than 2 Hours