Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.

Duke University
Skills you'll gain: Business Analytics, Business Metrics, Analytics, Business Process Improvement, Business Intelligence, Business Process, Tableau Software, Business Analysis, Data Analysis, Key Performance Indicators (KPIs), Web Analytics, Data-Driven Decision-Making, Digital Transformation, E-Commerce, Financial Services, SQL, Decision Making
Mixed · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization, Data Visualization Software, Statistical Visualization, Big Data, Microsoft Excel, IBM Cognos Analytics, Data Analysis, Statistical Analysis, Apache Hadoop, Analytical Skills, Excel Formulas, Looker (Software), Scatter Plots, Tree Maps, Spreadsheet Software, Dashboard, Data Cleansing
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Cloud Computing, Information Technology, Cybersecurity, Linear Algebra, Critical Thinking, Simulations
Beginner · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Data Preprocessing, Business Intelligence, Data Quality, Business Process Automation, Data Analysis, Business Ethics, Business Analytics, Emerging Technologies, Artificial Neural Networks, Machine Learning, Deep Learning, Data Science, Python Programming, Predictive Modeling, Unsupervised Learning
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Marketing, Target Audience, Social Media Strategy, Social Media, Persona Development, Smart Goals, Key Performance Indicators (KPIs), Social Media Management, Digital Media Strategy, Marketing, Marketing Strategies, Facebook, Marketing Channel, Instagram, Digital Marketing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Dashboard, SQL, Descriptive Statistics, Jupyter, Statistical Analysis, Data Analysis, Probability Distribution, Pandas (Python Package), Data Presentation, Statistics, Data Visualization, Statistical Methods, Relational Databases, Stored Procedure, Data Import/Export, Data Science, Programming Principles, Computer Programming Tools, Web Scraping, Python Programming
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, ChatGPT, Prompt Patterns, Data Synthesis, Microsoft Excel, LLM Application, Productivity, Infographics, OpenAI, Document Management, AI Enablement, Data Analysis, SQL, Generative AI, Artificial Intelligence, Data Visualization, Data Cleansing, Databases
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Revenue Recognition, Data Visualization, Data Literacy, Accrual Accounting, Infographics, Cash Flows, Accounting, Data Collection, Data Quality, Business Analytics, Financial Statements, Financial Accounting, Business Analysis, Big Data, Analytics, Asset Management, Data Analysis, Intellectual Property, Network Model
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Research, Competitive Intelligence, Digital Marketing, Content Creation, Content Performance Analysis, Data-Driven Decision-Making, Web Content, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics
Intermediate · Specialization · 1 - 3 Months
Duke University
Skills you'll gain: File I/O, Java Programming, Software Design, Debugging, Software Engineering, Javascript, Computer Programming, Event-Driven Programming, Encryption, Algorithms, Image Analysis, AI Personalization, Program Development, Data Processing, Statistical Analysis, Data Import/Export, Predictive Modeling, Integrated Development Environments, Data Analysis, Cascading Style Sheets (CSS)
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Responsible AI, Generative AI, Natural Language Processing, Robotics, Business Logic, Risk Mitigation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Data Presentation, Marketing, Analytics, Performance marketing, Web Analytics
Intermediate · Specialization · 3 - 6 Months