Google Ads courses can help you learn keyword research, ad creation, campaign management, and performance analysis. You can build skills in budget allocation, audience targeting, and A/B testing to optimize your advertising efforts. Many courses introduce tools like Google Ads Editor and Google Analytics, that support tracking campaign success and understanding user behavior.

Coursera
Skills you'll gain: Google Analytics, Web Analytics, Data-Driven Marketing, Marketing Effectiveness, Conversion Funnel Analysis, Marketing Analytics, Looker (Software), Content Performance Analysis, Data Visualization, Marketing Automation, Digital Marketing Tools, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)
Intermediate · Specialization · 3 - 6 Months

University of Colorado System
Skills you'll gain: Data Manipulation, Informatics, Clinical Informatics, Data Science, Health Informatics, Clinical Data Management, Classification Algorithms, Analytics, Model Evaluation, Data Validation, Performance Testing
★ 4.5 (40) · Intermediate · Course · 1 - 3 Months

LearnKartS
Skills you'll gain: Site Reliability Engineering, Infrastructure as Code (IaC), Google Cloud Platform, Dataflow, Application Deployment, Cloud Computing Architecture, Identity and Access Management, Cloud Infrastructure, Google App Engine, Kubernetes, Cloud Solutions, Cloud Services, Cloud Computing, Cloud Storage, Cloud Management, CI/CD, Cloud Security, Network Monitoring, Big Data, Load Balancing
★ 4.8 (16) · Intermediate · Specialization · 1 - 3 Months

Google Cloud
Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Generative Model Architectures, AI Product Strategy, Google Cloud Platform, AI Workflows, Artificial Intelligence
★ 4.7 (42) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction
Intermediate · Specialization · 3 - 6 Months

DeepLearning.AI
Skills you'll gain: Responsible AI, LLM Application, Large Language Modeling, Google Cloud Platform, Model Training, MLOps (Machine Learning Operations), Fine-tuning, Model Evaluation, Version Control, Supervised Learning
★ 3.9 (36) · Beginner · Project · Less Than 2 Hours

Skills you'll gain: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Content Optimization, Web Content, Web Analytics and SEO, Search Engine Marketing, Blogs, Writing and Editing, Writing, Content Marketing, Editing, Driving engagement
★ 4.6 (7) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Gemini, AI Workflows, AI Orchestration, Agentic Workflows, Prompt Patterns, Large Language Modeling, AI Integrations, Organizational Change, Change Management
★ 4.9 (59) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Apache Spark, Managed Services, Google Cloud Platform, Big Data, Apache Hadoop
★ 4 (11) · Beginner · Project · Less Than 2 Hours

Skills you'll gain: Operational Databases, Database Administration, Database Management, Relational Databases, Query Languages, Data Access, Database Design, Google Cloud Platform, Data Import/Export, Data Management
★ 4.7 (14) · Beginner · Project · Less Than 2 Hours

Skills you'll gain: Application Deployment, Kubernetes, Cloud Applications, Cloud Deployment, Operational Databases, Google Cloud Platform, Cloud Management, Database Application, Databases, Cloud-Native Computing, Containerization, Data Access, PostgreSQL, SQL
★ 5 (13) · Beginner · Project · Less Than 2 Hours

Skills you'll gain: Keyword Research, Content Optimization, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Content Performance Analysis
★ 4.4 (89) · Intermediate · Guided Project · Less Than 2 Hours