Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Vanderbilt University
Skills you'll gain: Prompt Engineering, Image Analysis, Data Visualization Software, Matlab, Algorithms, Machine Learning Methods, User Interface (UI), Applied Machine Learning, ChatGPT, Scatter Plots, Object Oriented Programming (OOP), Dimensionality Reduction, Classification And Regression Tree (CART), Computer Programming, Histogram, AI Personalization, Data Processing, Data Analysis, Programming Principles, Debugging
Beginner · Specialization · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Social Media, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Social Media Content, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Analytics, Key Performance Indicators (KPIs), Social Network Analysis, Facebook
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: ChatGPT, Microsoft Excel, Excel Formulas, Data Cleansing, Text Mining, Data Manipulation, Data Analysis Software, Unstructured Data, Generative AI, Prompt Engineering, Business Analytics, Data Management
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: System Monitoring, Network Monitoring, Event Monitoring, System Configuration, Incident Management, Linux Servers, Virtualization, Virtual Machines, TCP/IP, Servers, Security Controls, Apache, Windows Servers, Software Installation, MySQL
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: LangChain, LLM Application, Prompt Engineering, Large Language Modeling, Application Programming Interface (API), Application Deployment, LangGraph, Cloud-Based Integration, OpenAI, Containerization, CI/CD, Cloud API, Data Integration, Continuous Deployment, Postman API Platform, Artificial Intelligence, Continuous Integration, Amazon Web Services, Authentications, Performance Analysis
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Search Engine Optimization, Target Audience, Web Analytics and SEO, Keyword Research, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Digital Marketing, Analysis, Auditing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Spreadsheet Software, Data Validation, Data Analysis Software, Data Analysis, Statistical Analysis, Financial Analysis, Data Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Campaign Management, LinkedIn, Social Media Campaigns, Advertising Campaigns, Digital Advertising, Online Advertising, Paid media, Lead Generation, Billing, Bidding, Advertising, Business Marketing, Account Management, Target Audience, Budgeting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: CI/CD, Open Web Application Security Project (OWASP), Continuous Integration, Istio, Agile Software Development, Application Deployment, Test Driven Development (TDD), Kubernetes, Gherkin (Scripting Language), Jenkins, Code Coverage, OpenShift, Cloud Applications, Agile Methodology, Behavior-Driven Development, Serverless Computing, DevOps, Secure Coding, Grafana, System Monitoring
Build toward a degree
Intermediate · Professional Certificate · 3 - 6 Months

AI Business School
Skills you'll gain: Generative AI, Responsible AI, Business Risk Management, Marketing, Marketing Automation, AI Personalization, Artificial Intelligence, ChatGPT, MarTech, Digital Transformation, Automation
Beginner · Course · 1 - 4 Weeks

University at Buffalo
Skills you'll gain: Personal protective equipment, Electrical Substation, Electrical Power, Electric Power Systems, Electrical Systems, Environmental Regulations, Energy and Utilities, Basic Electrical Systems, Oil and Gas, Safety Training, Electrical Equipment, Occupational Safety and Health Administration (OSHA), Hazard Analysis, Workforce Development, Billing, Sustainable Development, Safety Standards, Sustainable Technologies, Supply Chain, Regulatory Affairs
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Test Tools, Browser Compatibility, Software Testing, Test Automation, Selenium (Software), Web Development Tools, CI/CD, Mobile Development Tools, Cloud Platforms, GitLab, Quality Assurance, UI Components, User Interface (UI)
Beginner · Course · 1 - 4 Weeks