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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SkillUp

    The Product Owner Profession:  Unleashing the Power of Scrum

    Skills you'll gain: Agile Product Development, Sprint Planning, Product Management, Product Roadmaps, Agile Methodology, Agile Project Management, User Story, Product Strategy, Sprint Retrospectives, Backlogs, Project Management, Stakeholder Communications, Stakeholder Engagement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    149 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Email Marketing

    Skills you'll gain: Email Marketing, Target Audience, Lead Generation, Marketing Automation, Newsletters, Campaign Management, Driving engagement, Direct Marketing, Promotional Strategies, Digital Marketing, Content Marketing, Customer Relationship Management (CRM) Software, Customer Engagement, Sales, Automation, Law, Regulation, and Compliance

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    Artificial Intelligence in Marketing

    Skills you'll gain: Marketing Strategies, Digital Transformation, AI Enablement, Marketing, Marketing Analytics, Data-Driven Decision-Making, Machine Learning Algorithms, Artificial Intelligence, Digital Marketing, Business Strategy, Case Studies, Competitive Analysis, Network Analysis, Customer experience improvement, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    350 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Simplilearn

    B2B Marketing

    Skills you'll gain: Business Marketing, B2B Sales, Lead Generation, Marketing Strategies, Marketing Effectiveness, Target Market, Account Management, Email Marketing, Strategic Marketing, Content Marketing, Marketing Channel, Pay Per Click Advertising, Sales Development, LinkedIn, Marketing Analytics, Content Creation, Advertising

    3.5
    Rating, 3.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Simplilearn

    Affiliate Marketing Course

    Skills you'll gain: Email Marketing, Performance marketing, Content Marketing, Social Media, Web Analytics, Blogs, Marketing Analytics, Market Opportunities

    4
    Rating, 4 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Digital Marketing

    Skills you'll gain: Responsible AI, Prompt Engineering, Prompt Patterns, Generative AI, Digital Advertising, Email Marketing, ChatGPT, Data Ethics, Digital Marketing, Search Engine Optimization, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Web Analytics and SEO, Search Engine Marketing, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I
    S

    Multiple educators

    Generative AI for Growth Marketing

    Skills you'll gain: Prompt Patterns, AI Enablement, Personalized Service, Data Ethics, Customer experience improvement, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Customer Advocacy, Large Language Modeling, Responsible AI, Content Creation, Machine Learning, Image Analysis, Context Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Engineering and Product Design Processes

    Skills you'll gain: Engineering Design Process, Engineering Drawings, Prototyping, Product Design, Product Development, Hardware Design, Research and Design, Design Specifications, Ideation, User Feedback

    4.6
    Rating, 4.6 out of 5 stars
    ·
    84 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Think Outside the Inbox: Email Marketing

    Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Social Media Marketing

    Skills you'll gain: Marketing Budgets, Blogs, Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Social Media Content, Marketing, Target Audience, Digital Transformation, Analytics, Digital Marketing, ChatGPT

    4.6
    Rating, 4.6 out of 5 stars
    ·
    5.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    R

    Rutgers the State University of New Jersey

    Influencer Marketing Strategy

    Skills you'll gain: Social Media Strategy, Content Marketing, Social Media, Marketing Effectiveness, Marketing Strategies, Campaign Management, Return On Investment, Key Performance Indicators (KPIs), Brand Awareness, Influencing, Customer Engagement, Marketing Analytics, Presentations, Target Audience

    4.3
    Rating, 4.3 out of 5 stars
    ·
    195 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Marketing Digital

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • The Product Owner Profession:  Unleashing the Power of Scrum: SkillUp
  • Email Marketing: Simplilearn
  • Artificial Intelligence in Marketing: University of Virginia
  • B2B Marketing: Simplilearn
  • Affiliate Marketing Course: Simplilearn
  • Generative AI for Digital Marketing: IBM
  • Generative AI for Growth Marketing: IBM
  • Engineering and Product Design Processes: Arizona State University
  • Think Outside the Inbox: Email Marketing: Google
  • Social Media Marketing: Northwestern University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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