Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Minnesota
Skills you'll gain: AI Personalization, Model Evaluation, Machine Learning Algorithms, Taxonomy, Business Metrics, Applied Machine Learning, Machine Learning, Dimensionality Reduction, Performance Metric, Spreadsheet Software, Data Collection, Performance Measurement, Benchmarking, Usability Testing, Data Validation, Exploratory Data Analysis, A/B Testing, Analysis, Predictive Analytics, Predictive Modeling
Intermediate · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Model Deployment, Google Cloud Platform, Tensorflow, Natural Language Processing, MLOps (Machine Learning Operations), Convolutional Neural Networks, Deep Learning, Computer Vision, Image Analysis, Systems Architecture, Reinforcement Learning, Applied Machine Learning, Transfer Learning, Recurrent Neural Networks (RNNs), Cloud Deployment, Embeddings, Big Data, Pandas (Python Package), Artificial Intelligence and Machine Learning (AI/ML), Machine Learning
Advanced · Specialization · 3 - 6 Months

Tableau Learning Partner
Skills you'll gain: Exploratory Data Analysis, Tableau Software, Data Preprocessing, Data Analysis, Descriptive Statistics, Predictive Analytics, Box Plots, Statistical Analysis, Scatter Plots, Data Visualization Software, Trend Analysis, Analytics, Histogram, Business Analytics, Data Manipulation, Regression Analysis, Correlation Analysis
Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Network Analysis, Social Network Analysis, Graph Theory, Data Analysis, Pandas (Python Package), Predictive Analytics, Unsupervised Learning, Matplotlib, Python Programming, Probability Distribution, Algorithms
Intermediate · Course · 1 - 4 Weeks

Universidad Nacional Autónoma de México
Skills you'll gain: Business Planning, ISO 9000 Series, Strategic Marketing, Quality Management Systems, Marketing Planning, Marketing, Organizational Strategy, Governance, Financial Statements, Stakeholder Analysis, Financial Analysis, Corporate Strategy, Marketing Strategies, Operations Management, Organizational Structure, Working Capital, Market Research, Financial Data, Business Strategies, Market Analysis
Beginner · Specialization · 3 - 6 Months

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Payroll Tax, Payroll, Payroll Administration, Payroll Processing, Payroll Reporting, Payroll Systems, Tax Compliance, Tax Management, Labor Compliance, Data Entry, Compensation Management, Human Resource Strategy, Non-Profit Accounting, Benefits Administration, Income Tax, Labor Law, Specialized Accounting, Reconciliation, Workforce Management, Data Analysis
Beginner · Professional Certificate · 3 - 6 Months

Indian School of Business
Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Trading, Balance Sheet, Securities Trading, Income Statement, Financial Analysis, Market Liquidity, Financial Market, Market Dynamics, Market Analysis, Order Management, Risk Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Active Listening, Internal Communications, Proposal Writing, Negotiation, AI Personalization, Stakeholder Engagement, Business Communication, Business Writing, Contract Negotiation, Workplace inclusivity, Influencing, Emotional Intelligence, Stakeholder Communications, Interpersonal Communications, Communication, Communication Planning, Customer Engagement, Communication Strategies, Leadership and Management, Leadership Development
Intermediate · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Media Strategy, Social Media Strategy, Social Media, Marketing Channel, Video Production, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Data Analysis Expressions (DAX), Data Modeling, Star Schema, Power BI, Database Design, Data Warehousing, Business Intelligence, Data Analysis, Time Series Analysis and Forecasting, Performance Tuning, Data Visualization
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Business Strategy, Organizational Strategy, Strategic Thinking, Corporate Strategy, Business Modeling, Competitive Analysis, Value Propositions, Market Analysis, Innovation, Case Studies
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Dashboard, Pivot Tables And Charts, Data Analysis, Data Presentation, Data Sharing, Data Visualization Software, Business Intelligence, Analytics, Content Management, Data Manipulation
Beginner · Course · 1 - 3 Months