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  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • C

    Coursera

    Building Custom Regional Reports with Google Analytics

    Skills you'll gain: Google Analytics, Ad Hoc Reporting, Marketing Analytics, Email Automation, Data-Driven Decision-Making, Web Analytics, Dashboard, Geospatial Information and Technology, Marketing, Data Analysis, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    274 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    International Supply Chains and Logistics

    Skills you'll gain: Supply Chain Planning, Global Marketing, Logistics Management, Service Level

    4.8
    Rating, 4.8 out of 5 stars
    ·
    176 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Social Impact Strategy: Tools for Entrepreneurs and Innovators

    Skills you'll gain: Social Impact, Design Thinking, Performance Measurement, Human Centered Design, Sustainable Development, Innovation, Entrepreneurship, Business Modeling, Project Performance, Strategic Thinking, Organizational Structure, Needs Assessment, Growth Strategies, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Social Entrepreneurship

    Skills you'll gain: Social Impact, Growth Strategies, Team Oriented, Marketing Communications, Business Modeling, Business Planning, Sustainable Development, Organizational Structure, Entrepreneurship, Market Opportunities, Communication Strategies, Business Strategy, Strategic Partnership, Community Development, Sustainable Business, Performance Measurement, Fundraising, Entrepreneurial Finance, Needs Assessment, Team Building

    4.6
    Rating, 4.6 out of 5 stars
    ·
    408 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Business Analytics for Decision Making

    Skills you'll gain: Business Analytics, Risk Analysis, Decision Making, Predictive Analytics, Simulation and Simulation Software, Business Modeling, Data Analysis, Process Optimization, Market Analysis, Unsupervised Learning, Microsoft Excel, Exploratory Data Analysis, Probability Distribution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Generative AI for Marketers

    Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Content Creation, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Ideation, Marketing Effectiveness, AI Personalization, Social Media Content, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Science Foundations: Statistical Inference

    Skills you'll gain: Statistical Hypothesis Testing, Probability & Statistics, Probability, Statistical Inference, Probability Distribution, Statistical Methods, Statistics, Bayesian Statistics, Applied Mathematics, Sampling (Statistics), Statistical Analysis, Data Analysis, Statistical Modeling, Data Ethics, Descriptive Statistics, Theoretical Computer Science, Data Science, Quantitative Research, Correlation Analysis

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    348 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Demand management: Breaking down today’s commercial silos

    Skills you'll gain: Revenue Management, Hospitality Management, Digital Marketing, Data-Driven Decision-Making, Demand Generation, Hotel Operations, Asset Management, Marketing, Customer Demand Planning, Forecasting, Business Valuation, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    371 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Introduction to Tableau

    Skills you'll gain: Tableau Software, Interactive Data Visualization, Data Visualization Software, Dashboard, Business Analytics, Business Intelligence, Data Preprocessing, Data Integration, Data Cleansing, Data Manipulation, Performance Tuning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    306 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Investigación de mercados y comportamiento del consumidor

    Skills you'll gain: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Market Data, Target Market, Experimentation, Decision Making, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    746 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    The Materiality of ESG Factors

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Risk Analysis, Risk Management, Case Studies, Stakeholder Engagement, Business Risk Management, Stakeholder Management, Corporate Sustainability, Governance, Investment Management, Portfolio Management, Diversity and Inclusion, Corporate Strategy, Waste Minimization, Sustainable Business, Investments, Portfolio Risk, Climate Change Adaptation, Equities, Finance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics: Communicating with Data

    Skills you'll gain: Data Storytelling, Data Visualization, Data Literacy, Infographics, Data Collection, Data Quality, Business Analytics, Data Visualization Software, Data-Driven Decision-Making, Analytics, Data Analysis, Communication, Digital Marketing, Health Care

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    648 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Building Custom Regional Reports with Google Analytics: Coursera
  • International Supply Chains and Logistics: University of Colorado Boulder
  • Social Impact Strategy: Tools for Entrepreneurs and Innovators: University of Pennsylvania
  • Social Entrepreneurship: Copenhagen Business School
  • Business Analytics for Decision Making: University of Colorado Boulder
  • Generative AI for Marketers: Microsoft
  • Data Science Foundations: Statistical Inference: University of Colorado Boulder
  • Demand management: Breaking down today’s commercial silos: ESSEC Business School
  • Introduction to Tableau: Tableau Learning Partner
  • Investigación de mercados y comportamiento del consumidor: IE Business School

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