IE Business School
Investigación de mercados y comportamiento del consumidor
IE Business School

Investigación de mercados y comportamiento del consumidor

This course is part of Estrategia de marketing Specialization

Taught in Spanish

Shameek Sinha

Instructor: Shameek Sinha

21,815 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.5

(693 reviews)

|

94%

Beginner level
No prior experience required
6 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.5

(693 reviews)

|

94%

Beginner level
No prior experience required
6 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Los alumnos aprenderán los fundamentos del comportamiento de los consumidores y el proceso de toma de decisiones de los consumidores y cómo utilizar esta información para formular estrategias y tácticas de marketing eficaces.

What's included

7 videos2 readings1 quiz

El módulo 2 le guiará a través del proceso de toma de decisiones de los consumidores. Aquí explorará cómo un comprador potencial estudia un producto, cómo toma su decisión de compra y cuál es su evaluación después de la compra. También aprenderá la diferencia entre mercados de consumo y mercados de empresas.

What's included

9 videos1 reading1 quiz

En la segunda mitad de este curso, explorará el mundo de los estudios de mercado. En el Módulo 3, el profesor Sinha explicará la importancia del estudio de mercado y cómo recopilar datos. Después, profundizará en los distintos tipos de estudio y diseño experimentales.

What's included

11 videos1 quiz

En el último Módulo de este curso, aprenderá con mayor detalle los distintos tipos de datos recopilados durante el proceso de estudio de mercado y cómo evaluarlos. También se explicará la importancia de una encuesta eficaz y cómo crearla. En la segunda mitad del curso, explorará el mundo de los estudios de mercado.

What's included

15 videos1 reading1 quiz

Instructor

Instructor ratings
4.5 (158 ratings)
Shameek Sinha
IE Business School
4 Courses151,061 learners

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