IE Business School
Investigación de mercados y comportamiento del consumidor
IE Business School

Investigación de mercados y comportamiento del consumidor

Shameek Sinha

Instructor: Shameek Sinha

22,259 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.5

(695 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 6 hours
Learn at your own pace
94%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.5

(695 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 6 hours
Learn at your own pace
94%
Most learners liked this course

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 quizzes

Taught in Spanish

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

Los alumnos aprenderán los fundamentos del comportamiento de los consumidores y el proceso de toma de decisiones de los consumidores y cómo utilizar esta información para formular estrategias y tácticas de marketing eficaces.

What's included

7 videos2 readings1 quiz

El módulo 2 le guiará a través del proceso de toma de decisiones de los consumidores. Aquí explorará cómo un comprador potencial estudia un producto, cómo toma su decisión de compra y cuál es su evaluación después de la compra. También aprenderá la diferencia entre mercados de consumo y mercados de empresas.

What's included

9 videos1 reading1 quiz

En la segunda mitad de este curso, explorará el mundo de los estudios de mercado. En el Módulo 3, el profesor Sinha explicará la importancia del estudio de mercado y cómo recopilar datos. Después, profundizará en los distintos tipos de estudio y diseño experimentales.

What's included

11 videos1 quiz

En el último Módulo de este curso, aprenderá con mayor detalle los distintos tipos de datos recopilados durante el proceso de estudio de mercado y cómo evaluarlos. También se explicará la importancia de una encuesta eficaz y cómo crearla. En la segunda mitad del curso, explorará el mundo de los estudios de mercado.

What's included

15 videos1 reading1 quiz

Instructor

Instructor ratings
4.5 (159 ratings)
Shameek Sinha
IE Business School
4 Courses155,916 learners

Offered by

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 695

4.5

695 reviews

  • 5 stars

    62.80%

  • 4 stars

    25.89%

  • 3 stars

    7.72%

  • 2 stars

    2.14%

  • 1 star

    1.43%

FG
4

Reviewed on Oct 18, 2020

KB
5

Reviewed on Dec 28, 2020

PB
4

Reviewed on Aug 18, 2018

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions