Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Google Cloud
Skills you'll gain: Looker (Software), Responsible AI, Data Lakes, Data Storytelling, Data Governance, Google Gemini, Data Visualization, Data Architecture, Data Pipelines, Data Visualization Software, Dashboard, Data Management, Cloud Infrastructure, Generative AI, SQL, Data Cleansing, Gemini, Cloud Storage, Identity and Access Management, Data Literacy
Beginner · Professional Certificate · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Business Strategy, Organizational Strategy, Strategic Thinking, Corporate Strategy, Business Modeling, Competitive Analysis, Value Propositions, Market Analysis, Innovation, Case Studies
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Debugging, Software Testing, Program Development, Pseudocode, Simulations, Computer Programming, Algorithms, C (Programming Language), Command-Line Interface
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Interviewing Skills, Negotiation, Telephone Skills, Presentations, Marketing Planning, Oral Expression, Concision, Public Speaking, Professional Development, Applicant Tracking Systems, English Language, Verbal Communication Skills, Persuasive Communication, Strategic Marketing, Business Writing, Cultural Responsiveness, Recruitment, Adaptability, Communication, Writing
Intermediate · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Health Care Administration, Community Health, Financial Statements, Mergers & Acquisitions, Financial Accounting, Public Health, Financial Statement Analysis, Human Resources Management and Planning, Strategic Decision-Making, Financial Analysis, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Return On Investment, Balance Sheet, Business Valuation, Accounting, Strategic Planning, Marketing
Beginner · Specialization · 1 - 3 Months

Google Cloud
Skills you'll gain: MLOps (Machine Learning Operations), Kubernetes, Model Deployment, Google Cloud Platform, CI/CD, AI Workflows, Docker (Software), Containerization, Cloud Deployment, Devops Tools, Tensorflow
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Public Relations, Marketing and Public Relations, Corporate Communications, Media Relations, Corporate Sustainability, Business Ethics, Persuasive Communication, Branding, Professional Networking, Research, Stakeholder Engagement
Beginner · Course · 1 - 3 Months

École Polytechnique Fédérale de Lausanne
Skills you'll gain: Digital Signal Processing, Electrical Engineering, Communication Systems, Programming Principles, Electronics, Telecommunications, Algorithms, Linear Algebra, Time Series Analysis and Forecasting, Mathematical Modeling
Intermediate · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Media Strategy, Content Marketing, Marketing Strategies, Campaign Management, Plan Execution, Content Creation, Marketing, Customer Engagement, Communication Strategies, Goal Setting
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Value Propositions, Technology Strategies, Innovation, Strategic Thinking, Business Modeling, Technical Management, Strategic Leadership, Business Strategy, Product Lifecycle Management, Product Development, Product Strategy, Competitive Analysis, Customer Insights, Creativity
Beginner · Course · 1 - 4 Weeks

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Payroll, Payroll Administration, Payroll Processing, Payroll Reporting, Compensation Management, Human Resource Strategy, Customer Service, Compliance Management
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Advertising, Media and Communications, Vocabulary, Literacy, Learning Strategies, Online Advertising, Journalism, Cultural Diversity, English Language, Facebook, Grammar
Mixed · Course · 1 - 3 Months