Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Illinois Urbana-Champaign
Skills you'll gain: Strategic Decision-Making, Team Management, Technology Strategies, Strategic Thinking, Business Modeling, Innovation, Product Lifecycle Management, Business Strategy, New Product Development, Intellectual Property, Value Propositions, Competitive Analysis, Market Dynamics, Case Studies, Creativity
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Product Development, New Product Development, Wireframing, Product Design, User Experience Design, Prototyping, Persona (User Experience), Design Thinking, Conceptual Design, Human Centered Design, Product Testing, Project Management, Product Management, Agile Methodology
Beginner · Course · 1 - 3 Months

Skills you'll gain: SAS (Software), Predictive Modeling, Predictive Analytics, Statistical Hypothesis Testing, Statistical Analysis, Correlation Analysis, Statistical Modeling, Regression Analysis, Exploratory Data Analysis, Statistical Methods, Probability & Statistics, Big Data, Plot (Graphics), Data Analysis, Data Literacy, Data Analysis Software, Advanced Analytics, Feature Engineering, Performance Analysis, Performance Measurement
Intermediate · Professional Certificate · 3 - 6 Months

Erasmus University Rotterdam
Skills you'll gain: Consumer Behaviour, Market Dynamics, Financial Market, Economics, Market Analysis, Tax, Economics, Policy, and Social Studies, Public Policies, Environmental Issue, Socioeconomics, Sustainable Development, Supply And Demand, Behavioral Economics, Decision Making
Beginner · Course · 1 - 3 Months

Queen Mary University of London
Skills you'll gain: Qualitative Research, Research Methodologies, Surveys, Science and Research, Data Collection, Focus Group, Research, Market Research, Research Design, Sample Size Determination, Interviewing Skills, Probability & Statistics, Case Studies
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: AI Personalization, Machine Learning Algorithms, Taxonomy, Applied Machine Learning, Machine Learning, Dimensionality Reduction, Performance Metric, Spreadsheet Software, Performance Measurement, Benchmarking, Usability Testing, Exploratory Data Analysis, A/B Testing, Analysis, User Feedback, Algorithms, System Design and Implementation, Solution Design, Data-Driven Decision-Making, Predictive Modeling
Intermediate · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Social Media Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Promotional Strategies, Marketing Effectiveness, Integrated Marketing Communications, Communication Strategies, Owned Media, Marketing, Public Relations, Business Communication
Beginner · Course · 1 - 4 Weeks

SkillUp
Skills you'll gain: Data Storytelling, Dashboard, Power BI, Data Visualization, Interactive Data Visualization, Analytics, Data Analysis, Data Modeling, Data Visualization Software, Data Analysis Expressions (DAX), Star Schema, Data Cleansing, Data Transformation, Data Import/Export, Data Security
Beginner · Course · 1 - 4 Weeks

Technion - Israel Institute of Technology
Skills you'll gain: Ideation, Innovation, Business Planning, Brainstorming, Creative Problem-Solving, Creative Thinking, Value Propositions, Creativity, Entrepreneurship, Team Building, Operations Management, Resourcefulness, Thought Leadership, Problem Solving, Visionary, Business Strategy, Strategic Thinking, Initiative and Leadership, Market Research, Financial Statement Analysis
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Data Structures, Algorithms, Theoretical Computer Science, Programming Principles, Computational Thinking, Data Science, Analysis, Big Data, Probability & Statistics, Python Programming
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Data Storytelling, Data Presentation, Exploratory Data Analysis, Graphic and Visual Design, Design Elements And Principles, Data Analysis, Color Theory, Data Ethics, User Centered Design, Human Factors
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: R Programming, R (Software), Statistical Analysis, Statistical Methods, Statistical Modeling, Data Analysis, Probability & Statistics, Regression Analysis, Research Design, Graph Theory
Intermediate · Course · 1 - 3 Months