Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Queen Mary University of London
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Peer Review, Project Design, Business, Analysis, Business Planning, Marketing Strategy and Techniques, Marketing, Business Analysis, Competitive Analysis, Strategic Thinking, Constructive Feedback, Business Strategy, Accounting, Report Writing, Finance, Financial Accounting
Mixed · Course · 1 - 3 Months

Skills you'll gain: Cascading Style Sheets (CSS), Bootstrap (Front-End Framework), Responsive Web Design, Web Development, Javascript, Scripting, Browser Compatibility, Application Programming Interface (API)
Beginner · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Retention, Loyalty Programs, Customer Success Management, Relationship Management, Target Audience, Marketing Automation, Marketing Strategies, Case Studies, Sales Management, Data-Driven Decision-Making, Business Development, Performance Management, Performance Measurement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Innovation, Product Management, New Product Development, Stakeholder Engagement, Competitive Analysis, Product Planning, Product Strategy, Business Development, Product Lifecycle Management, Market Analysis, Communication, Stakeholder Management, Strategic Communication, Team Building, Leadership
Beginner · Course · 1 - 3 Months

Starweaver
Skills you'll gain: Customer experience strategy (CX), Service Design, Change Management, Social Media Campaigns, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Hospitality Services, Design Thinking, Brand Marketing, Service Management, Customer experience improvement, Digital Marketing, Design, Social Media Management, Prototyping, Content Marketing, Leadership, Search Engine Optimization
Intermediate · Specialization · 1 - 3 Months

Duke University
Skills you'll gain: Advertising, Media and Communications, Advertising Campaigns, Digital Advertising, Culture, Marketing Psychology, Branding, Consumer Behaviour, Business Ethics
Mixed · Course · 1 - 3 Months

Skills you'll gain: HTML and CSS, Version Control, Web Development, GitHub, Web Applications, Front-End Web Development, Full-Stack Web Development, Javascript, Cascading Style Sheets (CSS), User Interface and User Experience (UI/UX) Design, Back-End Web Development
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Applicant Tracking Systems, Business Writing, Concision, Persuasive Communication, Writing, Marketing, Branding, Resourcefulness, Keyword Research
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Public Relations, Marketing and Public Relations, Corporate Communications, Media Relations, Corporate Sustainability, Business Ethics, Persuasive Communication, Branding, Professional Networking, Research, Stakeholder Engagement
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Analysis, Financial Acumen, Finance, Cash Flows, Balance Sheet, Income Statement, Investment Management, Return On Investment, Corporate Finance, Financial Management, Organizational Structure, Business, Business Management, Leadership and Management
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of Geneva
Skills you'll gain: Portfolio Management, Investments, Business Ethics, Wealth Management, Behavioral Economics, Financial Market, Consumer Behaviour, Decision Making, Asset Management, Marketing Psychology, Market Dynamics, Finance, Economics
Mixed · Course · 1 - 4 Weeks