• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    The Role of the Media

    Skills you'll gain: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Verbal Communication Skills, Public Relations, Digital Marketing, Press Releases, Communication, Marketing Communications, Presentations, Non-Verbal Communication, Journalism, Content Creation, Crisis Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Introduction to Secure Networking

    Skills you'll gain: Network Security, Network Protocols, TCP/IP, Cloud Computing, Firewall, Cloud Services, General Networking, Networking Hardware, Network Architecture, OSI Models, Microsoft Azure, Computer Networking, Network Infrastructure, Network Monitoring, Virtualization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    305 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Web Design: Wireframes to Prototypes

    Skills you'll gain: Wireframing, User Interface and User Experience (UI/UX) Design, Mockups, Responsive Web Design, Web Design, User Interface (UI) Design, User Experience Design, Prototyping, Web Language, HTML and CSS, Typography

    4.8
    Rating, 4.8 out of 5 stars
    ·
    899 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Building Digital Media using Graphic Design in PowerPoint

    Skills you'll gain: Animations, Graphic Design, Graphic and Visual Design Software, Digital Design, Content Creation, Multimedia, Photo/Video Production and Technology, Infographics, Video Production, Media Production, Data Import/Export, Data Sharing, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    73 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    G

    Georgia Institute of Technology

    Material Processing

    Skills you'll gain: Materials science, Chemistry, Chemical Engineering, Manufacturing Processes, Mechanical Engineering, Engineering, Structural Analysis, Physical Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Design Your Virtual Classroom with Canva

    Skills you'll gain: Canva (Software), Virtual Environment, Graphical Tools, Design Elements And Principles, Data Sharing, Graphic and Visual Design, Design, Graphic Design, Content Creation, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    F

    Fractal Analytics

    GenAI for Everyone

    Skills you'll gain: Generative AI, ChatGPT, Responsible AI, Artificial Intelligence, AI Personalization, Operational Efficiency, Human Centered Design, Ethical Standards And Conduct, Application Development, Natural Language Processing, Strategic Thinking, Problem Solving, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
    ·
    451 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Edge Impulse

    Introduction to Embedded Machine Learning

    Skills you'll gain: Applied Machine Learning, Embedded Systems, Data Processing, Machine Learning, Artificial Neural Networks, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, Deep Learning, Data Analysis, Feature Engineering, Computer Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    745 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Peking University

    真格—北大在线创业课堂

    Skills you'll gain: Business Planning, Team Building, Business Modeling, Entrepreneurship, Marketing, Entrepreneurial Finance, Fundraising and Crowdsourcing, Marketing Strategies, Business Writing, Business Development, Business Valuation, Proposal Development, Business Strategy, Commercial Laws, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    180 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Customer Personas in Canva

    Skills you'll gain: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Marketing Strategies, Marketing Planning, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    30 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Salesforce Capstone: Organization Integration

    Skills you'll gain: Salesforce, Email Marketing, User Accounts, User Provisioning, Dashboard, Administration, Business Reporting, Collaborative Software, Data Maintenance, Data Cleansing, UI/UX Strategy, Application Deployment, Data Import/Export, Internal Communications, Data Management, Business Administration, Cloud Computing, Data Security, Automation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    Olay

    Cosmetic Formulation Science

    Skills you'll gain: Laboratory Experience, Laboratory Equipment, Laboratory Procedures, Laboratory Testing, Chemistry, Safety Standards, Analytical Chemistry, Safety Assurance, Materials science, Product Testing, Personal protective equipment, Record Keeping, Product Development, Systems Of Measurement, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    119 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing fundamentals

marketing mix fundamentals
social media and digital marketing fundamentals
fundamentals of digital marketing
fundamentals of marketing strategy
marketing fundamentals and strategy case studies
marketing fundamentals mastery: apply, analyze & evaluate
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…155156157…348

In summary, here are 10 of our most popular marketing fundamentals courses

  • The Role of the Media : IESE Business School
  • Introduction to Secure Networking: Microsoft
  • Web Design: Wireframes to Prototypes: California Institute of the Arts
  • Building Digital Media using Graphic Design in PowerPoint: Coursera
  • Material Processing: Georgia Institute of Technology
  • Design Your Virtual Classroom with Canva: Coursera
  • GenAI for Everyone: Fractal Analytics
  • Introduction to Embedded Machine Learning: Edge Impulse
  • 真格—北大在线创业课堂: Peking University
  • Create Customer Personas in Canva: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok