Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skills you'll gain: Target Market, Sales Strategy, Marketing Planning, Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Digital Marketing, Brand Management, Market Opportunities, Market Research, Business Metrics, Customer Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, AI Enablement, Marketing Analytics, Personalized Service, Data Ethics, Customer Engagement, Lead Generation, Customer experience improvement, Customer Insights, Artificial Intelligence and Machine Learning (AI/ML), Customer Retention, Responsible AI, Customer Advocacy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Video Production, Social Media Marketing, Marketing Strategies, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation
Beginner · Guided Project · Less Than 2 Hours
University of Colorado Boulder
Skills you'll gain: Social Media Campaigns, Campaign Management, Advertising Campaigns, Google Ads, Social Media, Social Media Strategy, Social Media Marketing, Digital Advertising, Instagram, Online Advertising, Search Engine Marketing, Pay Per Click Advertising, Facebook, Contextual Advertising, Advertising, Paid media, Content Creation, Press Releases, Target Audience, Content Development and Management
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Logo Design, Style Guides, Marketing Design, Branding, Marketing Materials, Brand Management, Organizational Skills, Marketing, File Management, Graphic Design, Business, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Universidad de Palermo
Skills you'll gain: Canva (Software), No-Code Development, Lead Generation, Content Creation, Gemini, Email Marketing, Make.com, Generative AI, Digital Content, Marketing Strategies, ChatGPT, Digital Marketing, Social Media Management, TikTok, Instagram, Product Design, Artificial Intelligence, Social Media Strategy, Web Design and Development, Mobile Development Tools
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Marketing Design, Graphic Design, Content Creation, Style Guides, Marketing, Branding
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Backlogs, Product Roadmaps, Sprint Planning, Agile Product Development, Product Management, Product Strategy, Product Planning, Product Requirements, User Story, Prioritization, Stakeholder Communications
Intermediate · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: AI Personalization, Fraud detection, Big Data, Credit Risk, Risk Management, Digital Transformation, Customer Insights, Machine Learning, Marketing Analytics, AI Enablement, Data-Driven Decision-Making, Applied Machine Learning, Financial Data, Customer experience improvement, Artificial Intelligence, Analytics, Retail Banking, Data Science
Mixed · Course · 1 - 4 Weeks

Technion - Israel Institute of Technology
Skills you'll gain: New Product Development, Project Risk Management, Product Management, Risk Management, Agile Project Management, Project Management, Innovation, Project Planning, Scheduling, Cost Management, Resource Management, Business Strategy, Simulation and Simulation Software
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Sprint Retrospectives, Agile Product Development, Sprint Planning, Backlogs, Agile Methodology, Product Management, Product Roadmaps, User Story, Portfolio Management, Continuous Improvement Process, Interviewing Skills, Stakeholder Engagement, Prioritization, Goal Setting
Advanced · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: No-Code Development, Application Development, User Experience, User Interface (UI), Data Modeling, Sprint Retrospectives, Platform As A Service (PaaS), Service Recovery, Digital Transformation, Application Design, Drive Engagement, Technology Solutions, User Feedback, Cloud-Based Integration, Application Deployment, Customer Engagement, Product Lifecycle Management, Product Management, System Implementation, Systems Integration
Beginner · Specialization · 3 - 6 Months