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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

    Skills you'll gain: Target Market, Sales Strategy, Marketing Planning, Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Digital Marketing, Brand Management, Market Opportunities, Market Research, Business Metrics, Customer Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Grow with AI: Your AI-driven Growth Marketing strategy

    Skills you'll gain: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, AI Enablement, Marketing Analytics, Personalized Service, Data Ethics, Customer Engagement, Lead Generation, Customer experience improvement, Customer Insights, Artificial Intelligence and Machine Learning (AI/ML), Customer Retention, Responsible AI, Customer Advocacy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    91 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Small Business Marketing Using YouTube

    Skills you'll gain: Marketing Analytics, Video Production, Social Media Marketing, Marketing Strategies, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Social Media Campaigns, Campaign Management, Advertising Campaigns, Google Ads, Social Media, Social Media Strategy, Social Media Marketing, Digital Advertising, Instagram, Online Advertising, Search Engine Marketing, Pay Per Click Advertising, Facebook, Contextual Advertising, Advertising, Paid media, Content Creation, Press Releases, Target Audience, Content Development and Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    825 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Create a Business Marketing Brand Kit Using Canva

    Skills you'll gain: Canva (Software), Logo Design, Style Guides, Marketing Design, Branding, Marketing Materials, Brand Management, Organizational Skills, Marketing, File Management, Graphic Design, Business, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    928 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Inteligencia Artificial aplicada al Marketing

    Skills you'll gain: Canva (Software), No-Code Development, Lead Generation, Content Creation, Gemini, Email Marketing, Make.com, Generative AI, Digital Content, Marketing Strategies, ChatGPT, Digital Marketing, Social Media Management, TikTok, Instagram, Product Design, Artificial Intelligence, Social Media Strategy, Web Design and Development, Mobile Development Tools

    4
    Rating, 4 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Création de Designs Marketing avec Canva

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Marketing Design, Graphic Design, Content Creation, Style Guides, Marketing, Branding

    3.9
    Rating, 3.9 out of 5 stars
    ·
    48 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Product Management Cert: Agile, Scrum & Product Owner

    Skills you'll gain: Backlogs, Product Roadmaps, Sprint Planning, Agile Product Development, Product Management, Product Strategy, Product Planning, Product Requirements, User Story, Prioritization, Stakeholder Communications

    3.8
    Rating, 3.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    AI Applications in Marketing and Finance

    Skills you'll gain: AI Personalization, Fraud detection, Big Data, Credit Risk, Risk Management, Digital Transformation, Customer Insights, Machine Learning, Marketing Analytics, AI Enablement, Data-Driven Decision-Making, Applied Machine Learning, Financial Data, Customer experience improvement, Artificial Intelligence, Analytics, Retail Banking, Data Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    481 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    Technion - Israel Institute of Technology

    New Product Development - develop your own new product

    Skills you'll gain: New Product Development, Project Risk Management, Product Management, Risk Management, Agile Project Management, Project Management, Innovation, Project Planning, Scheduling, Cost Management, Resource Management, Business Strategy, Simulation and Simulation Software

    4.4
    Rating, 4.4 out of 5 stars
    ·
    140 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Product Owner Capstone

    Skills you'll gain: Sprint Retrospectives, Agile Product Development, Sprint Planning, Backlogs, Agile Methodology, Product Management, Product Roadmaps, User Story, Portfolio Management, Continuous Improvement Process, Interviewing Skills, Stakeholder Engagement, Prioritization, Goal Setting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Platform Product Management

    Skills you'll gain: No-Code Development, Application Development, User Experience, User Interface (UI), Data Modeling, Sprint Retrospectives, Platform As A Service (PaaS), Service Recovery, Digital Transformation, Application Design, Drive Engagement, Technology Solutions, User Feedback, Cloud-Based Integration, Application Deployment, Customer Engagement, Product Lifecycle Management, Product Management, System Implementation, Systems Integration

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women: Goldman Sachs
  • Grow with AI: Your AI-driven Growth Marketing strategy : Starweaver
  • Small Business Marketing Using YouTube: Coursera
  • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
  • Create a Business Marketing Brand Kit Using Canva: Coursera
  • Inteligencia Artificial aplicada al Marketing: Universidad de Palermo
  • Création de Designs Marketing avec Canva: Coursera
  • Product Management Cert: Agile, Scrum & Product Owner: Packt
  • AI Applications in Marketing and Finance: University of Pennsylvania
  • New Product Development - develop your own new product: Technion - Israel Institute of Technology

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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