• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    McMaster University

    Finance for Everyone: Markets

    Skills you'll gain: Financial Market, Capital Markets, Derivatives, Equities, Financial Policy, Finance, Investments, Market Dynamics, Market Trend, Financial Regulation, Market Analysis, Presentations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    413 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Sustainable Business Enterprises

    Skills you'll gain: Sustainable Business, Sustainable Development, Corporate Sustainability, Product Development, Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Consumer Behaviour, Product Design, Environmental Issue, New Product Development, Innovation, Design Thinking, Market Opportunities, Business Strategies, Customer Analysis, Market Research, Business Development, Value Propositions, Communication Strategies

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    145 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT for Project Management: Insight, Planning, & Success

    Skills you'll gain: Large Language Modeling, Project Planning, ChatGPT, Risk Analysis, Timelines, Project Risk Management, Performance Metric, Project Schedules, Project Management, Prompt Engineering, Key Performance Indicators (KPIs), Smart Goals, Work Breakdown Structure, Generative AI, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    71 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    Change Management & Innovation Leader

    Skills you'll gain: Responsible AI, AI Enablement, Organizational Change, AI Product Strategy, Product Roadmaps, Program Implementation, Stakeholder Engagement, Change Management, Google Gemini, Anthropic Claude, Business Strategy, Strategic Leadership, Business Leadership, Strategic Thinking, Leadership, Generative AI, Initiative and Leadership, Organizational Skills, Communication Strategies, Communication

    3.7
    Rating, 3.7 out of 5 stars
    ·
    17 reviews

    Beginner · Specialization · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Big Interview

    The Art of the Job Interview

    Skills you'll gain: Interviewing Skills, Non-Verbal Communication, Applicant Tracking Systems, Professional Networking, Recruitment, LinkedIn, Verbal Communication Skills, Job Analysis, Communication, Professional Development, Negotiation, Rapport Building, Storytelling, Enthusiasm

    4.5
    Rating, 4.5 out of 5 stars
    ·
    91 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Entiende el usuario típico en Facebook

    Skills you'll gain: Facebook, Target Audience, Customer Insights, Social Media Campaigns, Marketing Analytics, Social Media Marketing, Social Media, Marketing, Marketing Budgets, Advertising

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    External Communications Channels

    Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Management, Social Media, Stakeholder Communications, Customer Communications Management, Press Releases, Marketing and Public Relations, Advertising, Marketing Communications, Branding, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Content Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Riesgos y oportunidades empresariales en una economía globalizada

    Skills you'll gain: Economics, Financial Policy, Economic Development, Trend Analysis, Global Marketing, Business Economics, International Relations, Analysis, Socioeconomics, Business Risk Management, Public Policies, Business Strategies, World History, Investments

    4.9
    Rating, 4.9 out of 5 stars
    ·
    179 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    H

    Hult International Business School

    Mastering Sales: From Fundamentals to Career Success

    Skills you'll gain: Active Listening, Rapport Building, Sales Strategy, Sales Process, Sales Presentation, Communication, Prospecting and Qualification, Influencing, Relationship Building, Professional Development, Negotiation, Interviewing Skills, Branding, Time Management

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Social Entrepreneurship

    Skills you'll gain: Social Impact, Project Scoping, Entrepreneurship, Sustainable Development, Feasibility Studies, Customer Analysis, Target Audience, Stakeholder Management, Competitive Analysis, Business Operations, Cost Estimation, New Business Development, Business Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    405 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Customer Success: Conociendo al cliente

    Skills you'll gain: Customer Success Management, Customer Service, Customer Retention, Customer Engagement, Customer Relationship Management, Customer and Client Support, Customer experience improvement, Customer Data Management, Customer Insights, Sales Management, Leadership, Business Metrics, Performance Metric, General Sales Practices, Sales Strategy, Cross-Functional Collaboration

    4.6
    Rating, 4.6 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Alfaisal University | KLD

    تجربة العملاء وخلق القيمة

    Skills you'll gain: Market Dynamics, Product Knowledge, Customer experience strategy (CX), Team Oriented, Product Lifecycle Management, Value Propositions, Customer Insights, Competitive Analysis, Innovation, Cost Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    96 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing strategy

marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy and techniques
marketing strategy capstone project
the "who" of the marketing strategy:segmentation & targeting
retail marketing strategy
influencer marketing strategy
fundamentals of marketing strategy
1…160161162…362

In summary, here are 10 of our most popular marketing strategy courses

  • Finance for Everyone: Markets: McMaster University
  • Sustainable Business Enterprises: University of Illinois Urbana-Champaign
  • ChatGPT for Project Management: Insight, Planning, & Success: Vanderbilt University
  • Change Management & Innovation Leader: Starweaver
  • The Art of the Job Interview: Big Interview
  • Entiende el usuario típico en Facebook: Coursera
  • External Communications Channels: University of California, Irvine
  • Riesgos y oportunidades empresariales en una economía globalizada: IE Business School
  • Mastering Sales: From Fundamentals to Career Success: Hult International Business School
  • Social Entrepreneurship: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok