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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Preview
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    U

    Universidade de São Paulo

    Introdução à Análise Macroeconômica

    Skills you'll gain: Economics, Financial Policy, Financial Market, International Finance, Economics, Policy, and Social Studies, Capital Markets, Tax, Fiscal Management, Investments, Market Dynamics, Supply And Demand, Consumer Behaviour, Decision Making, Expectation Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    345 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Sensory Science: Conducting Tests

    Skills you'll gain: Experimentation, Product Testing, Laboratory Testing, Laboratory Experience, Case Studies, Research Design, Consumer Behaviour, Target Market, Data Collection, Research Reports, Data Analysis, Recruitment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Perplexity.AI for Beginners: AI-Powered Search

    Skills you'll gain: Prompt Engineering, AI Enablement, Technical Communication, Artificial Intelligence, Information Architecture, User Interface (UI)

    3.5
    Rating, 3.5 out of 5 stars
    ·
    17 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
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    T

    Technical University of Munich (TUM)

    How to Start a Biotech Venture

    Skills you'll gain: Intellectual Property, Team Building, Biotechnology, Team Management, Financial Management, Entrepreneurship, Commercialization, New Business Development, Law, Regulation, and Compliance, Market Intelligence, Regulatory Requirements, Business Development, Strategic Partnership, Innovation

    Intermediate · Course · 1 - 3 Months

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    Preview
    U

    University of Illinois Urbana-Champaign

    Digital Content Planning and Management

    Skills you'll gain: Content Management, Digital Content, Target Audience, Content Strategy, Web Content, Marketing Planning, Content Performance Analysis, Digital Assets, Content Creation, Content Marketing, Governance, Auditing

    4.7
    Rating, 4.7 out of 5 stars
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    89 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Professional Selling: Step 1 - Think Like a High-Performer

    Skills you'll gain: Sales Process, Selling Techniques, Verbal Communication Skills, Sales, B2B Sales, Sales Strategy, Communication, Consumer Behaviour, Customer Relationship Building, Customer Analysis, Non-Verbal Communication, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    64 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Operations and Process Management

    Skills you'll gain: Process Improvement, Process Management, Business Process, Business Process Management, Process Analysis, Business Process Improvement, Performance Improvement, Quality Improvement, Continuous Improvement Process, Process Mapping, Quality Management, Workflow Management, Operational Excellence, Return On Investment, Change Management, Performance Measurement, Risk Management, Business Technologies, Project Management, Pareto Chart

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    185 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    تصميم تجربة المستخدم من Google

    Skills you'll gain: Adobe XD, Prototyping, User Experience Design, Usability Testing, UI/UX Research, Figma (Design Software), User Experience, Presentations, Responsive Web Design, Information Architecture, User Story, Storyboarding, User Research, Design, Design Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Web Design, User Centered Design, Data Ethics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    147 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Explainable AI (XAI)

    Skills you'll gain: Responsible AI, Data Ethics, Large Language Modeling, Decision Tree Learning, AI Security, Regression Analysis, Generative AI, Artificial Intelligence, AI Product Strategy, Statistical Modeling, Python Programming, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Model Evaluation, Applied Machine Learning, Logistic Regression, Deep Learning, Visualization (Computer Graphics), Plot (Graphics), Artificial Neural Networks

    4.6
    Rating, 4.6 out of 5 stars
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    68 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Professional Selling: 3 Steps to High-Performance

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Verbal Communication Skills, Sales, Cold Calling, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, Needs Assessment, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Rapport Building, Relationship Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    92 reviews

    Beginner · Specialization · 3 - 6 Months

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    N

    National Taiwan University

    經濟學概論:誘因與市場(Introduction to Economics: Incentive and Markets)

    Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Business Economics, Socioeconomics, Market Data, Tax, Public Policies, Policy Analysis, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    248 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Applying Participatory Approaches in Public Health Settings

    Skills you'll gain: Public Health, Health Equity, Community Health, Diversity Awareness, Health Policy, Case Studies, Program Evaluation, Qualitative Research, Research Methodologies, Data Collection

    4.3
    Rating, 4.3 out of 5 stars
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    7 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Introdução à Análise Macroeconômica: Universidade de São Paulo
  • Sensory Science: Conducting Tests: University of California, Davis
  • Perplexity.AI for Beginners: AI-Powered Search: Coursera
  • How to Start a Biotech Venture: Technical University of Munich (TUM)
  • Digital Content Planning and Management: University of Illinois Urbana-Champaign
  • Professional Selling: Step 1 - Think Like a High-Performer: Kennesaw State University
  • Operations and Process Management: Illinois Tech
  • تصميم تجربة المستخدم من Google: Google
  • Explainable AI (XAI): Duke University
  • Professional Selling: 3 Steps to High-Performance: Kennesaw State University

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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