Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.
University of Michigan
Skills you'll gain: Feature Engineering, Model Evaluation, Applied Machine Learning, Supervised Learning, Scikit Learn (Machine Learning Library), Predictive Modeling, Machine Learning, Decision Tree Learning, Unsupervised Learning, Python Programming, Random Forest Algorithm, Regression Analysis, Classification Algorithms, Artificial Neural Networks
Intermediate · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Social Studies, Diversity Awareness, Cultural Diversity, Sociology, Social Sciences, Culture, Social Justice, World History, Political Sciences, Economics, Policy, and Social Studies, Policy Analysis, Immigration Law, Demography
Beginner · Course · 1 - 4 Weeks

Universidad Nacional Autónoma de México
Skills you'll gain: Business Planning, ISO 9000 Series, Quality Management Systems, Strategic Marketing, Marketing, Organizational Strategy, Governance, Working Capital, Financial Statements, Marketing Planning, Corporate Strategy, Operations Management, Financial Analysis, Organizational Structure, Accounts Receivable, Financial Data, Business Strategies, Market Analysis, Quality Management, Market Research
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Facebook, Online Advertising, Digital Advertising, Social Media, Social Media Management, Social Media Campaigns, Social Media Marketing, Advertising, Target Audience, Content Creation, Content Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Marketing Budgets, Budget Management, Advertising, Paid media, Social Media Content, Social Media Campaigns, Social Media, Content Performance Analysis, Customer Insights, Business Strategy, User Research, Business Analysis
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Scope Management, Project Scoping, Stakeholder Management, Project Management, Expectation Management, Project Estimation, Conflict Management, Resource Management, Team Leadership, Verbal Communication Skills, Communication, Project Planning, Change Orders, Work Breakdown Structure, Team Management, Agile Methodology
Beginner · Course · 1 - 3 Months

Copenhagen Business School
Skills you'll gain: Business Strategy, Business Planning, Case Studies, Strategic Decision-Making, Strategic Thinking, Plan Execution, Goal Setting, Resource Management, Organizational Strategy, Peer Review, Competitive Analysis, Strategic Leadership, Innovation, Organizational Structure, Strategic Planning, Market Analysis, Culture Transformation, Change Management, Business Strategies, Business Management
Beginner · Specialization · 3 - 6 Months

Microsoft
Skills you'll gain: Multimedia, Microsoft PowerPoint, Presentations, Microsoft Office, Microsoft 365, Collaborative Software, Microsoft Windows, Editing, File Management
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Marketing Design, Content Creation, Presentations, Marketing Materials, Dashboard, Collaborative Software, Graphic Design, Marketing, User Accounts, Business
Intermediate · Guided Project · Less Than 2 Hours

Erasmus University Rotterdam
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Business, Stakeholder Engagement, Sustainable Development, Corporate Sustainability, Risk Management, Climate Change Adaptation, Climate Change Mitigation, Sustainability Reporting, Finance, Asset Management, Banking
Intermediate · Course · 1 - 3 Months

University of Washington
Skills you'll gain: Business Writing, Business Correspondence, Professional Networking, English Language, Oral Expression, Business Communication, Rapport Building, Telephone Skills, Language Competency, Presentations, Relationship Building, Verbal Communication Skills, Grammar, Vocabulary, Communication, Scheduling
Intermediate · Course · 1 - 3 Months

University of California San Diego
Skills you'll gain: Graph Theory, Algorithms, Network Routing, Programming Principles, Social Network Analysis, Data Structures, Network Analysis, Network Model
Intermediate · Course · 1 - 3 Months