Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Vanderbilt University
Skills you'll gain: Data Storytelling, Microsoft Excel, Data Visualization, Data Analysis, Data Cleansing, ChatGPT, Data Integration, Data Transformation, Data Validation, Exploratory Data Analysis, Prompt Engineering, LLM Application, Data Quality, Generative AI
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Visualization, Data Presentation, Data Visualization Software, Dashboard, Looker (Software), Data Modeling, Data Access, Business Analytics, UI/UX Strategy, Data Analysis, Data Governance, Performance Tuning, Cloud Services, Self Service Technologies, Version Control
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Biostatistics, Regression Analysis, Statistical Methods, Statistical Analysis, Epidemiology, Quantitative Research, Public Health, Statistical Modeling, Data Analysis, Probability & Statistics, Statistical Inference
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Visualization, Data Ethics, Data Integrity, Data Analysis, Tableau Software, Stakeholder Communications, Sample Size Determination, Responsible AI, Verbal Communication Skills, Small Data, Decision Making, Stakeholder Analysis, Sampling (Statistics), Key Performance Indicators (KPIs), Big Data, Data Sharing, Statistics, Information Privacy, Spreadsheet Software, Concision
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Content Performance Analysis, ChatGPT, Social Media Content, Content Strategy, Prompt Engineering, Target Audience, Social Media Campaigns, Social Media Marketing, Content Creation, Social Media, User Research, AI Personalization, Social Media Strategy, Market Research, Copywriting, Storytelling
Intermediate · Guided Project · Less Than 2 Hours

Howard University
Skills you'll gain: Design Thinking, Business Software, Information Systems, Cloud Computing, Business Systems, Cloud Solutions, Business Technologies, Cloud Computing Architecture, Cloud Security, Virtualization, Digital Transformation, Cloud Services, Management Information Systems, Product Design, Business Solutions, Information Technology, Cloud Infrastructure, User Centered Design, Cybersecurity, Data Management
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Marketing Budgets, Advertising Campaigns, Campaign Management, Search Engine Marketing, Online Advertising, Social Media Campaigns, Facebook, Paid media, Digital Advertising, Budget Management, Advertising, Account Management, Target Audience, User Accounts, Organizational Skills
Beginner · Guided Project · Less Than 2 Hours

Vanderbilt University
Skills you'll gain: Generative AI Agents, Email Automation, Business Process Automation, Generative AI, AI Product Strategy, Agentic systems, Tool Calling, Anthropic Claude, ChatGPT, Automation, Leadership, Responsible AI, Marketing Automation, Business Solutions, Solution Design, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, Technology Strategies, IT Automation
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Dashboard, Tableau Software, Peer Review, Data Visualization, Data Storytelling, Interactive Data Visualization, Data Presentation, Data Visualization Software, Exploratory Data Analysis, Proposal Development, Data Analysis, Data Wrangling, Data Cleansing, Data Quality, Data Import/Export, Target Audience
Intermediate · Course · 1 - 3 Months

Multiple educators
Skills you'll gain: Sustainable Business, Sustainable Development, Organizational Leadership, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Systems Thinking, Brand Marketing, Change Management, Strategic Leadership, Professional Development, Waste Minimization, Packaging and Labeling, Environment and Resource Management, Business Leadership, Regulatory Compliance, Engineering Management, Market Opportunities, Key Performance Indicators (KPIs), Emerging Technologies, Digital Marketing
Build toward a degree
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Canva (Software), Photo Editing, Instagram, Social Media Content, Social Media, Content Creation, Social Media Marketing, Photography, User Accounts, Dashboard, Graphic Design
Beginner · Guided Project · Less Than 2 Hours

DeepLearning.AI
Skills you'll gain: Deep Learning, Statistical Analysis, Clinical Trials, Applied Machine Learning, Patient Treatment, AI Personalization, Machine Learning, Predictive Modeling, Text Mining, Health Informatics, Large Language Modeling, Medical Terminology, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks