Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Toronto
Skills you'll gain: Bioinformatics, Network Analysis, Data Visualization Software, Data Analysis, Data Mining, Exploratory Data Analysis, Databases
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Newsletters, Automation, Personalized Service, Editing
Beginner · Guided Project · Less Than 2 Hours

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Data Collection, Data Visualization, Data-Driven Decision-Making, Microsoft Excel, Project Management, Data Analysis, Compensation and Benefits, Google Sheets, Timelines, Data Cleansing, Agile Methodology, Employee Surveys, Focus Group
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Relationship Building, Customer experience strategy (CX), Customer Retention, Agile Methodology, Customer Engagement, Customer Data Management, Customer Relationship Management, Consultative Approaches, Customer Insights, Market Analysis, Software As A Service, Business Modeling, Organizational Structure, Business Relationship Management, Target Audience, Value Propositions, Solution Delivery, Business Analysis, Web Analytics
Beginner · Specialization · 3 - 6 Months

The University of Sydney
Skills you'll gain: Social Media Strategy, Professional Networking, Data Ethics, Social Network Analysis, Analytics, Media and Communications, Social Sciences, Content Creation, Business Ethics, Information Privacy
Mixed · Course · 1 - 3 Months

Digital Marketing Institute
Skills you'll gain: Data-Driven Decision-Making, Data Ethics, Customer Analysis, Strategic Marketing, Digital Marketing, Business Analytics, Marketing Analytics, Performance Measurement, Marketing Strategy and Techniques, MarTech, Data Analysis, Pay Per Click Advertising, Data Management, Web Analytics and SEO, Marketing Automation, Cross-Channel Marketing, Growth Strategies, Smart Goals
Beginner · Course · 1 - 4 Weeks

Keller Williams
Skills you'll gain: Lead Generation, Value Propositions, Sales Process, Sales Management, Branding, Social Media Content, Property Management, Customer Relationship Management, Communication, Real Estate, Customer experience strategy (CX), Relationship Building, Professional Networking
Beginner · Course · 1 - 3 Months

Simplilearn
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Keyword Research, Digital Marketing, Information Architecture, Content Strategy, Content Creation, User Experience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: SAP Signavio, Business Process Modeling, Performance Measurement, Process Analysis, Process Design, Business Process, Process Mapping, Process Improvement, Gap Analysis, SAP Analytics Cloud, Business Process Improvement, Dashboard, Data Visualization, Root Cause Analysis, Data-Driven Decision-Making, ChatGPT
Beginner · Course · 1 - 4 Weeks

Copenhagen Business School
Skills you'll gain: Social Impact, Growth Strategies, Marketing Communications, Sustainable Development, Business Planning, Communication Strategies, Strategic Partnership, Entrepreneurship, Performance Measurement, Innovation, Franchising
Beginner · Course · 1 - 3 Months

Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Pipelines, Data Transformation, Data Analysis, Microsoft Azure, Analytics, Data Warehousing, Data Integration, Extract, Transform, Load, Data Cleansing, Data Modeling, Dashboard, Data Governance
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Crisis Management, Decision Making, Brand Management, Branding, Marketing Communications, Corporate Communications, Brand Strategy, Public Relations, Communication, Communication Strategies, Management Information Systems, Auditing
Intermediate · Course · 1 - 3 Months