Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Irvine
Skills you'll gain: Extract, Transform, Load, Decision Support Systems, Data Warehousing, Data Mining, Database Design, Business Intelligence, Dashboard, Star Schema, Relational Databases, Database Management, Data Visualization Software, Snowflake Schema, Data Visualization, Business Reporting, SAS (Software), Data Modeling, Interactive Data Visualization, SQL, Data Mart, Descriptive Statistics
Beginner · Specialization · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media, Interpersonal Communications, Employee Engagement, Telecommuting, Public Relations, Social Media Content, Stakeholder Communications, Business Communication, Communication Strategies, Communication, Media and Communications, Marketing and Public Relations
Beginner · Course · 1 - 4 Weeks

Copenhagen Business School
Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Sustainable Development, Business Modeling, Innovation, Environmental Social And Corporate Governance (ESG), Marketing Communications, Business Strategies, Case Studies, Systems Thinking, Strategic Partnership
Beginner · Course · 1 - 3 Months

The University of Notre Dame
Skills you'll gain: Data Ethics, Analytics, Responsible AI, Big Data, Data Analysis, Ethical Standards And Conduct, Machine Learning, Business Ethics, Artificial Intelligence and Machine Learning (AI/ML), Information Privacy, Artificial Intelligence, Technology Strategies, Law, Regulation, and Compliance, Predictive Analytics, Social Justice, Case Studies
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Data Ethics, Responsible AI, Emerging Technologies, Business Ethics, Big Data, Information Privacy, Personally Identifiable Information, Diversity Awareness, Data Security, Artificial Intelligence
Beginner · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Driving engagement, Social Media Marketing, Customer Insights, Social Media, Social Media Management, Advertising, Marketing, Content Marketing, Performance Analysis, Content Creation, Digital Marketing, Performance Metric
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Continuous Improvement Process, Case Studies, Culture Transformation, Focus Group, Data-Driven Decision-Making, Social Media
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Supervised Learning, Applied Machine Learning, Matlab, Regression Analysis, Predictive Modeling, Classification And Regression Tree (CART), Machine Learning, Feature Engineering, Predictive Analytics, Statistical Modeling, Data Processing, Sampling (Statistics)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cloud Storage, Data Storage, Microsoft Azure, Data Storage Technologies, Cloud Applications, Data Architecture, Cloud Security, Data Management, Data Security, Application Development, Key Management, Authentications, Unstructured Data, Analytics
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Target Audience, Blogs, Marketing Psychology, Online Advertising, Copywriting, Marketing Materials, Advertising Campaigns, Generative AI, Content Creation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Text Mining, Data Cleansing, PyTorch (Machine Learning Library), Data Manipulation, Data Processing, Performance Tuning, Deep Learning, Natural Language Processing, Machine Learning
Intermediate · Guided Project · Less Than 2 Hours