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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT + Excel: Master Data, Make Decisions, Tell Stories

    Skills you'll gain: Data Storytelling, Microsoft Excel, Data Visualization, Data Analysis, Data Cleansing, ChatGPT, Data Integration, Data Transformation, Data Validation, Exploratory Data Analysis, Prompt Engineering, LLM Application, Data Quality, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    131 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    The Power of Storytelling: How to Visualize Data in the Cloud

    Skills you'll gain: Data Storytelling, Data Visualization, Data Presentation, Data Visualization Software, Dashboard, Looker (Software), Data Modeling, Data Access, Business Analytics, UI/UX Strategy, Data Analysis, Data Governance, Performance Tuning, Cloud Services, Self Service Technologies, Version Control

    4.4
    Rating, 4.4 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Simple Regression Analysis in Public Health

    Skills you'll gain: Biostatistics, Regression Analysis, Statistical Methods, Statistical Analysis, Epidemiology, Quantitative Research, Public Health, Statistical Modeling, Data Analysis, Probability & Statistics, Statistical Inference

    4.7
    Rating, 4.7 out of 5 stars
    ·
    386 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Google Data-Driven Decision Making

    Skills you'll gain: Data Visualization, Data Ethics, Data Integrity, Data Analysis, Tableau Software, Stakeholder Communications, Sample Size Determination, Responsible AI, Verbal Communication Skills, Small Data, Decision Making, Stakeholder Analysis, Sampling (Statistics), Key Performance Indicators (KPIs), Big Data, Data Sharing, Statistics, Information Privacy, Spreadsheet Software, Concision

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Creating Social Media Posts with GenAI: Mastering ChatGPT

    Skills you'll gain: Content Performance Analysis, ChatGPT, Social Media Content, Content Strategy, Prompt Engineering, Target Audience, Social Media Campaigns, Social Media Marketing, Content Creation, Social Media, User Research, AI Personalization, Social Media Strategy, Market Research, Copywriting, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    H

    Howard University

    Introduction to Information Systems for Business

    Skills you'll gain: Design Thinking, Business Software, Information Systems, Cloud Computing, Business Systems, Cloud Solutions, Business Technologies, Cloud Computing Architecture, Cloud Security, Virtualization, Digital Transformation, Cloud Services, Management Information Systems, Product Design, Business Solutions, Information Technology, Cloud Infrastructure, User Centered Design, Cybersecurity, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Crie sua primeira campanha com Facebook Ads Manager

    Skills you'll gain: Marketing Budgets, Advertising Campaigns, Campaign Management, Search Engine Marketing, Online Advertising, Social Media Campaigns, Facebook, Paid media, Digital Advertising, Budget Management, Advertising, Account Management, Target Audience, User Accounts, Organizational Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    V

    Vanderbilt University

    Model Context Protocol for Leaders: Generative AI Agents

    Skills you'll gain: Generative AI Agents, Email Automation, Business Process Automation, Generative AI, AI Product Strategy, Agentic systems, Tool Calling, Anthropic Claude, ChatGPT, Automation, Leadership, Responsible AI, Marketing Automation, Business Solutions, Solution Design, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, Technology Strategies, IT Automation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Data Visualization with Tableau Project

    Skills you'll gain: Dashboard, Tableau Software, Peer Review, Data Visualization, Data Storytelling, Interactive Data Visualization, Data Presentation, Data Visualization Software, Exploratory Data Analysis, Proposal Development, Data Analysis, Data Wrangling, Data Cleansing, Data Quality, Data Import/Export, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    583 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U
    S

    Multiple educators

    Transformative Leadership in the Circular Economy

    Skills you'll gain: Sustainable Business, Sustainable Development, Organizational Leadership, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Systems Thinking, Brand Marketing, Change Management, Strategic Leadership, Professional Development, Waste Minimization, Packaging and Labeling, Environment and Resource Management, Business Leadership, Regulatory Compliance, Engineering Management, Market Opportunities, Key Performance Indicators (KPIs), Emerging Technologies, Digital Marketing

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    How to edit photos for Social media with Canva

    Skills you'll gain: Canva (Software), Photo Editing, Instagram, Social Media Content, Social Media, Content Creation, Social Media Marketing, Photography, User Accounts, Dashboard, Graphic Design

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    AI For Medical Treatment

    Skills you'll gain: Deep Learning, Statistical Analysis, Clinical Trials, Applied Machine Learning, Patient Treatment, AI Personalization, Machine Learning, Predictive Modeling, Text Mining, Health Informatics, Large Language Modeling, Medical Terminology, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    531 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • ChatGPT + Excel: Master Data, Make Decisions, Tell Stories: Vanderbilt University
  • The Power of Storytelling: How to Visualize Data in the Cloud: Google Cloud
  • Simple Regression Analysis in Public Health : Johns Hopkins University
  • Google Data-Driven Decision Making: Google
  • Creating Social Media Posts with GenAI: Mastering ChatGPT: Coursera
  • Introduction to Information Systems for Business: Howard University
  • Crie sua primeira campanha com Facebook Ads Manager: Coursera
  • Model Context Protocol for Leaders: Generative AI Agents: Vanderbilt University
  • Data Visualization with Tableau Project: University of California, Davis
  • Transformative Leadership in the Circular Economy: University of Colorado Boulder

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