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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    K

    Korea Advanced Institute of Science and Technology(KAIST)

    Design Thinking and Global Startup

    Skills you'll gain: Design Thinking, Business Modeling, Entrepreneurship, Product Development, Prototyping, Presentations, Lean Methodologies, Human Centered Design, Value Propositions, Ideation, Innovation, Emerging Technologies, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    145 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Qualitative Research Methods in Psychology

    Skills you'll gain: Qualitative Research, Interviewing Skills, Case Studies, Research, Research Methodologies, Data Analysis, Data Collection, Social Sciences, Research Design, Psychology, Cultural Diversity, Analytical Skills, Anthropology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    79 reviews

    Beginner · Specialization · 3 - 6 Months

  • P

    Packt

    Six Sigma White Belt

    Skills you'll gain: Root Cause Analysis, Six Sigma Methodology, Quality Management, Kaizen Methodology, Lean Methodologies, Process Improvement, Pareto Chart, Quality Control, Statistical Process Controls, Data Analysis, Corrective and Preventive Action (CAPA), Microsoft Excel, Diagram Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    82 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Content Development and Management

    Skills you'll gain: Editing, Content Development and Management, Proofreading, Public Relations, Content Creation, Writing and Editing, Content Management, Web Content, Marketing and Public Relations, Content Management Systems, Press Releases, Content Strategy, Social Media Content, Blogs, AI Enablement, Workflow Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Machine Learning for Accounting with Python

    Skills you'll gain: Model Evaluation, Machine Learning Algorithms, Scikit Learn (Machine Learning Library), Unsupervised Learning, Text Mining, Time Series Analysis and Forecasting, Pandas (Python Package), Classification Algorithms, Machine Learning, Applied Machine Learning, Supervised Learning, Predictive Modeling, Feature Engineering, Statistical Analysis, Jupyter, Regression Analysis, Data Preprocessing, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI: Elevate your Data Engineering Career

    Skills you'll gain: Generative AI, Generative Model Architectures, Database Design, Data Pipelines, Query Languages, Extract, Transform, Load, Snowflake Schema, Star Schema, Responsible AI, Data Warehousing, Prompt Engineering, Data Ethics, Data Infrastructure, Data Architecture, AI Enablement, Data Mining, Data Synthesis, Data Analysis, Artificial Intelligence, Convolutional Neural Networks

    4.7
    Rating, 4.7 out of 5 stars
    ·
    53 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Statistics and Data Analysis with Excel, Part 1

    Skills you'll gain: Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Probability, Box Plots, Histogram, Probability Distribution, Scatter Plots, Microsoft Excel, Excel Formulas, Data Analysis, Bayesian Statistics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    Northeastern University

    Healthcare Consumerism and Implication for Care Delivery

    Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Value-Based Care, Change Management, Health Care, Health Administration, Patient-centered Care, Health Policy, Consumer Behaviour, Customer experience improvement, Data-Driven Decision-Making, Payment Systems, Emerging Technologies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    85 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Advertising in the Age of Generative AI

    Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Generative AI Agents, Digital Advertising

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Fundamentals of Visualization & Design with Tableau

    Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Interactive Data Visualization, Data Presentation, Data Import/Export, Data Storytelling, Business Analytics, Data Science, Marketing Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    MathWorks

    Data Processing and Feature Engineering with MATLAB

    Skills you'll gain: Feature Engineering, Dimensionality Reduction, Data Integration, Data Preprocessing, Exploratory Data Analysis, Data Visualization, Plot (Graphics), Matlab, Data Processing, Data Cleansing, Data Manipulation, Text Mining, Predictive Modeling, Unstructured Data, Image Analysis, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    351 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Azure Synapse SQL Pool - Implement Polybase

    Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Data Lakes, Microsoft SQL Servers, Transact-SQL, Data Integration, Cloud Storage, SQL, File Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    97 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Design Thinking and Global Startup: Korea Advanced Institute of Science and Technology(KAIST)
  • Qualitative Research Methods in Psychology: American Psychological Association
  • Six Sigma White Belt: Packt
  • Content Development and Management: Microsoft
  • Machine Learning for Accounting with Python: University of Illinois Urbana-Champaign
  • Generative AI: Elevate your Data Engineering Career : IBM
  • Statistics and Data Analysis with Excel, Part 1: University of Colorado Boulder
  • Healthcare Consumerism and Implication for Care Delivery : Northeastern University
  • Advertising in the Age of Generative AI : University of Virginia Darden School Foundation
  • Fundamentals of Visualization & Design with Tableau: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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