Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Pipelines, Data Transformation, Data Analysis, Microsoft Azure, Analytics, Data Warehousing, Data Integration, Extract, Transform, Load, Data Cleansing, Data Modeling, Dashboard, Data Governance
Beginner · Course · 1 - 3 Months

Skills you'll gain: Microsoft Excel, Dashboard, Pivot Tables And Charts, Spreadsheet Software, Data Visualization Software, Data Presentation, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Variance Analysis, Performance Measurement, Management Accounting, Return On Investment, Financial Management, Cost Management, Budgeting, Financial Analysis, Cost Accounting, Operational Analysis, Performance Management, Key Performance Indicators (KPIs), Data Analysis, Planning, Decision Making
Beginner · Course · 1 - 4 Weeks

EDHEC Business School
Skills you'll gain: Environmental Policy, Economics, Climate Change Mitigation, Cost Benefit Analysis, Policy Analysis, Environmental Regulations, Market Analysis, Financial Market, Tax, Financial Trading, Mathematical Modeling
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Data Visualization, Interactive Data Visualization, Dashboard, Data Visualization Software, Tableau Software, Data Analysis, Exploratory Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

Duke University
Skills you'll gain: Databricks, Model Deployment, Generative AI, Data Lakes, Extract, Transform, Load, MLOps (Machine Learning Operations), Data Transformation, Data Pipelines, Hugging Face, Large Language Modeling, Responsible AI, Analytics, Data Analysis, Data Processing, Data Science, Machine Learning
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Pharmacology, Pharmaceuticals, Patient Safety, Clinical Research, Medical Prescription, Pharmacotherapy, Clinical Trials, Epidemiology, Regulatory Compliance, Health Policy, Continuous Monitoring, Public Health, Event Monitoring, Risk Analysis
Mixed · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Computational Thinking, File I/O, Data Collection, Simulations, Data Analysis, Microsoft Visual Studio, C (Programming Language), Statistical Analysis, Automation, Program Development, Data Structures, Programming Principles, Algorithms, Computer Programming, Theoretical Computer Science, Data Storage, Descriptive Statistics, Data Visualization Software, Debugging
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: TikTok, Social Media Content, Content Performance Analysis, Content Creation, Video Editing, Social Media Marketing, Social Media Strategy, Storytelling, Drive Engagement, Content Strategy, Social Media Campaigns, Brand Awareness, Customer Engagement
Beginner · Course · 1 - 4 Weeks
IE Business School
Skills you'll gain: Economics, Financial Policy, Economic Development, Trend Analysis, Global Marketing, Business Economics, International Relations, Analysis, Socioeconomics, Business Risk Management, Public Policies, Business Strategies, World History, Investments
Intermediate · Course · 1 - 3 Months

Universiteit Leiden
Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Regression Analysis, R Programming, Data Analysis, Descriptive Statistics, Statistical Methods, Probability & Statistics, Data Ethics, Data Collection, Exploratory Data Analysis, Statistical Reporting, Logistic Regression, Statistical Modeling, Data Cleansing
Beginner · Course · 1 - 3 Months

Pontificia Universidad Católica del Perú
Skills you'll gain: Data Preprocessing, Business Analytics, Dimensionality Reduction, Analytics, Data Cleansing, Data Transformation, Anomaly Detection, Data Manipulation, Project Management Life Cycle, Databases, R Programming, Data Analysis, Data Quality, Data Science, Big Data, Exploratory Data Analysis, Supervised Learning
Beginner · Course · 1 - 3 Months