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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    Packt

    Data Analysts' Toolbox - Excel, Power BI, Python, & Tableau

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Pivot Tables And Charts, Microsoft Excel, R Programming, Alteryx, Dashboard, Statistical Programming, Data Transformation, Tableau Software, Data Cleansing, Data Visualization Software, Interactive Data Visualization, Business Reporting, Debugging, Data Visualization, Automation, Python Programming, Data Structures, Statistical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    24 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    AI Workflow: Data Analysis and Hypothesis Testing

    Skills you'll gain: Exploratory Data Analysis, Data Presentation, Probability Distribution, Statistical Hypothesis Testing, Data Visualization Software, Data Analysis, Data Science, Probability & Statistics, Statistical Analysis, Jupyter, Matplotlib, Data Cleansing, Pandas (Python Package), Statistical Inference, Statistics, Data Quality, Data Manipulation, Python Programming, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    127 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Learn Generative AI with LLMs

    Skills you'll gain: Generative AI, LLM Application, Large Language Modeling, Generative Model Architectures, Tensorflow, ChatGPT, OpenAI, Natural Language Processing, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI, Prompt Engineering, Applied Machine Learning, Machine Learning, Deep Learning, Machine Learning Algorithms, Computer Vision, Predictive Modeling, Supervised Learning, Text Mining, Image Analysis

    3.7
    Rating, 3.7 out of 5 stars
    ·
    58 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Applied Kalman Filtering

    Skills you'll gain: Estimation, Mathematical Modeling, Control Systems, Bayesian Network, Simulations, Numerical Analysis, Linear Algebra, Time Series Analysis and Forecasting, Advanced Mathematics, Probability & Statistics, Matlab, Global Positioning Systems, Probability Distribution, Applied Mathematics, Statistical Methods, Predictive Analytics, Computational Thinking, Predictive Modeling, Engineering Analysis, Simulation and Simulation Software

    4.9
    Rating, 4.9 out of 5 stars
    ·
    26 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Integral Calculus through Data and Modeling

    Skills you'll gain: Calculus, Integral Calculus, Numerical Analysis, Advanced Mathematics, Mathematical Theory & Analysis, Mathematical Modeling, Data Analysis, Linear Algebra, Probability, Geometry, Applied Mathematics, Visualization (Computer Graphics), Mechanics, Engineering Calculations, Graphing, Spatial Data Analysis, Physics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    136 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Fundamentals of Data Warehousing

    Skills you'll gain: Data Warehousing, Data Architecture, Data Storage, Extract, Transform, Load, Star Schema, Cloud Storage, Data Mart, Database Design, Snowflake Schema, Query Languages, Metadata Management, Data Transformation

    3.8
    Rating, 3.8 out of 5 stars
    ·
    67 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Branding for Differential Advantage with Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Knowledge, Promotional Strategies, Market Share, Innovation, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Foundations of IoT Systems and Industrial Automation

    Skills you'll gain: Internet Of Things, Automation, Data Management, Systems Architecture, Hardware Architecture, Network Protocols, Interoperability, Information Systems Security, Integration Testing, Emerging Technologies, Communication Systems, Systems Design, Analytics, Real Time Data

    4.6
    Rating, 4.6 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Università di Napoli Federico II

    Autonomous Vehicle Engineering

    Skills you'll gain: NoSQL, Control Systems, Apache Hadoop, Apache Hive, Big Data, Simulation and Simulation Software, Mechanical Design, Model Based Systems Engineering, Database Systems, Artificial Intelligence, Mechanical Engineering, Computer Vision, Laboratory Experience, Systems Architecture, Distributed Computing, Equipment Design, Data Processing, Global Positioning Systems, Business Intelligence, Automation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    73 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Spark and Python for Big Data with PySpark

    Skills you'll gain: PySpark, Apache Spark, MySQL, Data Pipelines, Scala Programming, Extract, Transform, Load, Apache Hadoop, Customer Analysis, Classification And Regression Tree (CART), Predictive Modeling, Applied Machine Learning, Data Processing, Advanced Analytics, Big Data, Apache Maven, Statistical Machine Learning, Unsupervised Learning, SQL, Apache, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    39 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Essential Causal Inference Techniques for Data Science

    Skills you'll gain: Regression Analysis, Data Science, Machine Learning Methods, R Programming, Statistical Inference, Applied Machine Learning, Machine Learning, Statistical Methods, Advanced Analytics, Data Analysis, Predictive Modeling

    4.5
    Rating, 4.5 out of 5 stars
    ·
    39 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Executivo de Vendas, Vendas Consultivas e Prospecção

    Skills you'll gain: Sales Strategy, Consultative Selling, Sales Process, Selling Techniques, Sales Training, Sales Presentation, Customer Relationship Management, Prospecting and Qualification, Value Propositions, Overcoming Objections, Negotiation, Needs Assessment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Analysts' Toolbox - Excel, Power BI, Python, & Tableau: Packt
  • AI Workflow: Data Analysis and Hypothesis Testing: IBM
  • Learn Generative AI with LLMs: Edureka
  • Applied Kalman Filtering: University of Colorado System
  • Integral Calculus through Data and Modeling: Johns Hopkins University
  • Fundamentals of Data Warehousing: LearnQuest
  • Branding for Differential Advantage with Jagdish Sheth: Kennesaw State University
  • Foundations of IoT Systems and Industrial Automation: LearnQuest
  • Autonomous Vehicle Engineering: Università di Napoli Federico II
  • Spark and Python for Big Data with PySpark: EDUCBA

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