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PPC Advertising Courses

PPC advertising courses can help you learn keyword research, ad copywriting, campaign optimization, and performance tracking. You can build skills in budget management, audience targeting, and A/B testing to refine your strategies. Many courses introduce tools like Google Ads and Bing Ads, along with analytics platforms, to help you implement effective campaigns and measure their success.


Popular PPC Advertising Courses and Certifications


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    Coursera

    Digital Campaign Management & Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Agentic AI Content for Practitioners: Marketing

    Skills you'll gain: Prompt Engineering, Marketing Automation, AI Personalization, Marketing Effectiveness, Marketing, Content Marketing, Marketing Strategies, MarTech, Advertising Campaigns, Agentic Workflows, AI Enablement, Marketing Analytics, Customer Relationship Management, Data-Driven Decision-Making, Social Media Management, Customer experience improvement

    Intermediate · Course · 1 - 4 Weeks

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    LearnKartS

    Multi-Platform Digital Ads Mastery: 11 Platforms

    Skills you'll gain: Campaign Management, Google Ads, LinkedIn, Facebook, Bidding, Target Audience, Keyword Research, Performance marketing, Advertising Campaigns, Social Media Campaigns, Pay Per Click Advertising, Pinterest, Search Engine Marketing, Social Media, Paid media, Online Advertising, Marketing, TikTok, Advertising, Digital Advertising

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Create an A/B web page marketing test with Google Optimize

    Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Marketing, Content Development and Management, Analytics

    4.3
    Rating, 4.3 out of 5 stars
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    111 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Alex Genadinik

    Affiliate Marketing For Passive Income

    Skills you'll gain: Generative AI Agents, Blogs, Search Engine Optimization, Email Automation, Sales Strategy, Advertising, Marketing Channel, Inside Sales, AI Orchestration, Online Advertising, Marketing, Performance marketing, Product Promotion, Content Marketing, Marketing Strategies, AI Workflows, Entrepreneurship, Web Analytics, New Business Development, Agentic systems

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    How to edit and improve a Facebook Ad

    Skills you'll gain: Facebook, Social Media Campaigns, Social Media Marketing, Social Media, Target Audience, Advertising, Social Media Strategy, Digital Advertising, Content Performance Analysis

    4.2
    Rating, 4.2 out of 5 stars
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    20 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    Alex Genadinik

    Social Media Marketing: Funnels, Pixels, and Optimizations

    Skills you'll gain: Instagram, Facebook, TikTok, Copywriting, Social Media Marketing, Social Media, Social Media Strategy, Social Media Content, Social Media Management, Search Engine Optimization, Advertising, Marketing, Advertising Campaigns, Social Media Campaigns, Digital Advertising, Sales Presentation, Web Analytics and SEO, Marketing Automation, Drive Engagement, Case Studies

    Beginner · Specialization · 3 - 6 Months

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    Board Infinity

    Google Analytics Hacks: Boost Your Marketing Performance

    Skills you'll gain: Customer Analysis, Campaign Management, Digital Advertising

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Connect Google Ads & Analytics Data

    Skills you'll gain: Google Ads, Google Analytics, Marketing Analytics, Data Integration, Web Analytics, Data Access

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Status: Free Trial
    Free Trial
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    LearnKartS

    Master Social Media Ads: TikTok, X, Pinterest & More

    Skills you'll gain: Social Media Campaigns, Pinterest, Advertising Campaigns, Social Media, Advertising, Lead Generation, Paid media, TikTok, Social Media Marketing, Social Media Strategy, Campaign Management, Target Audience

    Beginner · Course · 1 - 3 Months

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    Coursera

    Optimize Campaigns: Data-Driven Marketing

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Cross-Channel Marketing, Customer Analysis, Target Audience, Content Performance Analysis, Marketing Effectiveness, Campaign Management, Data Presentation, Advertising Campaigns, Digital Marketing, Performance marketing, Marketing Strategies, Consumer Behaviour, Data-Driven Decision-Making, Performance Analysis, Marketing Budgets

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    Alex Genadinik

    Beginner Affiliate Marketing: Start Earning On Day 1

    Skills you'll gain: Blogs, Pay Per Click Advertising, Search Engine Optimization, Social Media Marketing, Product Promotion, Web Analytics and SEO, Keyword Research, Content Marketing, Online Advertising, Marketing, Lead Generation, Email Marketing, WordPress, Copywriting, Target Audience

    Mixed · Course · 1 - 3 Months

1234…77

In summary, here are 10 of our most popular ppc advertising courses

  • Digital Campaign Management & Optimization: Coursera
  • Agentic AI Content for Practitioners: Marketing: Coursera
  • Multi-Platform Digital Ads Mastery: 11 Platforms: LearnKartS
  • Create an A/B web page marketing test with Google Optimize: Coursera
  • Affiliate Marketing For Passive Income: Alex Genadinik
  • How to edit and improve a Facebook Ad: Coursera
  • Social Media Marketing: Funnels, Pixels, and Optimizations: Alex Genadinik
  • Google Analytics Hacks: Boost Your Marketing Performance: Board Infinity
  • Connect Google Ads & Analytics Data: Coursera
  • Master Social Media Ads: TikTok, X, Pinterest & More: LearnKartS

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