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  • Sports Marketing

Sports Marketing Courses

Sports marketing courses can help you learn audience engagement strategies, brand management, sponsorship activation, and digital marketing techniques. You can build skills in market analysis, campaign development, and social media outreach tailored to sports audiences. Many courses introduce tools like CRM software, analytics platforms, and content management systems, showcasing how these skills are applied to enhance fan experiences and drive revenue for sports organizations.


Popular Sports Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Revolution in Sports Media: Innovative Strategies

    Skills you'll gain: Content Creation, Media and Communications, Storytelling, Social Media Strategy, Social Media, Digital Media Strategy, Marketing Strategies, Brand Management, Video Production, Branding, Revenue Management, Innovation, Target Audience, Online Advertising, Business Modeling, E-Commerce, Influencing, Augmented and Virtual Reality (AR/VR), Game Theory, Ethical Standards And Conduct

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    D

    Duke University

    Sports and Society

    Skills you'll gain: Social Sciences, Socioeconomics, Anthropology, World History, Sociology, Cultural Diversity, Social Impact, Media and Communications, Economics, Political Sciences

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Neuromarketing

    Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Influencing, Marketing Psychology, Case Studies, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Collection, Advertising, Behavioral Economics, Data Analysis Software, Biomedical Technology, Marketing Communications, Experimentation, Neurology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    38 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Think Outside the Inbox: Email Marketing

    Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Machine Learning for Marketing

    Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Search Engine Optimization, Google Ads, Customer Insights, Google Analytics, Data Ethics, Data Mining

    3.7
    Rating, 3.7 out of 5 stars
    ·
    18 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    International Marketing and Management

    Skills you'll gain: Global Marketing, Culture, Cultural Diversity, Management Training And Development, Intercultural Competence, B2B Sales, Target Market, Market Opportunities, Business Marketing, Human Resources, Human Resources Management and Planning, Organizational Strategy, Marketing Strategies, Organizational Structure, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    123 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Sport Sponsorship. Let them Play

    Skills you'll gain: Peer Review, Event Marketing, Brand Marketing, Brand Management, Business Development, Proposal Development, Event Management, Drive Engagement, Business Planning, Program Implementation, Case Studies, Advertising Sales, Stakeholder Management, Social Impact, Employee Engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    285 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Sports Marketing and Today's College Athlete

    Skills you'll gain: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Brand Management, Brand Marketing, Legal Strategy, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, Case Studies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Marketing

    Skills you'll gain: Branding, Marketing, Strategic Marketing, Go To Market Strategy, Brand Strategy, Marketing Strategy and Techniques, Customer Insights, Target Market, Customer experience strategy (CX), Marketing Communications, Marketing Analytics, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Storytelling in Branding and Content Marketing

    Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Marketing Communications, Social Media Content, Brand Awareness, Advertising, Content Strategy, Journalism, Customer Engagement, Presentations, Target Audience

    4.4
    Rating, 4.4 out of 5 stars
    ·
    346 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Social Media Marketing

    Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Content Creation, Instagram, TikTok, Content Marketing, Content Performance Analysis, Growth Strategies, Calendar Management, Drive Engagement, Digital Marketing, Scheduling, Brand Awareness, Customer Engagement, Branding, Market Research, Data-Driven Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Strategies and Approaches in Sports Media

    Skills you'll gain: Storytelling, Social Media Marketing, Social Media, Content Strategy, Content Creation, Social Media Strategy, Media Relations, Strategic Partnership, Brand Management, Paid media, Advertising, Revenue Management, Strategic Communication, Video Production, Community Development, Target Audience, Target Market, Negotiation, Crisis Management, Planning

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular sports marketing courses

  • Revolution in Sports Media: Innovative Strategies: Real Madrid Graduate School Universidad Europea
  • Sports and Society: Duke University
  • Neuromarketing: Johns Hopkins University
  • Think Outside the Inbox: Email Marketing: Google
  • Machine Learning for Marketing: O.P. Jindal Global University
  • International Marketing and Management: University of Colorado Boulder
  • Sport Sponsorship. Let them Play: Universitat Autònoma de Barcelona
  • Sports Marketing and Today's College Athlete: University of Maryland, College Park
  • Introduction to Marketing: University of Pennsylvania
  • Storytelling in Branding and Content Marketing : IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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