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  • Integrated Marketing Communications

Integrated Marketing Communications Courses

Integrated Marketing Communications courses can help you learn campaign strategy, audience segmentation, brand messaging, and channel integration. You can build skills in crafting compelling narratives, analyzing consumer behavior, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, Hootsuite, and Adobe Creative Suite, that support executing and evaluating marketing strategies across various platforms.


Popular Integrated Marketing Communications Courses and Certifications


  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Text Mining for Marketing

    Skills you'll gain: Text Mining, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Marketing, Trend Analysis, Brand Awareness, Target Audience, Natural Language Processing, Predictive Analytics, Machine Learning, Data Preprocessing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Preparando o Marketing Digital

    Skills you'll gain: Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Target Market, Digital Marketing, Customer Insights, Content Strategy, Persona Development, Brand Strategy, Agile Methodology, Storytelling, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Optimize Your Instagram Account

    Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Driving engagement, Account Strategy, Growth Strategies, Brand Awareness, Digital Design

    4.2
    Rating, 4.2 out of 5 stars
    ·
    341 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate and Verify Marketing Reports Accurately

    Skills you'll gain: Data Validation, Dashboard, Marketing Automation, Data Integrity, Verification And Validation, Workflow Management, Marketing Analytics, Data Maintenance, Data Quality, Automation, Reconciliation, Data Governance, Marketing, Key Performance Indicators (KPIs), Stakeholder Communications, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Google Ads for Beginners

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Paid media, Marketing, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    5.9K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to Set Up a Facebook Ads Campaign

    Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    430 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Forecasting Models for Marketing Decisions

    Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Forecasting, Consumer Behaviour, Marketing Effectiveness, Model Evaluation, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Customer Retention

    4.3
    Rating, 4.3 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Digital Marketing Specialists

    Skills you'll gain: Generative AI, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Responsible AI, Brand Management, Brand Awareness, Prompt Engineering, Google Analytics, AI Personalization, Data Analysis, ChatGPT, Email Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    Meta

    GenAI in Social Media Marketing

    Skills you'll gain: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Content, AI Personalization, Social Media Strategy, MarTech, Content Creation, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Marketing Data: Drive Campaign Success

    Skills you'll gain: Spreadsheet Software, Marketing Analytics, Pivot Tables And Charts, Trend Analysis, Marketing Budgets, Marketing Strategies, Microsoft Excel, Google Sheets, Business Reporting, Data-Driven Decision-Making, Performance Reporting, Time Series Analysis and Forecasting, Marketing, Descriptive Analytics, Performance marketing, Performance Metric, Business Metrics, Performance Measurement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Medindo o Marketing Digital

    Skills you'll gain: Marketing Effectiveness, Key Performance Indicators (KPIs), Marketing Analytics, Digital Marketing, Performance Analysis, Performance Measurement, Marketing Automation, Customer experience improvement, Marketing Channel, A/B Testing, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Estrategia y Planificación de Marketing

    Skills you'll gain: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to integrated marketing communications

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In summary, here are 10 of our most popular integrated marketing communications courses

  • Text Mining for Marketing: O.P. Jindal Global University
  • Preparando o Marketing Digital: Fundação Instituto de Administração
  • How to Optimize Your Instagram Account : Coursera
  • Automate and Verify Marketing Reports Accurately: Coursera
  • Google Ads for Beginners: Coursera
  • How to Set Up a Facebook Ads Campaign: Coursera
  • Forecasting Models for Marketing Decisions: Emory University
  • GenAI for Digital Marketing Specialists: Coursera
  • GenAI in Social Media Marketing: Meta
  • Analyze Marketing Data: Drive Campaign Success: Coursera

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