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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Simplilearn

    Data Analytics with Python

    Skills you'll gain: Matplotlib, NumPy, Data Visualization, Python Programming, Pandas (Python Package), Data Analysis, Data Visualization Software, Scripting, Analytics, Data Manipulation, Real Time Data, Data Processing, Programming Principles, Data Transformation, Data Cleansing, Data Validation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Tecnológico de Monterrey

    Marketing con Redes Sociales

    Skills you'll gain: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Performance Metric, Smart Goals, Social Media Management, Social Media Campaigns, Content Marketing, Plan Execution, Performance Measurement, Goal Setting, Key Performance Indicators (KPIs), Active Listening, Target Audience, Marketing Strategies, Content Strategy, LinkedIn, Marketing, Facebook

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
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    Google

    Google Data Analytics (PT)

    Skills you'll gain: Data Cleansing, Data Storytelling, Data Presentation, Data Validation, Rmarkdown, Spreadsheet Software, Data Visualization, Data Ethics, Data Literacy, Tableau Software, Data Visualization Software, Data Analysis, Ggplot2, R (Software), Analytical Skills, Stakeholder Communications, Presentations, Data Quality, Data Collection, Data Processing

    4.9
    Rating, 4.9 out of 5 stars
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    4.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Intro to International Marketing

    Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, Product Development, Competitive Analysis, Business Strategy, Change Management, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment configurer Facebook Analytics

    Skills you'll gain: Facebook, Online Advertising, Advertising Campaigns, Advertising, Digital Advertising, Social Media, Social Media Campaigns, Web Analytics, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Social Marketing Capstone Project

    Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing Strategies, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Business Planning, Market Analysis, Customer Engagement, Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    370 reviews

    Mixed · Course · 1 - 3 Months

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    U

    University of California, Davis

    AI-Powered Content Creation for Social Media Success

    Skills you'll gain: Social Media Content, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Marketing, Campaign Management, Marketing Planning, Content Performance Analysis, Advertising Campaigns, Content Creation, Social Media Management, AI Personalization, Digital Media Strategy, Prompt Engineering, Digital Content, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Data Analysis

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Instagram Analytics: Optimize Performance

    Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    ThoughtSpot-Based BI Analytics

    Skills you'll gain: Dashboard, Interactive Data Visualization, Business Intelligence, Data Visualization, Predictive Analytics, Business Intelligence Software, Data Presentation, Data Storytelling, Business Analytics, Advanced Analytics, Analytics, Trend Analysis, Data-Driven Decision-Making, Forecasting, Stakeholder Communications, Real Time Data, Business Reporting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Sales Analytics

    Skills you'll gain: Sales Strategy, Customer Analysis, AI Personalization, Sales, Sales Pipelines, Sales Management, Generative AI, Customer Insights, Forecasting, Data-Driven Decision-Making, Analytics, Artificial Intelligence, Predictive Modeling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Data Analytics (DE)

    Skills you'll gain: Data Cleansing, Stakeholder Management, Rmarkdown, Data Presentation, Data Storytelling, Data Visualization, Data Validation, Data Literacy, Ggplot2, Data Ethics, Data-Driven Decision-Making, Interactive Data Visualization, Analytical Skills, Data Integrity, Dashboard, Data Visualization Software, Tableau Software, Case Studies, Spreadsheet Software, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
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    36 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    EIT Digital

    Marketing Strategy for Entrepreneurs

    Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Sales Process, Target Market, Marketing, Market Analysis, Marketing Strategies, Competitive Analysis, Marketing Planning, Business Marketing, Sales, Growth Strategies, Market Research, Sales Prospecting, Business Development, New Business Development, A/B Testing, Entrepreneurship, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    156 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Analytics with Python: Simplilearn
  • Marketing con Redes Sociales: Tecnológico de Monterrey
  • Google Data Analytics (PT): Google
  • Intro to International Marketing: Yonsei University
  • Comment configurer Facebook Analytics: Coursera
  • Social Marketing Capstone Project: Northwestern University
  • AI-Powered Content Creation for Social Media Success: University of California, Davis
  • Instagram Analytics: Optimize Performance: Coursera
  • ThoughtSpot-Based BI Analytics: Coursera
  • GenAI for Sales Analytics: Coursera

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