• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


More to explore:

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SAP

    SAP Customer Engagement and Discovery

    Skills you'll gain: Stakeholder Engagement, Customer Engagement, Consultative Approaches, Stakeholder Communications, Product Roadmaps, SAP Applications, Technical Consulting, Customer Insights, Process Analysis, Analysis, Project Management, Business Requirements, Presentations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    122 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Copilot: Your Everyday AI Companion

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Regulation and Legal Compliance, Data Ethics, Generative AI, Responsible AI, Data Governance, Microsoft 365, Sales Enablement, Marketing Automation, Customer experience improvement, Business Process Automation, Compliance Management, AI Security, Customer Service, Information Privacy, Microsoft Office, Microsoft Azure, Artificial Intelligence and Machine Learning (AI/ML), Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    144 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Social Entrepreneurship

    Skills you'll gain: Social Impact, Project Scoping, Entrepreneurship, Sustainable Development, Feasibility Studies, Customer Analysis, Target Audience, Stakeholder Management, Competitive Analysis, Business Operations, Cost Estimation, New Business Development, Business Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    405 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Applying Systems Engineering to the Design Process

    Skills you'll gain: Requirements Management, Design Reviews, Systems Engineering, Engineering Management, User Requirements Documents, Requirements Analysis, Systems Design, Business Requirements, Software Engineering, Systems Integration, Leadership, Engineering Design Process, Performance Measurement, Manufacturing and Production, Coordination, Data-Driven Decision-Making, Decision Making

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Introduction to Javascript: The Basics

    Skills you'll gain: Javascript, Back-End Web Development, Front-End Web Development, Scripting, Event-Driven Programming, Web Applications, Mobile Development, HTML and CSS, Web Development, Scripting Languages

    4.3
    Rating, 4.3 out of 5 stars
    ·
    287 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    High Performing PMOs

    Skills you'll gain: Project Management Office (PMO), Program Management, Change Management, Organizational Change, Project Portfolio Management, Project Management, Sustainable Development, Corporate Sustainability, Agile Methodology, Collaboration, Data-Driven Decision-Making, Stakeholder Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Gestión de Proyectos

    Skills you'll gain: Project Risk Management, Resource Allocation, Resource Management, Risk Analysis, Project Management, Project Controls, Quality Monitoring, Change Management, Knowledge Transfer, Stakeholder Management, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    264 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Insper

    Capitalismo Consciente

    Skills you'll gain: Corporate Sustainability, Sustainable Business, Organizational Leadership, Business Leadership, Social Impact, Business Ethics, Strategic Leadership, Stakeholder Management, Systems Thinking, Case Studies, Organizational Change, Culture

    4.5
    Rating, 4.5 out of 5 stars
    ·
    328 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    CRISC: Certified in Risk and Information Systems Control

    Skills you'll gain: Cyber Security Assessment, Compliance Management, Internal Controls, Threat Detection, Governance, Continuous Monitoring, Data Management, Disaster Recovery, Key Performance Indicators (KPIs), Regulatory Requirements, Business Analysis, Organizational Structure, Accountability, Stakeholder Communications

    4.9
    Rating, 4.9 out of 5 stars
    ·
    47 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Launch Strategy: 5 Steps to Capstone Experience

    Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Business Modeling, Resource Management, Sales Strategy, Plan Execution, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing, Innovation, Fundraising and Crowdsourcing, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    131 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Salesforce Introduction

    Skills you'll gain: Salesforce, Cloud Applications, Email Automation, Data Management

    3.7
    Rating, 3.7 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Strategic Procurement and Sourcing Conclusions

    Skills you'll gain: Strategic Sourcing, Procurement, Supply Chain, Supply Management, Supplier Relationship Management, Risk Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    226 reviews

    Beginner · Course · 1 - 4 Weeks

1…283284285…834

In summary, here are 10 of our most popular brand management courses

  • SAP Customer Engagement and Discovery: SAP
  • Microsoft Copilot: Your Everyday AI Companion: Microsoft
  • Social Entrepreneurship: University of Pennsylvania
  • Applying Systems Engineering to the Design Process: University of Colorado Boulder
  • Introduction to Javascript: The Basics: Coursera
  • High Performing PMOs: Microsoft
  • Gestión de Proyectos: Tecnológico de Monterrey
  • Capitalismo Consciente: Insper
  • CRISC: Certified in Risk and Information Systems Control: Packt
  • Launch Strategy: 5 Steps to Capstone Experience: Michigan State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok