Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Fundação Instituto de Administração
Skills you'll gain: Customer Relationship Management, Customer Data Management, Big Data, Data Mining, Data-Driven Decision-Making, Predictive Analytics, Sales Management, Ggplot2, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Customer Insights, Customer Acquisition Management, Analytics, Customer experience strategy (CX), Customer Retention, Data Manipulation, Applied Machine Learning, Machine Learning Algorithms
Beginner · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Process Capability, Sampling (Statistics), R (Software), Correlation Analysis, Statistical Inference, Probability Distribution, Statistical Visualization, R Programming, Statistical Process Controls, Statistical Hypothesis Testing, Statistical Methods, Data Science, Statistics, Data Analysis, Statistical Analysis, Data Analysis Software, Probability, Descriptive Statistics, Quality Improvement, Process Engineering
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Imperial College London
Skills you'll gain: Epidemiology, Health Disparities, Public Health, Social Determinants Of Health, Infectious Diseases, Health Care, Health Systems, Health Policy, Socioeconomics, Health Assessment, Chronic Diseases, Statistical Analysis, Data Collection
Beginner · Course · 1 - 4 Weeks

The University of Notre Dame
Skills you'll gain: Active Listening, Conflict Management, Communication Strategies, Business Communication, Case Studies, Business Ethics, Interpersonal Communications, Crisis Management, Strategic Communication, Communication, Ethical Standards And Conduct
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Search Engine Optimization, Generative AI, Web Analytics and SEO, Search Engine Marketing, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Business Ethics, Ethical Standards And Conduct, Data Strategy, Writing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: WordPress, Web Design and Development, HTML and CSS, Web Analytics and SEO, Content Management Systems, Web Content, Cloud Hosting, Web Servers, Application Security
Beginner · Course · 1 - 3 Months

University of London
Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Process Mapping, Operational Efficiency, Operational Analysis, Organizational Strategy, Process Analysis, Business Strategy, Customer Service, Market Analysis
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Advertising, Instagram, Marketing Materials, Content Creation, Social Media Content, Facebook, Social Media Marketing, Design, Graphic Design
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Pandas (Python Package), Data Analysis, Data-Driven Decision-Making, Data Manipulation, Data Visualization, Probability & Statistics, Business Analytics, Data Transformation, Statistics, Data Visualization Software, Descriptive Statistics, Data Cleansing, Data Preprocessing, Time Series Analysis and Forecasting, Correlation Analysis, Python Programming
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Market Trend, Regulatory Requirements, Innovation
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing, Customer Analysis, Data-Driven Decision-Making, Analytics, Performance Measurement, Strategic Marketing, Brand Management, Regression Analysis, Consumer Behaviour, Return On Investment, A/B Testing, Statistical Analysis
Beginner · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Verbal Communication Skills, Public Speaking, Communication, Active Listening, Planning, English Language, Organizational Skills, Detail Oriented, Creativity
Intermediate · Course · 1 - 3 Months