Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Illinois Tech
Skills you'll gain: Statistical Analysis, Time Series Analysis and Forecasting, Data Analysis, Model Evaluation, Data Visualization, Exploratory Data Analysis, Statistical Programming, Statistical Machine Learning, Statistical Modeling, Data Cleansing, Analytics, Regression Analysis, R Programming, Statistical Software, Forecasting, Data Preprocessing, Bayesian Statistics, Supervised Learning, Statistical Inference, Machine Learning
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Data Presentation, Statistical Reporting, Data Collection, Data Analysis, Data Management, Analytical Skills, Management Reporting, Exploratory Data Analysis, Data Modeling, Coordination, Statistical Modeling, Communication
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Music, World Music, Case Studies, Culture, Sociology, Cultural Diversity, Research, Analysis, Performing Arts, Critical Thinking, Creativity, Media and Communications, Communication
Beginner · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Branding, Marketing, Brand Management, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Strategies, Target Market, Marketing Operations, Product Marketing, Customer Insights, Market Analysis
Beginner · Course · 1 - 4 Weeks

University of Glasgow
Skills you'll gain: Data-Driven Decision-Making, Data Literacy, Business Transformation, Strategic Leadership, Leadership, Leadership Development, Business Leadership, Agile Methodology, Analytics, Leadership Studies, Organizational Leadership, Data Analysis, Organizational Structure, Leadership and Management, Organizational Change, Big Data, Agile Product Development, Team Leadership, Data Management, Critical Thinking
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Tidyverse (R Package), Model Evaluation, Data Visualization, Clinical Data Management, Data Preprocessing, Data Manipulation, Predictive Modeling, R Programming, Predictive Analytics, Data Pipelines, Feature Engineering, Applied Machine Learning, Machine Learning, Random Forest Algorithm, Performance Tuning, Logistic Regression
Intermediate · Guided Project · Less Than 2 Hours

Board Infinity
Skills you'll gain: Marketing Analytics, Responsible AI, Persona Development, A/B Testing
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Data Visualization Software, Tableau Software, Data Visualization, Data Analysis, Geospatial Mapping, Data Storytelling, Business Analytics, Data Presentation, Advanced Analytics, Spatial Analysis, Marketing Analytics, Data Science, Data Manipulation, Forecasting
Advanced · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Business Process Modeling, Responsible AI, AI Product Strategy, Business Process, Digital Transformation, Business Process Management, Process Design, Google Gemini, Workflow Management, AI Enablement, ChatGPT, Market Opportunities, Product Management, Generative AI, Sustainable Development, Social Impact, Sustainability Reporting, Prompt Engineering, AI Personalization, Automation
Intermediate · Specialization · 1 - 4 Weeks

Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Performance Analysis, Performance marketing, Keyword Research, Performance Measurement, Bidding, Online Advertising, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Performance Metric, Digital Marketing, Key Performance Indicators (KPIs), Test Planning
Beginner · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Community Mental Health Services, Mental Health, Psychiatry, Mental Health Therapies, Health Disparities, Clinical Psychology, Mental Health Diseases and Disorders, Psychotherapy, Psychology, Cognitive Behavioral Therapy, Cultural Diversity, Behavioral Health, Substance Abuse, Empathy & Emotional Intelligence, Advocacy
Beginner · Course · 1 - 3 Months

Skills you'll gain: Plotly, Interactive Data Visualization, Data Visualization Software, Scatter Plots, Ggplot2, Data Analysis, Python Programming, Data Science, Machine Learning
Intermediate · Guided Project · Less Than 2 Hours