Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

University of Michigan
Skills you'll gain: Data Processing, Web Scraping, Data Store, Relational Databases, Data Visualization, Database Design, SQL, Restful API, Databases, Web Services, JSON, Interactive Data Visualization, Extensible Markup Language (XML), Data Structures, Data Modeling, Programming Principles, Database Management, Data Analysis, Python Programming, Computer Programming
Build toward a degree
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Case Studies, Strategic Communication, Search Engine Marketing, Marketing Communications, Digital Marketing, Analytics, Data Visualization Software, Digital Media Strategy, Campaign Management, Business Analytics, Marketing, Web Analytics, Marketing Strategies, Data Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development
Advanced · Guided Project · Less Than 2 Hours

Skills you'll gain: Django (Web Framework), Full-Stack Web Development, Version Control, Restful API, Data Structures, Unix Commands, Bootstrap (Front-End Framework), Git (Version Control System), Back-End Web Development, GitHub, Web Design and Development, Relational Databases, Front-End Web Development, Object Oriented Programming (OOP), Database Management Systems, SQL, Database Design, Python Programming, Computer Programming, Cloud Hosting
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

LearnKartS
Skills you'll gain: Responsive Web Design, AI Personalization, Web Analytics and SEO, HTML and CSS, Application Security, Cloud Hosting, Control Panels
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Software Development Life Cycle, Linux Commands, Software Architecture, Bash (Scripting Language), Restful API, Shell Script, Git (Version Control System), GitHub, Flask (Web Framework), Software Design, Version Control, File Management, Application Deployment, Linux, Software Development Methodologies, Software Design Patterns, Data Import/Export, Programming Principles, Web Scraping, Python Programming
Beginner · Specialization · 3 - 6 Months

Meta
Skills you'll gain: Jest (JavaScript Testing Framework), React.js, Web Applications, JavaScript Frameworks, Application Development, API Design, UI Components, Unit Testing, Front-End Web Development, Software Design Patterns, Cascading Style Sheets (CSS), Javascript, Development Environment, Hypertext Markup Language (HTML), Debugging
Intermediate · Specialization · 1 - 3 Months

University of Michigan
Skills you'll gain: Hypertext Markup Language (HTML), Web Design, Web Content Accessibility Guidelines, Web Design and Development, Usability, Semantic Web, Cascading Style Sheets (CSS), Cloud Hosting, Web Servers, Data Validation, File Transfer Protocol (FTP)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cloud Computing Architecture, Cloud Services, Responsible AI, Cloud Security, Data Literacy, Cloud Infrastructure, Data Mining, Cloud Platforms, Cloud Hosting, Cloud Engineering, Cloud Solutions, Cloud Computing, Generative AI, Big Data, Data Analysis, Data Science, Natural Language Processing, Business Intelligence, Content Creation, Business
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Dashboard, SQL, Descriptive Statistics, Jupyter, Statistical Analysis, Data Analysis, Probability Distribution, Pandas (Python Package), Data Presentation, Statistics, Data Visualization, Relational Databases, Stored Procedure, Data Import/Export, Data Science, Programming Principles, Computer Programming Tools, Web Scraping, Data Visualization Software, Python Programming
Build toward a degree
Beginner · Specialization · 3 - 6 Months

LearnKartS
Skills you'll gain: Google Analytics, Email Marketing, Google Ads, WordPress, LinkedIn, Content Creation, Content Marketing, Facebook, Social Media, Social Media Marketing, Search Engine Marketing, Social Media Content, Web Analytics and SEO, Advertising Campaigns, Email Automation, Social Media Campaigns, Analytics, Keyword Research, ChatGPT, Bidding
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Dashboard, Data Visualization Software, Plotly, Data Visualization, Interactive Data Visualization, Data Transformation, Data Analysis, Data Cleansing, Data Manipulation, Pandas (Python Package), Data Presentation, Predictive Modeling, Data Science, Data Import/Export, Programming Principles, Web Scraping, Python Programming, Machine Learning
Build toward a degree
Beginner · Specialization · 3 - 6 Months