Sports marketing courses can help you learn audience engagement strategies, brand management, sponsorship activation, and digital marketing techniques. You can build skills in market analysis, campaign development, and social media outreach tailored to sports audiences. Many courses introduce tools like CRM software, analytics platforms, and content management systems, showcasing how these skills are applied to enhance fan experiences and drive revenue for sports organizations.

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Content Management, AI Personalization, Loyalty Programs, Predictive Analytics, Customer Engagement, Digital Media Strategy, Augmented Reality, Marketing Analytics, Revenue Management, Forecasting, Data-Driven Decision-Making, Marketing Strategy and Techniques, Brand Marketing, Artificial Intelligence, Media Strategy, Media Relations, Digital Transformation, Customer Communications Management, Emerging Technologies, Price Negotiation
Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Forecasting, Data Processing, Predictive Modeling, Data Analysis, Risk Modeling, Market Data, Analytics, Regression Analysis, Pandas (Python Package), Python Programming, Probability & Statistics, Probability, Ethical Standards And Conduct
Intermediate · Course · 1 - 3 Months

Dubai College of Tourism
Skills you'll gain: Hospitality Management, Online Advertising, Promotional Strategies, Hospitality, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Customer Insights, Customer experience improvement, Marketing, Marketing Planning, Target Market, Strategic Marketing, Marketing Channel, Content Marketing, Market Trend, Customer Relationship Management, Adaptability
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Marketing Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, A/B Testing, Web Analytics, Digital Marketing, Customer experience improvement, Performance Measurement, Marketing Strategies, Mobile Security, Marketing, Web Applications, Target Audience, Sales
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Labor Relations, Labor Law, Culture, Social Studies, World History, Diversity Awareness, Cultural Diversity, Economic Development, Socioeconomics, Economics, Social Justice, Global Marketing, International Relations, Business Economics, Public History, Demography, Market Opportunities, Political Sciences, Trend Analysis, Governance
Beginner · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation
Beginner · Course · 1 - 4 Weeks
Kennesaw State University
Skills you'll gain: Marketing, MarTech, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Content Marketing, Consumer Behaviour, Digital Marketing, Branding, Digital Media Strategy, Digital Advertising
Beginner · Course · 1 - 4 Weeks

National Academy of Sports Medicine
Skills you'll gain: Pharmacology, Critical Thinking, Sports Medicine, Drug Interaction, Exercise Science, Nutrition and Diet, Health Promotion, Health And Wellness Coaching, Regulatory Compliance, General Science and Research
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, MarTech, Marketing Strategies, Marketing Effectiveness, Strategic Marketing, Marketing Psychology, Network Model, Business Analysis
Beginner · Course · 1 - 3 Months

Emory University
Skills you'll gain: Marketing, Marketing Communications, Target Market
Beginner · Course · 1 - 3 Months

Northwestern University
Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Marketing Effectiveness, Sustainable Business, Performance Measurement, Business Metrics, Customer Engagement, Key Performance Indicators (KPIs), Integrated Marketing Communications, Law, Regulation, and Compliance, A/B Testing, Information Privacy
Mixed · Course · 1 - 4 Weeks