Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Microsoft
Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Creation, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing Materials, Marketing, Content Development and Management, Ideation, Social Media Content, Content Strategy, Data Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Dashboard, Web Scraping, SQL, Descriptive Statistics, Jupyter, Statistical Analysis, Data Analysis, Probability Distribution, Statistics, Data Visualization, Data Presentation, Statistical Methods, Statistical Hypothesis Testing, Relational Databases, Stored Procedure, Data Import/Export, Data Science, Programming Principles, Computer Programming Tools, Python Programming
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Web Scraping, Database Design, SQL, MySQL, Data Transformation, Data Store, IBM DB2, Extract, Transform, Load, Data Architecture, Data Pipelines, Big Data, Databases, Data Warehousing, Data Governance, Database Management Systems, Relational Databases, Stored Procedure, Data Import/Export, Programming Principles, Python Programming
Beginner · Specialization · 3 - 6 Months

SkillsBooster Academy
Skills you'll gain: Generative AI, AI Product Strategy, Brand Strategy, Content Creation, Business Communication, Storytelling, Media Production, Brand Awareness, Social Media Content, Digital Design, Business Ethics, Marketing Communications, Creative Thinking, Influencing, Business Transformation, Entrepreneurship, Creative Problem-Solving, Media and Communications, Customer Engagement, Digital Marketing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Storyboarding, Wireframing, Information Architecture, Figma (Design Software), User Story, User Experience Design, User Centered Design, Prototyping, User Interface (UI), Usability, Mockups, Persona (User Experience)
Beginner · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, Productivity, OpenAI, Creative Problem-Solving, Generative AI, AI Personalization, Data Synthesis, Image Analysis, Data Capture, Artificial Intelligence, Innovation, Brainstorming, Large Language Modeling, Data Analysis, Organizational Skills, Education Software and Technology, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Specialization · 1 - 3 Months
Rice University
Skills you'll gain: Statistical Hypothesis Testing, Microsoft Excel, Pivot Tables And Charts, Regression Analysis, Statistics, Descriptive Statistics, Probability & Statistics, Graphing, Spreadsheet Software, Probability Distribution, Business Analytics, Statistical Analysis, Statistical Modeling, Statistical Inference, Excel Formulas, Data Analysis, Data Presentation, Statistical Methods, Business Analysis, Sample Size Determination
Beginner · Specialization · 3 - 6 Months

University of Washington
Skills you'll gain: Regression Analysis, Applied Machine Learning, Feature Engineering, Machine Learning, Image Analysis, Unsupervised Learning, Predictive Modeling, Classification And Regression Tree (CART), Supervised Learning, Bayesian Statistics, Statistical Modeling, Artificial Intelligence, Deep Learning, Data Mining, Computer Vision, Statistical Machine Learning, Predictive Analytics, Text Mining, Machine Learning Algorithms, Big Data
Intermediate · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Search Engine Marketing, Business Strategy, Keyword Research, Digital Marketing, Organizational Leadership, Online Advertising, Search Engine Optimization, Business Planning, Content Marketing, Accountability, Cash Flow Forecasting, Business Management, Leadership and Management, Management Training And Development, Social Media Strategy, Social Media, Team Leadership, Strategic Planning, Banking, Storytelling
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Market Research, Market Analysis, Business Research, Research Reports, Market Intelligence, Competitive Analysis, Quantitative Research, Analytical Skills, Case Studies, Report Writing, Analysis, Strategic Decision-Making, Business Strategy, Business Acumen
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Analytics, Integrated Development Environments
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Data Entry, Microsoft 365
Intermediate · Guided Project · Less Than 2 Hours