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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Generative AI for Marketers

    Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Creation, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing Materials, Marketing, Content Development and Management, Ideation, Social Media Content, Content Strategy, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    29 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Science Fundamentals with Python and SQL

    Skills you'll gain: Dashboard, Web Scraping, SQL, Descriptive Statistics, Jupyter, Statistical Analysis, Data Analysis, Probability Distribution, Statistics, Data Visualization, Data Presentation, Statistical Methods, Statistical Hypothesis Testing, Relational Databases, Stored Procedure, Data Import/Export, Data Science, Programming Principles, Computer Programming Tools, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    74K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Engineering Foundations

    Skills you'll gain: Web Scraping, Database Design, SQL, MySQL, Data Transformation, Data Store, IBM DB2, Extract, Transform, Load, Data Architecture, Data Pipelines, Big Data, Databases, Data Warehousing, Data Governance, Database Management Systems, Relational Databases, Stored Procedure, Data Import/Export, Programming Principles, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    59K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    AI Sound Generation for Business Communication

    Skills you'll gain: Generative AI, AI Product Strategy, Brand Strategy, Content Creation, Business Communication, Storytelling, Media Production, Brand Awareness, Social Media Content, Digital Design, Business Ethics, Marketing Communications, Creative Thinking, Influencing, Business Transformation, Entrepreneurship, Creative Problem-Solving, Media and Communications, Customer Engagement, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Build Wireframes and Low-Fidelity Prototypes

    Skills you'll gain: Storyboarding, Wireframing, Information Architecture, Figma (Design Software), User Story, User Experience Design, User Centered Design, Prototyping, User Interface (UI), Usability, Mockups, Persona (User Experience)

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Prompt Engineering for Educators

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, Productivity, OpenAI, Creative Problem-Solving, Generative AI, AI Personalization, Data Synthesis, Image Analysis, Data Capture, Artificial Intelligence, Innovation, Brainstorming, Large Language Modeling, Data Analysis, Organizational Skills, Education Software and Technology, Artificial Intelligence and Machine Learning (AI/ML)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.9K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Business Statistics and Analysis

    Skills you'll gain: Statistical Hypothesis Testing, Microsoft Excel, Pivot Tables And Charts, Regression Analysis, Statistics, Descriptive Statistics, Probability & Statistics, Graphing, Spreadsheet Software, Probability Distribution, Business Analytics, Statistical Analysis, Statistical Modeling, Statistical Inference, Excel Formulas, Data Analysis, Data Presentation, Statistical Methods, Business Analysis, Sample Size Determination

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Machine Learning

    Skills you'll gain: Regression Analysis, Applied Machine Learning, Feature Engineering, Machine Learning, Image Analysis, Unsupervised Learning, Predictive Modeling, Classification And Regression Tree (CART), Supervised Learning, Bayesian Statistics, Statistical Modeling, Artificial Intelligence, Deep Learning, Data Mining, Computer Vision, Statistical Machine Learning, Predictive Analytics, Text Mining, Machine Learning Algorithms, Big Data

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Business

    Skills you'll gain: Search Engine Marketing, Business Strategy, Keyword Research, Digital Marketing, Organizational Leadership, Online Advertising, Search Engine Optimization, Business Planning, Content Marketing, Accountability, Cash Flow Forecasting, Business Management, Leadership and Management, Management Training And Development, Social Media Strategy, Social Media, Team Leadership, Strategic Planning, Banking, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    743 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Market Research: Analyze, Apply & Evaluate

    Skills you'll gain: Market Research, Market Analysis, Business Research, Research Reports, Market Intelligence, Competitive Analysis, Quantitative Research, Analytical Skills, Case Studies, Report Writing, Analysis, Strategic Decision-Making, Business Strategy, Business Acumen

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Python 101 - From Noob to Nerd

    Skills you'll gain: Analytics, Integrated Development Environments

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Getting Started with Microsoft Excel

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Data Entry, Microsoft 365

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13K reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Generative AI for Marketers: Microsoft
  • Data Science Fundamentals with Python and SQL: IBM
  • Data Engineering Foundations: IBM
  • AI Sound Generation for Business Communication: SkillsBooster Academy
  • Build Wireframes and Low-Fidelity Prototypes: Google
  • Prompt Engineering for Educators: Vanderbilt University
  • Business Statistics and Analysis: Rice University
  • Machine Learning: University of Washington
  • Introduction to Business: University of California, Irvine
  • Market Research: Analyze, Apply & Evaluate: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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