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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Coursera

    CMO Excellence: Leading Marketing Teams for Impact

    Skills you'll gain: Data-Driven Marketing, Marketing Operations, Customer experience strategy (CX), Marketing Effectiveness, Growth Strategies, Marketing Analytics, Customer Insights, Cross-Functional Collaboration, Strategic Marketing, Marketing Strategies, Strategic Leadership, Leadership Development, Business Leadership, MarTech, Marketing Management, Brand Marketing, Marketing Planning, Initiative and Leadership, Brand Strategy, Data-Driven Decision-Making

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Sales Analysis with Claude: Data Driven Sales Analytics

    Skills you'll gain: Anthropic Claude, Business Intelligence, Data Presentation, Data Visualization, Data Storytelling, Trend Analysis, Sales Presentations, Sales, Business Analytics, Sales Strategy, Data-Driven Decision-Making, Data Analysis, Business Strategies, Business Strategy, Business Analysis, LLM Application

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    IBM

    BI Dashboards with IBM Cognos Analytics and Google Looker

    Skills you'll gain: IBM Cognos Analytics, Data Visualization, Dashboard, Dashboard Creation, Business Intelligence, Interactive Data Visualization, Data Presentation, Looker (Software), Data Visualization Software, Business Intelligence Software, Analytics

    4.7
    Rating, 4.7 out of 5 stars
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    41 reviews

    Beginner · Course · 1 - 4 Weeks

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    Simplilearn

    Linear Algebra for ML and Analytics Training

    Skills you'll gain: Mathematical Modeling, Linear Algebra, Dimensionality Reduction, Applied Mathematics, Data Analysis, Analytical Skills, Feature Engineering, Applied Machine Learning, Data Science

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Digital Marketing Institute

    An Introduction to Digital Marketing and Digital Strategy

    Skills you'll gain: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Digital Transformation, Marketing Planning, Marketing Strategies, Customer Engagement, Campaign Planning, Marketing Effectiveness, MarTech, Marketing Strategy and Techniques, Customer Analysis, Strategic Marketing, Digital Marketing Campaigns, Digital Advertising, Strategic Thinking, Social Media Management

    4.4
    Rating, 4.4 out of 5 stars
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    7 reviews

    Beginner · Course · 1 - 4 Weeks

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    Fundação Instituto de Administração

    Marketing e o Consumidor no Ambiente Digital

    Skills you'll gain: Marketing Strategies, Digital Marketing, Data Visualization, Data-Driven Marketing, Performance marketing, Marketing Planning, Marketing Analytics, Strategic Marketing, Marketing Effectiveness, Digital Analysis, Data Visualization Software, Key Performance Indicators (KPIs), Consumer Behaviour, Performance Measurement, Target Market, Performance Metric, Performance Analysis, Customer Insights, Journey Mapping, Unsupervised Learning

    Beginner · Course · 1 - 4 Weeks

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    Aptly

    Supercharge your Social Media Marketing with AI

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Social Media Strategy, AI Personalization, Social Media Content, Real Time Data, Personalized Campaigns, Social Media Analytics, Data-Driven Marketing, Marketing Analytics, Customer Insights, Advertising Campaigns, Content Performance Analysis, Target Audience, Marketing Strategies, A/B Testing, Content Creation, Persona Development, Generative AI, Brand Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    AI Business School

    Practical AI and prompting for marketing professionals

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Personalized Campaigns, AI Personalization, Generative AI, Project Design, Artificial Intelligence, AI literacy, AI Integrations, Brainstorming, Ideation, Content Creation

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Marketing with Zapier & ChatGPT: Automated Content Calendars

    Skills you'll gain: Marketing Automation, Application Programming Interface (API), Content Scheduling, Content Development and Management, Google Sheets, Calendar Management, ChatGPT, Digital Marketing Tools, Content Creation, AI Integrations, Digital Marketing, Prompt Engineering, Automation, Content Strategy, Brand Management, Project Management

    3.5
    Rating, 3.5 out of 5 stars
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    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    Packt

    Azure SQL Data Warehouse Synapse Analytics Service

    Skills you'll gain: Azure Synapse Analytics, Data Migration, Microsoft Azure, Data Warehousing, SQL Server Integration Services (SSIS), Microsoft SQL Servers, Cloud Management, Cloud Security, Database Design, Star Schema, Performance Tuning, System Configuration, Transact-SQL, Data Modeling, Cloud Computing Architecture, Extract, Transform, Load, Data Security, Apache Spark, Data Integration, Data Pipelines

    Intermediate · Course · 1 - 3 Months

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    Skillshare

    AI for Business: Branding, Creative Content, and Marketing

    Skills you'll gain: Visual Storytelling, AI powered creativity, Prompt Patterns, AI Workflows, Multimodal Prompts, Photo/Video Production and Technology, Prompt Engineering Tools, Copywriting, Education Software and Technology, Cinematography, AI literacy, Ideation, Blogs, Graphic and Visual Design, Scripting, Color Theory, Media Production, Large Language Modeling, Writing and Editing, Marketing

    3.7
    Rating, 3.7 out of 5 stars
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    64 reviews

    Beginner · Specialization · 3 - 6 Months

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    LearnKartS

    Master AI for Digital Marketing & Content Creation

    Skills you'll gain: Prompt Engineering, Google Gemini, Prompt Patterns, ChatGPT, Responsible AI, Gemini, Multimodal Prompts, AI powered creativity, Content Creation, Digital Marketing, Marketing Strategies, Keyword Research, Data Ethics, AI literacy, Search Engine Optimization, Podcasting, Social Media Content, Target Audience

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
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