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Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


  • Status: New
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    Harvard Business Review

    Lead with Technology and AI

    Skills you'll gain: Generative AI, Prompt Engineering, Responsible AI, Data-Driven Decision-Making, Digital Transformation, Artificial Intelligence, Data Analysis, Innovation, Technical Management, Technology Strategies, Culture Transformation, Leadership, Team Motivation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    O

    O.P. Jindal Global University

    Machine Learning for Marketing

    Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Data Ethics, Data Mining

    3.7
    Rating, 3.7 out of 5 stars
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    18 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    G

    Google

    Foundations of Business Intelligence

    Skills you'll gain: Stakeholder Engagement, Business Intelligence, Data-Driven Decision-Making, Dashboard, Business Analytics, Real Time Data, Data Integration, Data Modeling, Data Analysis, Key Performance Indicators (KPIs), Business Metrics, Business Process, Project Implementation, Data Pipelines

    4.8
    Rating, 4.8 out of 5 stars
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    2K reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Duke University

    Java Programming and Software Engineering Fundamentals

    Skills you'll gain: Java Programming, Software Design, Debugging, Software Engineering, Javascript, Computer Programming, Event-Driven Programming, Encryption, Algorithms, Image Analysis, Web Applications, Data Processing, Statistical Analysis, Data Import/Export, Predictive Modeling, Integrated Development Environments, Data Manipulation, Data Analysis, Web Servers, Cascading Style Sheets (CSS)

    4.6
    Rating, 4.6 out of 5 stars
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    22K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    U

    University of California, Davis

    Google SEO Fundamentals

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Digital Marketing, Google Analytics, Marketing, Content Performance Analysis, Content Creation, Social Media, Information Architecture, Generative AI, User Experience

    4.8
    Rating, 4.8 out of 5 stars
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    3.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IBM

    IBM Data Warehouse Engineer

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, SQL, Linux Commands, Database Design, Apache Kafka, Apache Airflow, IBM Cognos Analytics, MySQL, Database Administration, Database Management, Bash (Scripting Language), Data Pipelines, Shell Script, Database Architecture and Administration, Data Store, IBM DB2, Data Visualization, Relational Databases, Dashboard

    4.7
    Rating, 4.7 out of 5 stars
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    6.6K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    Adobe

    Design a Standout Brand That Connects With Your Audience

    Skills you'll gain: Brand Strategy, Presentations, Branding, Creative Design, Marketing Design, Target Audience, Visual Design, Typography, Adobe Creative Cloud, Storytelling, Adobe Illustrator, Diversity and Inclusion, Adobe Acrobat, Color Theory, Creative Thinking, Creative Problem-Solving, Digital Assets, Communication, Entrepreneurship, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Michigan

    Applied Data Science with Python

    Skills you'll gain: Matplotlib, Network Analysis, Social Network Analysis, Feature Engineering, Data Visualization, Data Visualization Software, Interactive Data Visualization, Scientific Visualization, Pandas (Python Package), Applied Machine Learning, Supervised Learning, Text Mining, Visualization (Computer Graphics), Statistical Visualization, Jupyter, NumPy, Graph Theory, Natural Language Processing, Python Programming, Data Processing

    4.5
    Rating, 4.5 out of 5 stars
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    34K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
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    LearnKartS

    AI Marketing: Grow Your Brand with AI Tools

    Skills you'll gain: Email Marketing, AI Personalization, Marketing Automation, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Social Media Marketing, Blogs, Content Creation, Web Analytics and SEO, Customer experience improvement, Web Content, Social Media, Customer Engagement, Generative AI, Automation

    Mixed · Course · 1 - 4 Weeks

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    Khalifa University

    AI for Executives: AI for Customer Relationship Management

    Skills you'll gain: AI Personalization, Sales Enablement, Customer Data Management, Customer experience improvement, Predictive Analytics, AI Product Strategy, Customer Insights, Customer Engagement, Advanced Analytics, Large Language Modeling, Fraud detection, Self Service Technologies, Artificial Intelligence, Data Integration, Change Management

    Beginner · Course · 1 - 3 Months

  • Status: New
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    LearnKartS

    Social Media Marketing : From Beginner to Advanced

    Skills you'll gain: Content Creation, Instagram, Branding, Digital Advertising, Advertising Campaigns, Facebook, Google Gemini, AI Product Strategy, Marketing Automation, ChatGPT

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    S

    SAS

    AI Literacy: Responsible, Trustworthy, Effective

    Skills you'll gain: Generative AI, Large Language Modeling, Responsible AI, Data Ethics, Agentic systems, Discussion Facilitation, Ethical Standards And Conduct, Healthcare Ethics, Regulation and Legal Compliance, Compliance Management, Case Studies, Data Synthesis, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Business Ethics, SAS (Software), Risk Analysis, Compliance Training, Analytics, Machine Learning

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular digital analytics courses

  • Lead with Technology and AI: Harvard Business Review
  • Machine Learning for Marketing: O.P. Jindal Global University
  • Foundations of Business Intelligence: Google
  • Java Programming and Software Engineering Fundamentals: Duke University
  • Google SEO Fundamentals: University of California, Davis
  • IBM Data Warehouse Engineer: IBM
  • Design a Standout Brand That Connects With Your Audience: Adobe
  • Applied Data Science with Python: University of Michigan
  • AI Marketing: Grow Your Brand with AI Tools: LearnKartS
  • AI for Executives: AI for Customer Relationship Management: Khalifa University

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

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