Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.
Skills you'll gain: AI Personalization, Data-Driven Marketing, Marketing Analytics, A/B Testing, Marketing Strategies, Digital Marketing Campaigns, Product Marketing, Campaign Management, Performance Measurement, Generative AI, Target Audience, Google Ads, Predictive Analytics, ChatGPT, Analytics, Automation
Beginner · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Generative AI, AI Product Strategy, Generative Adversarial Networks (GANs), Business Leadership, Responsible AI, Strategic Leadership, Key Performance Indicators (KPIs), AI Integrations, Corporate Strategy, Data Ethics, Customer Engagement, Governance, Data Governance
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Slack (Software), Collaborative Software, Calendar Management, Marketing Materials, Content Creation, Marketing Design, Content Marketing, Corporate Communications, Shared Media, Facebook, Social Media Content, Graphic Design, User Accounts, Marketing Communications, Multimedia, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Generative AI, Responsible AI, AI Product Strategy, AI powered creativity, AI literacy, Return On Investment, Data Ethics, Artificial Intelligence, Business Process Automation, Operational Efficiency, Automation, Innovation, AI Integrations, Performance Measurement, AI Workflows, Business Ethics, Product Design
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Sales Enablement, Sales Management, Oral Expression, Customer Analysis, Sales Strategy, Marketing, Target Market, Marketing Effectiveness, Verbal Communication Skills, Sales Process, Sales, Business Transformation, Smart Goals, Selling Techniques, Return On Investment, Customer experience improvement, Process Development, Leadership, Agile Methodology, Organizational Structure
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Analytics, Business Intelligence, Predictive Modeling, Google Analytics, Customer Analysis, Analytics, Model Evaluation, Predictive Analytics, Customer Insights, Data Validation, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI powered creativity, Animations, ChatGPT, Video Production, Generative AI, Education Software and Technology, Content Creation, Blogs, Scripting, AI Workflows, Media Production
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Email Automation, Email Marketing, Content Performance Analysis, Marketing Automation, Test Planning, Copywriting, Personalized Campaigns, Regulatory Compliance, Customer Relationship Management (CRM) Software, Performance Analysis, Marketing Analytics, Customer Engagement, Target Audience, Customer Data Management, Compliance Management, Data-Driven Marketing, Compliance Auditing, Customer Relationship Management, Writing and Editing, General Data Protection Regulation (GDPR)
Intermediate · Specialization · 3 - 6 Months
Skills you'll gain: Data Cleansing, Data Quality, Data Wrangling, Data Transformation, Data Validation, Data Manipulation, Data Analysis, SQL, Big Data
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Advertising Campaigns, Advertising, Target Audience, Facebook, Online Advertising, Social Media Campaigns, Social Media Analytics, Data-Driven Marketing, Marketing Strategies, Social Media, Marketing Analytics, Social Media Marketing, Marketing Budgets, Web Presence, Social Media Management
Intermediate · Guided Project · Less Than 2 Hours

AI Business School
Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Generative AI, AI Personalization, Sales Presentations, General Sales Practices, AI Enablement, Artificial Intelligence, LLM Application, Ideation, Automation, Digital Transformation, Innovation
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Marketing, Prioritization, Customer Analysis, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Regulatory Compliance
Beginner · Course · 1 - 4 Weeks