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  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • C

    Coursera

    Navigate Sales Funnel

    Skills you'll gain: B2B Sales, Sales Pipelines, Sales Process, Sales, Sales Management, Sales Strategy, Closing (Sales), Selling Techniques, Sales Prospecting, Sales Presentation, Conversion Funnel Analysis, Decision Making, Prospecting and Qualification, Negotiation, Risk Mitigation, Risk Management

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Market Research Data Analysis and Governance with R

    Skills you'll gain: Tidyverse (R Package), Rmarkdown, Predictive Modeling, Model Evaluation, File Management, R (Software), Data Governance, Responsible AI, Data Manipulation, R Programming, Research Reports, Metadata Management, Data Quality, Predictive Analytics, Data Wrangling, Data Ethics, Business Research, Statistical Reporting, Market Research, Statistical Analysis

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Negotiation & Deal Closure

    Skills you'll gain: B2B Sales, Overcoming Objections, Price Negotiation, Stakeholder Management, Stakeholder Engagement, Closing (Sales), Sales, Negotiation, Stakeholder Analysis, Sales Strategy, Performance Analysis, Root Cause Analysis, General Sales Practices, Value Propositions, Problem Solving, Communication, Decision Making

    Intermediate · Course · 1 - 3 Months

  • G

    Google DeepMind

    Exploring AI with Google AI Studio

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Google Gemini, Vibe coding, Gemini, Program Development, Google Cloud Platform, Key Management, Application Programming Interface (API), Cloud Deployment, AI Integrations, LLM Application, AI Workflows, Cloud Applications, Cloud Development, Generative AI, Prototyping, Model Evaluation, Natural Language Processing, Real Time Data

    Intermediate · Course · 1 - 4 Weeks

  • A

    Aptly

    Advertising and E-commerce on TikTok

    Skills you'll gain: TikTok, Content Performance Analysis, Data-Driven Marketing, Online Advertising, Performance Measurement, Advertising, Advertising Campaigns, Digital Advertising, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Social Media Analytics, Campaign Management, Product Promotion, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    73 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    AI & CRM Insight

    Intermediate · Course · 1 - 3 Months

  • M

    Microsoft

    AI-powered Customer Intelligence with Microsoft Copilot

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Enablement, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Data Quality, Sales, Anomaly Detection, Generative Adversarial Networks (GANs), Customer Relationship Management (CRM) Software, Marketing Operations, Personalized Campaigns, Data Ethics, Generative AI

    4.4
    Rating, 4.4 out of 5 stars
    ·
    84 reviews

    Beginner · Specialization · 3 - 6 Months

  • P

    Packt

    Google Analytics 4: Smart Rules for Beginners and Analysts

    Skills you'll gain: Google Analytics, Analytical Skills, Web Analytics, Analysis, Marketing Analytics, Data-Driven Decision-Making, Analytics, Data Analysis, Driving engagement, Event Monitoring, Data Collection, Customer Insights, Customer Acquisition Management

    Beginner · Course · 3 - 6 Months

  • C

    Coursera

    Use Canva to Create Desktop and Mobile-friendly Web Pages.

    Skills you'll gain: Web Design, Canva (Software), Web Design and Development, Responsive Web Design, Web Content, Graphic and Visual Design Software, Web Presence, Social Media, Design Software, Graphic Design, User Accounts, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Advanced Excel Tools for Data Analysis

    Skills you'll gain: Pivot Tables And Charts, Dashboard, Dashboard Creation, Microsoft Excel, Financial Modeling, Excel Macros, Data Presentation, Interactive Data Visualization, Data Import/Export, Spreadsheet Software, Data Modeling, Data Literacy, Forecasting, Workflow Management, Statistical Methods, Excel Formulas, Simulation and Simulation Software, Data Storytelling, Finance, Data Analysis

    Beginner · Specialization · 3 - 6 Months

  • S

    Snowflake

    Snowflake Generative AI

    Skills you'll gain: Prompt Engineering, Snowflake Schema, Retrieval-Augmented Generation, Generative AI, AI Orchestration, Fine-tuning, Agentic Workflows, AI Workflows, Generative Model Architectures, LLM Application, Data Engineering, Data Manipulation, Model Context Protocol, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Artificial Intelligence, AI Integrations, Data Warehousing, Embeddings, SQL

    4.8
    Rating, 4.8 out of 5 stars
    ·
    270 reviews

    Beginner · Professional Certificate · 1 - 3 Months

  • E

    EDUCBA

    Financial Derivatives Trading & Strategies

    Skills you'll gain: Derivatives, Financial Trading, Financial Market, Futures Exchange, Market Analysis, Market Dynamics, Risk Management, Investments, Equities, International Finance, Finance

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular search engine marketing courses

  • Navigate Sales Funnel : Coursera
  • Market Research Data Analysis and Governance with R: Coursera
  • Negotiation & Deal Closure: Coursera
  • Exploring AI with Google AI Studio: Google DeepMind
  • Advertising and E-commerce on TikTok: Aptly
  • AI & CRM Insight : Coursera
  • AI-powered Customer Intelligence with Microsoft Copilot: Microsoft
  • Google Analytics 4: Smart Rules for Beginners and Analysts: Packt
  • Use Canva to Create Desktop and Mobile-friendly Web Pages.: Coursera
  • Advanced Excel Tools for Data Analysis: EDUCBA

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