Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

West Virginia University
Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Training and Development, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy
Beginner · Specialization · 3 - 6 Months

Duke University
Skills you'll gain: Advertising, Media and Communications, Advertising Campaigns, Digital Advertising, Culture, Marketing Psychology, Branding, Consumer Behaviour, Business Ethics
Mixed · Course · 1 - 3 Months

Columbia University
Skills you'll gain: Project Schedules, Scheduling, Lean Methodologies, Construction Management, Risk Management, Dependency Analysis, Collaborative Software, Network Analysis, Probability & Statistics
Beginner · Course · 3 - 6 Months

École Polytechnique Fédérale de Lausanne
Skills you'll gain: Digital Signal Processing, Electrical Engineering, Communication Systems, Programming Principles, Electronics, Telecommunications, Algorithms, Linear Algebra, Time Series Analysis and Forecasting, Mathematical Modeling
Intermediate · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Business Process Management, Financial Statement Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, People Management, Intercultural Competence, Team Leadership, Strategic Marketing, Leadership, Inventory Accounting, Business Strategy, Financial Management, Data Analysis
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Advertising, Media and Communications, Vocabulary, Literacy, Learning Strategies, Online Advertising, Journalism, Cultural Diversity, English Language, Facebook, Grammar
Mixed · Course · 1 - 3 Months

Columbia University
Skills you'll gain: Financial Market, Securities (Finance), Derivatives, Mathematical Modeling, Applied Mathematics, Capital Markets, Futures Exchange, Equities, Financial Modeling, Probability, Risk Management, Portfolio Management, Probability Distribution, Cash Flows
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Laboratory Experience, Quality Control, Product Development, Packaging and Labeling, Quality Assurance, Laboratory Equipment, Prototyping, Product Quality (QA/QC), New Product Development, Laboratory Procedures, Statistical Process Controls, Product Design, Good Manufacturing Practices, Quality Management, Product Testing, Design Specifications, Chemistry, Safety Standards, Personal Care, Microbiology
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Google Cloud Platform, Network Security, Application Deployment, Cloud Infrastructure, Amazon Web Services, Cloud Computing, Virtual Machines, Firewall, Public Cloud, Cloud Storage, Identity and Access Management, Load Balancing, Virtual Networking, General Networking, Scalability
Intermediate · Course · 1 - 4 Weeks

Palo Alto Networks
Skills you'll gain: Network Security, Cloud Security, Cybersecurity, Cloud Platforms, Cloud Services, Cloud Infrastructure, Firewall, Encryption, Threat Modeling, Network Infrastructure, Software As A Service, Threat Management, Endpoint Detection and Response, Threat Detection, Cloud Applications, Public Cloud, Public Key Infrastructure, OSI Models, Security Controls, IT Automation
Beginner · Professional Certificate · 3 - 6 Months

University of Minnesota
Skills you'll gain: Competitive Analysis, Medical Devices, Intellectual Property, Commercialization, Pharmaceuticals, Product Management, Go To Market Strategy, Regulatory Affairs, New Product Development, Market Analysis, Market Opportunities, Strategic Marketing, Risk Analysis, Innovation, Regulatory Requirements, Health Policy
Beginner · Course · 1 - 4 Weeks
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Compliance Management, Competitive Analysis, Strategic Partnership, Product Strategy, New Business Development, Market Dynamics, Market Analysis, Marketing
Mixed · Course · 1 - 3 Months