• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    W

    West Virginia University

    Sales Operations/Management

    Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Training and Development, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    437 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    D

    Duke University

    Advertising and Society

    Skills you'll gain: Advertising, Media and Communications, Advertising Campaigns, Digital Advertising, Culture, Marketing Psychology, Branding, Consumer Behaviour, Business Ethics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    975 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Construction Scheduling

    Skills you'll gain: Project Schedules, Scheduling, Lean Methodologies, Construction Management, Risk Management, Dependency Analysis, Collaborative Software, Network Analysis, Probability & Statistics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    É

    École Polytechnique Fédérale de Lausanne

    Digital Signal Processing 1: Basic Concepts and Algorithms

    Skills you'll gain: Digital Signal Processing, Electrical Engineering, Communication Systems, Programming Principles, Electronics, Telecommunications, Algorithms, Linear Algebra, Time Series Analysis and Forecasting, Mathematical Modeling

    4.5
    Rating, 4.5 out of 5 stars
    ·
    638 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business Management Essentials

    Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Business Process Management, Financial Statement Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, People Management, Intercultural Competence, Team Leadership, Strategic Marketing, Leadership, Inventory Accounting, Business Strategy, Financial Management, Data Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    360 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    English for Media Literacy

    Skills you'll gain: Advertising, Media and Communications, Vocabulary, Literacy, Learning Strategies, Online Advertising, Journalism, Cultural Diversity, English Language, Facebook, Grammar

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Introduction to Financial Engineering and Risk Management

    Skills you'll gain: Financial Market, Securities (Finance), Derivatives, Mathematical Modeling, Applied Mathematics, Capital Markets, Futures Exchange, Equities, Financial Modeling, Probability, Risk Management, Portfolio Management, Probability Distribution, Cash Flows

    4.7
    Rating, 4.7 out of 5 stars
    ·
    310 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    O

    Olay

    Introduction to Cosmetic Science and Ingredients

    Skills you'll gain: Laboratory Experience, Quality Control, Product Development, Packaging and Labeling, Quality Assurance, Laboratory Equipment, Prototyping, Product Quality (QA/QC), New Product Development, Laboratory Procedures, Statistical Process Controls, Product Design, Good Manufacturing Practices, Quality Management, Product Testing, Design Specifications, Chemistry, Safety Standards, Personal Care, Microbiology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    547 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Google Cloud IAM and Networking for AWS Professionals

    Skills you'll gain: Google Cloud Platform, Network Security, Application Deployment, Cloud Infrastructure, Amazon Web Services, Cloud Computing, Virtual Machines, Firewall, Public Cloud, Cloud Storage, Identity and Access Management, Load Balancing, Virtual Networking, General Networking, Scalability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Palo Alto Networks

    Palo Alto Networks Cybersecurity

    Skills you'll gain: Network Security, Cloud Security, Cybersecurity, Cloud Platforms, Cloud Services, Cloud Infrastructure, Firewall, Encryption, Threat Modeling, Network Infrastructure, Software As A Service, Threat Management, Endpoint Detection and Response, Threat Detection, Cloud Applications, Public Cloud, Public Key Infrastructure, OSI Models, Security Controls, IT Automation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    864 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Pharmaceutical and Medical Device Innovations

    Skills you'll gain: Competitive Analysis, Medical Devices, Intellectual Property, Commercialization, Pharmaceuticals, Product Management, Go To Market Strategy, Regulatory Affairs, New Product Development, Market Analysis, Market Opportunities, Strategic Marketing, Risk Analysis, Innovation, Regulatory Requirements, Health Policy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    766 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    Ludwig-Maximilians-Universität München (LMU)

    Advanced Competitive Strategy

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Compliance Management, Competitive Analysis, Strategic Partnership, Product Strategy, New Business Development, Market Dynamics, Market Analysis, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    881 reviews

    Mixed · Course · 1 - 3 Months

Searches related to marketing fundamentals

fundamentals of digital marketing
social media and digital marketing fundamentals
digital marketing fundamentals
fundamentals of marketing
fundamentals of marketing strategy
marketing mix fundamentals
google fundamentals of digital marketing
google digital garage – fundamentals of digital marketing
1…138139140…380

In summary, here are 10 of our most popular marketing fundamentals courses

  • Sales Operations/Management: West Virginia University
  • Advertising and Society: Duke University
  • Construction Scheduling: Columbia University
  • Digital Signal Processing 1: Basic Concepts and Algorithms: École Polytechnique Fédérale de Lausanne
  • Business Management Essentials: Illinois Tech
  • English for Media Literacy: University of Pennsylvania
  • Introduction to Financial Engineering and Risk Management: Columbia University
  • Introduction to Cosmetic Science and Ingredients: Olay
  • Google Cloud IAM and Networking for AWS Professionals: Google Cloud
  • Palo Alto Networks Cybersecurity: Palo Alto Networks

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok